Thu.Jan 20, 2022

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Good morning: Large audiences are still valuable

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was

Audience 141
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DentsuMB hires Innes as first chief production officer

More About Advertising

Seems like Dentsu is finally establishing a creative presence in London after years of false starts, and the agency has now hired veteran producer Susie Innes as its first head of production, reporting directly to chief creative officer Simon Lloyd and CEO Gareth Collins. Innes has been in the business for 30 years and worked. The post DentsuMB hires Innes as first chief production officer first appeared on More About Advertising.

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The AI content creation space is growing

Martech

A new scorecard and report from analyst firm AIContentGen analysed 20 AI-powered copywriting software solutions. The firm says there are now more than 50 vendors in the AI content space. Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. AIContentGen Senior Analyst John Cass told us, “The industry has grown rapidly, with over 53 companies, as our market map shows, and while the number of companies doesn’t ind

SEO 134
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OOH Capital extends global reach with three new partners

More About Advertising

OOH Capital, the global Out of Home advisory company and consultancy, has extended its global reach with the arrival of three new partners, covering Asia, the United States and Benelux. The new partners are Jim Liu, formerly Zenith Media Head of OOH in China and later instrumental in setting up Group M’s Kinetic China, Sheldon. The post OOH Capital extends global reach with three new partners first appeared on More About Advertising.

Media 59
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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3 strategies to create better customer journeys across any channel

Martech

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge is not necessarily envisioning what they want that journey to look like or what they want that customer experience to be, but more about translating what’s on the whiteboard into the market.”.

MarTech 130
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Thin pickings all round from TSB and David Schwimmer

More About Advertising

We all know how banks operate don’t we? Their “secret” is to charge you more (they’re always moaning about free current accounts and the cost of ATMs) and pay you as little as possible, even when interest rates rise. So finding something to promote which isn’t an obvious con is tricky. And you can see. The post Thin pickings all round from TSB and David Schwimmer first appeared on More About Advertising.

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MAA blast from the past: $75bn Activision in its Atari days

More About Advertising

Gaming giant Activision might be worth $75bn to Microsoft (US regulators might still put a spanner in the works of the agreed deal) but how did Activision rise to these dizzy Heights (despite its much-publicised issues.) Back in the day it owned Atari, one of the earliest purveyors of hand-held, sort of computer games. And, The post MAA blast from the past: $75bn Activision in its Atari days first appeared on More About Advertising.

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DistroTV announces Spanish-language ad-supported free streaming bundle

Martech

Independent free ad-supported streaming television (FAST) platform DistroTV announced a new Spanish-language bundle, DistroTV Espanol. The free-to-stream package includes over 20 Spanish-speaking channels, available to audiences in the U.S., as well as in Latin America. The new bundle includes movie channels that show films either produced in Spanish or dubbed, among them award-winners and independent features.

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IPA Bellwether: UK companies up marketing budgets but Omicron slows Q4 growth

More About Advertising

The UK’s adspend recovery stuttered in Q4 2021 as the Omicron Covid variant sent the country (the medical establishment anyway) into a panic, according to the IPA agency trade body’s latest Bellwether Report. A net balance of +6.1% of companies upwardly revised their total marketing budgets at the end of last year as recovery from. The post IPA Bellwether: UK companies up marketing budgets but Omicron slows Q4 growth first appeared on More About Advertising.

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PhotoShelter acquires UK-based digital asset management provider Third Light

Martech

Digital asset management (DAM) software company PhotoShelter announced today that it acquired UK-based DAM provider Third Light. PhotoShelter lists over 1,300 clients, including enterprises, brands, sports leagues and universities. Third Light boasts more than 300 global clients. The deal adds Third Light’s flagship application, Chorus, to PhotoShelter’s offerings.

MarTech 110
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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72andSunny Amsterdam expands creative leadership with new hire

More About Advertising

Another freelancer has been lured into full time employment this week as Mikey Farr, who was global creative director at Dyson and ECD at Widen + Kennedy Tokyo, joins 72andSunny Amsterdam as ECD. Farr sounds like an interesting character: he was a medical student in Edinburgh and then got a degree in biochemistry before becoming. The post 72andSunny Amsterdam expands creative leadership with new hire first appeared on More About Advertising.

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Las medidas para atajar el fraude en la TV Conectada

Flashtalking by Mediaocean

El monumental crecimiento de la TV Conectada (CTV), impulsado por la pandemia, ha cambiado para siempre el enfoque de las marcas en su estrategia omnicanal. Y según el informe del SSP Magnite, CTV es para todos: 2021, en Europa, el 78% de las audiencias ya consumen TV Conectada. Este rápido crecimiento en el mencionado canal, que además cuenta con un alto margen, hace que se haya convertido en un punto de atracción para el fraude digital.

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Noughties pop group Steps gatecrash a flash mob for Samsung and O2

More About Advertising

The flip phone is back, but this time it’s by Samsung and it’s a massive improvement on the original noughties version. Working with O2, VCCP has recruited pop group Steps, who were big in those days and still have a retro appeal for millennials, to invade a flash mob at the O2 arena in the. The post Noughties pop group Steps gatecrash a flash mob for Samsung and O2 first appeared on More About Advertising.

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Snap Advanced Conversions Looks Promising, But How Does It Work?

AdvertiseMint

What is Snap Advanced Conversions? Snap’s Advanced Conversions is a data collection, analysis, and reporting process that provides quality advertising services and conversions reports while respecting user privacy and the increasing restrictions around data tracking. Its strategy and how it works make it especially promising compared to other solutions (or the lack thereof) currently offered up by platforms that previously relied on third-party data for advertising.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Virtual events: The ultimate marketers’ guide

Martech

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium.

Marketing 142
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An internet without cookies: what will replace them?

YieldBird

In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. Table of contents. OK Google – how a global giant reorganized our work in one move. After Cookies – Preparation status.

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