Martech

SEPTEMBER 2, 2021

I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . One of those issues is the perennial “bright-and-shiny” disease. It can be just as contagious as you-know-what.

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Marketing MarTech Retail Media 122

More About Advertising

SEPTEMBER 2, 2021

You never know what you’re going to get next from London’s Droga 5, here it’s a faux documentary with the owner of Indian restaurant Paradise and an unexpected star customer, actress Helena Bonham Carter. Her filmed in droopy soft focus, presumably reflecting the stars in the owner’s eyes. A true story it seems. Directed by. The post Droga5 has stars in its eyes for Barclaycard first appeared on More About Advertising.

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Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. Budgets were almost cut in half, falling from 11% in 2020 to 6.4% in 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget. 29% of work outsourced to agencies has been brought in-house. .

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More About Advertising

SEPTEMBER 2, 2021

Want something else to worry about after Covid, climate change (NYC is currently under water) and terrorists once more roaming Afghanistan – it’s space baby. Not the infestation of (nearly) space by crazed billionaires but all those thousands of objects floating about and the threat of constant attacks on “our” satellites (by which the US.

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Advertising 64

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

SEPTEMBER 2, 2021

With a 98% open rate vs. email’s average open rate of 18%, it’s obvious that mobile continues to change our expectations and how we want to interact with businesses. You might assume that this only impacts e-commerce retailers or even big-box chains, but the fact is the same people who are trying—and preferring—these new options are coming into local businesses every day.

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Marketing Retail MarTech 107

More About Advertising

SEPTEMBER 2, 2021

US satellite TV broadcaster is going with the mighty flow by entering the streaming business (is this wise?) and in a new campaign by TBWA/LA proposing that it’s better than the others by combining streaming with live TV. One of those briefs where the heart sinks perhaps but TBWA has produced an amusing mash-up, planting. The post DirecTV streams into battle with Serena Williams first appeared on More About Advertising.

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InMobi

SEPTEMBER 2, 2021

Back in May, we found that Americans were already shopping in person. At that point in time, vaccination rates were on the rise in the U.S. and many states had begun to ease restrictions first put in place in 2020. But now that the Delta variant is causing COVID-19 infections in the U.S. to rise again, are Americans now still willing and open to shop in person?

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Lemonads

SEPTEMBER 2, 2021

The most popular social media platforms in the world allow affiliates to develop superb campaigns and connect with audiences across the globe. But, these networks also have to adjust to consumer trends in order to stay relevant and retain the ability to forge these deep bonds. In some cases, the adjustments that networks make don’t always benefit affiliates, like Pinterest’s ban on weight-loss ads.

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EGC Group

SEPTEMBER 2, 2021

Are you satisfied with the web page titles that are thoughtfully planned and written for your site? If you check and find that the wording has been altered—don’t panic. This is the latest change in the seemingly ever-changing world of Google: Generating updates to web page title tags.

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Marketing 52

Lemonads

SEPTEMBER 2, 2021

There’s a chance you’re already working with affiliate marketing and you are exploring new ways to increase your passive income, or you are completely new to this and you want to know-how are all those YouTubers making a living. Right? In any case, this article is made to show you what affiliate marketing is (in short) and how can affiliate marketing be used on Youtube.

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