Wed.Mar 23, 2022

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Easy returns can enhance the customer experience

Martech

Spencer Kieboom is a man in love with what he does. “Reverse logistics is something I love — it’s so neglected,” he told us. “‘Return free in 90 days’ is a policy, not a solution, and there’s a big difference between the two. It’s just a policy somebody came up with in the hope it would lure more consumers into buying by alleviating the time constraint.” Kieboom’s mission has been to find a way to make returns easier for consumers and less of a headache for brands.

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Design Elevation: Creating Digital Ads That Inspire

Frequence

There’s no substitute for artistic vision when it comes to advertising design. That’s why all of our ads are crafted by our innovative design team. No robots here! Frequence delivers fast, effective digital ads that not only convert, but are also visually striking.

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Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness

Martech

Image of base NFT for 2023 Acura Integra promotion. Image: Acura. This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. There is also an opportunity for customers to reserve one of the new automobiles, backed by exclusive NFT perks and experiences.

Fashion 98
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Do You Have the Right Marketing Budget? Here’s How to Find Out

Spoton Digital Media

How much should we spend? This is one of the most common questions in marketing. As brands put together strategies for how they can reach more customers and grow their business, they often don’t know how to set an exact budget. Part of the problem is that there is no magic number when it comes to a marketing budget. There are multiple factors that determine how much a brand should spend -- and even then, those numbers can change over time.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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InMobi releases independent ad mediation platform

Martech

InMobi is releasing Meson, a global independent SaaS mediation platform. Publishers can white label Meson, using it as an in-house solution. Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. Meson lets publishers own and manage their data as well as control each aspect of monetization, user experience and linkage to user acquisition.

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Next Day Media increased its efficiency and revenue with Relevant Yield

Relevant-Digital

Next Day Media works with a large number of Europe’s leading Publishers, primarily in the Netherlands and Belgium; reaching more than 12 million unique users in the Netherlands alone. Next Day Media is an innovative, service focused company blending state of the art technologies to deliver performance excellence.

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Burger King creative pitch shortlist named

More About Advertising

One of the more interesting – and surprising – creative pitches around is Burger King, reviewing out of multi-award-winning David, an Ogilvy offshoot. But clients review because they do, no matter how much awards silverware their agency has gathered. Burger King was Cannes Lions Creative advertiser of the Year in 2017 and its ‘moldy whopper’ The post Burger King creative pitch shortlist named first appeared on More About Advertising.

Agency 64
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CRM data is messy, but it can clean itself up

Martech

Lately, there has been a fair number of headlines advocating for cleaner CRM data. It’s true that more flawless CRM data leads to successful personalization marketing. And while most would agree on why you should clean your CRM data, there are divergent views on the how. Too many of the articles recommend batch cleansing and periodic hygiene practices.

Retail 100
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The Romans mix CBD with faithless track ‘insomnia’ to help tired Brits get some sleep

More About Advertising

Mother-backed PR agency The Romans has worked with 90s electronic band Faithless to remix their most famous track, Insomnia, as part of a sleep campaign for luxury CBD client, OTO. The new version of Insomnia is 27-minutes long, timed to match the amount of time that the average Brit takes to fall asleep. Apparently 82%. The post The Romans mix CBD with faithless track ‘insomnia’ to help tired Brits get some sleep first appeared on More About Advertising.

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Tony Hawk’s New “Scratch Boards” Hide Prizes Beneath the Paint

AdPulp

This is not your grandfather’s scratch-off game. This is the update for 2022. If you want to win today, put on a helmet, plus knee and elbow pads, and head to the nearest skate park. Activision, Tony Hawk, and DAVID Madrid teamed up to create limited-edition skate decks that reward skaters after they scratch them […]. The post Tony Hawk’s New “Scratch Boards” Hide Prizes Beneath the Paint appeared first on Adpulp.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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MAA blast from the past: tabloid maestro the Sun

More About Advertising

Talking of tabloid advertising (which we mentioned here) you’d expect the ultimate from, maybe, the ultimate tabloid – the Sun newspaper. Time was when Rupert Murdoch’s addition to culture used to shoot a new commercial at a studio in Hatton Garden every weekend for the following Monday. This, presumably, was one of the them. A. The post MAA blast from the past: tabloid maestro the Sun first appeared on More About Advertising.

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Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

Automatad Inc.

Share. Tweet. Share. Last Week’s Highlights. Post cookie insights for publishers. Google announces major changes to its analytics tool. Vox EU examines how GDPR has affected global businesses. Accessing paywalled content is easier than ever. The Financial Times invests heavily in brand lift measurement. AdTech Trends. Are Publishers Prepared for a Post-cookie World?

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Lucky Generals debuts for Carwow

More About Advertising

Another ad with heavy coverage on TV in the UK is Lucky Generals’ debut for Carwow, yet another of the services aiming to take the pain out of selling your old motor – this time with the proposition that a giant airbag opens wherever you are when they send you the price. (it doesn’t really.). The post Lucky Generals debuts for Carwow first appeared on More About Advertising.

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Everything is measurable in marketing

Martech

One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. People will say, “Well, you can’t measure some stuff. It’s intangible. There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” To which I say: That is patently untrue, completely false.

Marketing 112
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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ASA works with Amazon, Google, Meta, TikTok and Twitter to pilot a new online transparency role

More About Advertising

The Advertising Standards Authority and some of the biggest tech companies have announced the launch of a pilot scheme to look at extending the ASA’s role online. Called “Intermediary and Platform Principles,” the pilot will run for a year from June. It will look at bringing more accountability and transparency to companies like Amazon, Google, The post ASA works with Amazon, Google, Meta, TikTok and Twitter to pilot a new online transparency role first appeared on More About Advertising.

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Why Successful Ad Publishers Stay on Top

Kevel

Meta, Amazon, and Google dominate digital ad spend, taking up 64% of the total $200 billion. Behind them are other key players like Twitter and LinkedIn. Why do advertisers keep spending with them? Your gut reaction may be “reach” or “scale.” While traffic volume is a key factor, it’s not the only reason that advertisers love working with these publishers.

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Best SEO Agency: Top 6 Picks for 2022

Single Grain

There's a seemingly infinite number of SEO companies out there, many of whom will promise you the moon. But which ones will actually deliver? Which SEO firm can you trust to provide a legitimate service with tangible, measurable results? Most importantly, what should you be looking for to determine the agency that best fits you and your business' goals?

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5 Ways to Differentiate Your Ad Platform

Kevel

With more and more companies launching ad businesses as scalable secondary revenue sources, it’s increasingly difficult for publishers to capture ad budgets. After all, advertisers’ budgets are only so large, and much of that will likely be taken up by Facebook, Google, and Amazon. An ad platform is certainly not a guaranteed “if I build it, they will come” revenue source – publishers must give advertisers a compelling reason to spend with them.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.