Sun.Jun 29, 2025

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Horizon Media Hires Trio of Tech and Product Leaders to Advance AI Strategy

Adweek

Horizon Media has made three key executive hires—Krish Kuruppath, Jeremy Flynn, and Allan Johnston —to accelerate its AI-native product and data strategy.

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Shark Tank India, Expedia Cruises and more: top creative ads of the week

Bhatnaturally

Every week I curate a list of clutter-breaking creative ads. While my blog has been active since 2008 or so, I began sharing some good work, instead of simply critiquing ads. Occasionally I share some views on the business of advertising. This week: ads for Shark Tank India, Oppo Reno and more. Shark Tank India: [.] The post Shark Tank India, Expedia Cruises and more: top creative ads of the week appeared first on Bhatnaturally.

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Meet the Otterfords, SeaPak’s New Mascots by Jim Henson Co.

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Branding Meet the Otterfords, SeaPaks New Mascots by Jim Henson Co. No need for CGI when you can book some good puppeteers. SeaPak By Robert Klara --> As vice president of marketing and strategy for SeaPak, Megan Grinstead has sat through her share of meetings about frozen seafood and how to advertise it.

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The Great AdTech Shake-Up: Why SSP-DSP Lines Are Blurring in a Consolidating Market

AdPushup

The AdTech industry, which has been working on the amalgamated ecosystem of small and big AdTech players, is finally moving towards consolidation. The reasons are many, and so are the affected parties. An industry that was once a budding hub for start-ups has now become a battleground for power consolidation in the form of mergers [.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025

Digiday

Today’s teens and twentysomethings are the future of TV audiences. So it’s always worth keeping current on what’s keeping — or has lost — their attentions. At this year’s VidCon — the annual Comic-Con for the creator economy — more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch, including which two they’re addicted to, which one was described as “hell on earth” and which is only used for school or by their parents.

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Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph

AdExchanger

Alliant is making good on its plans to build a modern, data-driven marketing platform through M&A. The audience platform announced Monday that it’s acquiring data insights and analytics company AnalyticsIQ. Alliant declined to disclose the deal price. The acquisition was funded by Alliant’s parent company, Inverness Graham, a private equity firm that specializes in buyouts. […] The post Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph appeared first on AdExchanger.

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The Death Of The DSP? How Ad Tech’s Cash Flow Crisis Threatens The Entire Ecosystem

AdExchanger

Programmatic advertising is experiencing a dramatic shift. Conversational and agentic AI are here, and their effects are already being felt. Microsoft announced the shuttering of its DSP in May, stating that the current DSP model no longer aligns with its AI-powered priorities. As ad tech barrels toward automation, companies of all sizes along the supply […] The post The Death Of The DSP?

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TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban

Digiday

While TikTok’s U.S. lifespan remains uncertain, the entertainment app is firmly focused on its future. “When I met with TikTok last week, they were talking me through their product roadmap for the rest of the year,” said one Cannes Lions attendee, who asked for anonymity to speak candidly about what they discussed during their meeting with TikTok at the festival.

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The Fine Line Between Inspiration And Vulgarity …

Rob Campbell

So, I’m back. And I survived. Better yet, the family … pooch … and my colleagues seemed relatively happy to see me, which is a massive win. Plus the people with the birthdays , had good ones. Albeit maybe because I didn’t get to share it with them. Anyway, Cannes was interesting. I have a very weird relationship with it because while I love hearing great people talk … looking at some incredible work and seeing old friends, I do hate a lot of ‘the scene’

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Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform

Digiday

Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for. Kokai was supposed to be the DSP titan’s next shield against the tech giants. The hope was that by making ad inventory on the web easier to invest in, brands and buyers would buy more ad inventory outside the walled gardens.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Why Not Open A Coffee Shop; Can TikTok Take Over TVs?

AdExchanger

Capitol One, coffee mogul?; Instagram and TikTok are coming for YouTube TV’s throne; Nike is reversing its DTC course. The post Why Not Open A Coffee Shop; Can TikTok Take Over TVs? appeared first on AdExchanger.

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As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future

Digiday

Integral Ad Science, a publicly listed ad tech company with a market capitalization exceeding $1 billion, is the subject of a potential takeover by private equity, according to recent reports — but interest is wavering. Today (June 30) marks the fourth anniversary of IAS’ initial public offering. Potential suitors sent out due diligence notifications to audit partners during the last quarter, albeit opinions are mixed as to the most likely outcome, according to Digiday sources.

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The ‘Hands-Off’ FTC That Can’t Help Getting Involved

AdExchanger

The fully Republican Federal Trade Commission under Chair Andrew Ferguson is taking a stricter, more traditional approach to enforcement than it did under his predecessor, Lina Khan. That’s as expected. Ferguson has long publicly opposed broad new rulemaking, including efforts to regulate the use of AI, and he’s repeatedly emphasized that the FTC should “stay […] The post The ‘Hands-Off’ FTC That Can’t Help Getting Involved appeared first on AdExchanger.

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In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox

Digiday

Roblox is officially the home of the most popular video game of all time — but marketers are still unsure of the platform’s value as an advertising channel. This is despite a recent boom in attention on the platform. On June 16, “Grow a Garden” — a Roblox experience in which users can feed and grow virtual plants and animals — surpassed 16.4 million concurrent active users, overtaking Fortnite’s 2020 Galactus event to become the most popular video game in history by peak concurrent players.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Cable Hangs in the Balance of Warner Bros. Discovery’s Split

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice Cable Hangs in the Balance of Warner Bros. Discoverys Split How will WBD navigate its brand breakup? There’s no doubt this will be a costly divorce for WBD, but the split should mark a fresh start for the business. Elena Kopusova/Getty Images By Jenn Szekely --> A “rendezvous with destiny” was how the Warner Bros.

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A billion choices

Seth Godin

Game theory has a lousy name. When most people think of games, they think of commercial stuff for kids, like Chutes and Ladders or possibly Monopoly. But a game is simply a system where humans, facing scarcity, make choices. Scarcity leads to choices and to competition. It turns out that our culture, our commerce and our lives are simply the result of billions of people making billions of choices.

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