Adweek
DECEMBER 29, 2022
By default, users may be able to see the people, Pages and lists another user follows on Facebook. However, users have the option to hide these items from others so they can't see them. Our guide will show you how to change who can see the people, Pages and lists you follow on Facebook.
Martech Series
DECEMBER 29, 2022
According to a recent survey, 59 percent of respondents said they would develop a metaverse experience that would enable customers to interact with other customers who are familiar with a brand’s products. The concept of the metaverse, which connects the virtual and real worlds, is not brand-new, particularly to Roblox and Fortnite players. The word “metaverse” was first used by Neal Stephenson in his 1992 novel “Snow Crash,” which described a setting where people m
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
DECEMBER 29, 2022
Climate news is rarely cheery these days. The harm global warming is doing to the planet will take a lot of work to slow down and mitigate. With that caveat, we wanted to highlight a few of the bright spots from 2022 when it comes to the advertising industry's response to climate change. Because amid.
AdExchanger
DECEMBER 29, 2022
TV ad measurement looked for a new currency in 2022, but no one new has ascended the throne just yet. Alternate currencies took to the upfront stage this year, while. The post 2022: The Year Of TV Measurement Metamorphosis appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 29, 2022
The social media masses are on a constant mission to dismantle the digital hierarchy. Every time the wealthy capitalize on a trend to brandish their glamorous lifestyles, it is accompanied by a counter movement where an army of average Joes fight back by finding humor in the quirks of a modest lifestyle. The phrase "Things.
AdExchanger
DECEMBER 29, 2022
While cookies are still in play, publishers are using first-party data products to draw business from advertisers eager to test cookie alternatives, even as ad spending retracts due to persistent. The post After A Dark 2022 For Publishers, First-Party Data Is A Bright Spot appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 29, 2022
Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023.
Adweek
DECEMBER 29, 2022
The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform. Ahead of.
Martech Series
DECEMBER 29, 2022
The COVID-19 pandemic turned our world on its head, changing the way that we conduct our daily lives in nearly every aspect. The business world, specifically, took a hit as the way that employees communicate, travel, and attend events has not been the same since 2020. In a time when social distancing was the newest buzz-word and masks were the newest accessory, the shift to digital engagement began.
Adweek
DECEMBER 29, 2022
The 2022 TV landscape was defined by international expansion, mergers, acquisitions and content explosions (and reductions). With a rough first half of the year for many of the biggest services on the market, there was a distinct shift in priorities away from subscriber growth and toward revenue growth. As part of Adweek's year-in-review coverage, we.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
DECEMBER 29, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… This comic first ran on January 7, 2022. The post Comic: New Year Identity Resolutions appeared first on AdExchanger.
Adweek
DECEMBER 29, 2022
It's been quite the year. Between brands getting a little too saucy on social media, a literal war breaking out in Ukraine and Twitter being extra even for Twitter, there was a lot to take in. With all this going on, who has time for ads? We do, of course. It's kind of in our.
Monetize More
DECEMBER 29, 2022
The start of the year is a good way to kickstart your new year’s resolutions. New webmasters are at an advantage with the wisdom that comes from seasoned experts in the ever-dynamic field of advertising technology. Whether your goal for the year is to accustom yourself with ad operations, maximize revenue, or both, here are some nice new year’s resolutions to help you get started with a bang. 1.
Adweek
DECEMBER 29, 2022
Boston Bruins defenseman Charlie McAvoy and his father star in "On and Off the Ice," a new spot from National Hockey League partner MassMutual. The spot will debut during the 2023 Discover NHL Winter Classic Jan. 2, when McAvoy's Bruins will host the Pittsburgh Penguins at Fenway Park, home of Major League Baseball's Boston Red.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
DECEMBER 29, 2022
CPRA, BSAA and antitrust: We close out 2022 with (acronyms and) a repeat of a January 2022 episode that took the pulse of the legal world’s latest moves in data. The post The Big Story: Google Gaslighting (Reprise) appeared first on AdExchanger.
Monetize More
DECEMBER 29, 2022
When it comes to optimizing video earnings on your blog, we are in the digital era, when it is no longer a fad and isn’t merely “nice-to-have,” but a total “must-have.” Edgy publishers that wish to establish a prominent internet presence rely on effective video advertisements as a key component of their success. Video content has already become an integral element of our everyday lives, accounting for up to 70% of internet traffic.
Martech Series
DECEMBER 29, 2022
Intetics Became a Member of ISA, a Leading Global Association that Unites Industrial Automation Community through Standards and Knowledge Sharing. Intetics joined ISA, the International Society of Automation, a non-profit professional association of engineers, technicians, and managers engaged in industrial automation. ISA strives to advance technical competence by connecting the automation community and therefore build a better world through automation.
Exchange Wire
DECEMBER 29, 2022
As mobile is the dominant channel for in-game advertising by a significant margin, it was perhaps unsurprising that the medium has seen a turbulent year following the rollout of Apple's Do Not Track measures. In this article, experts across the [.]. The post Gaming & In-Game Advertising: Predictions for 2023 appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
DECEMBER 29, 2022
Looking ahead to a new year offers a valuable opportunity for digital trust professionals to not only reassess the practices within their own function or organization, but also to examine how they can continue to grow in their roles. From this vantage point, ISACA experts recently highlighted their 2023 insights and recommendations for the privacy, cybersecurity, audit and risk fields in a series of blog posts for the ISACA Now blog.
Martech
DECEMBER 29, 2022
“The curse of knowledge” is a cognitive bias that occurs when you understand something and then assume everyone else understands it as well. It’s a very common cause of friction in marriages. For instance, one spouse agrees to go to Grandma’s for Thanksgiving and assumes the other spouse knows that as well. “I’m sure I told you that!
Martech Series
DECEMBER 29, 2022
Tweet. Rachel Dillon, EVP Sales and Marketing at Strategus talks about the latest trends in CTV and how it’s impact will define advertising through 2023: Welcome to this MarTech Series chat, Rachel, tell us about yourself and more about your role at Strategus. I am the EVP of Sales and Marketing for Strategus. We are a fully programmatic managed service provider that specializes in Connected Television (CTV) advertising–partnering directly with advertisers to serve as their CTV resource f
Digiday
DECEMBER 29, 2022
Brand collaborations aren’t uncommon. And marketing executives maintain it’s for a good reason: these partnerships generate interest and improved engagement which can lead to valuable new opportunities. But what happens when a brand gets involved in a collaboration or product launch that is seen by the public eye as, let’s say, stranger than most?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
DECEMBER 29, 2022
Visual communication company Piktochart’s tables and charts features received a significant update with customization options for fonts and colors. Customization and personalization are becoming essential in visual content factors. As part of Piktochart’s mission to simplify information design, the team released new improvements to their tables and charts to meet that need.
Digiday
DECEMBER 29, 2022
Digiday sets out to explain complex and difficult-to-understand topics in our ongoing explainer series, called WTF. Taking the opportunity to see what topics readers wanted most explained, here’s a look at some of Digiday Media’s most popular articles from our WTF series: WTF is a decentralized autonomous organization (DAO). Decentralized autonomous organizations (DAOs) were described by Media Editor Kayleigh Barber as “kind of like clubs for crypto enthusiasts.” HereR
Martech Series
DECEMBER 29, 2022
BC Partners enters agreement with Clarion Capital Partners to drive the next chapter of growth for Madison Logic. Investment underscores BC Partners’ deep expertise in technology enabled services and digital marketing, within its continued focus on the TMT sector. BC Partners, a leading international investment firm, announced today that it has signed a definitive agreement to acquire a majority stake in Madison Logic, the global leader in Account Based Marketing (ABM), from Clarion Capital Part
Relevant-Digital
DECEMBER 29, 2022
Investing in the viewability of ad placements is always topical. What makes it especially important is that advertising buyers are more aware and demanding than ever. The visibility of the placements, or viewability, is measured by in-screen values. According to the IAB (Interactive Advertising Bureau), as is the generally used industry definition, in-screen value refers to the proportion of display screens displayed on the screen by at least 50% for a second, in video advertising for two second
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
DECEMBER 29, 2022
UserWay, a pioneer in AI-Powered Website Accessibility technologies whose solutions help ensure compliance with WCAG and ADA regulations, announced today that it has secured four prestigious G2 badges: Winter 2023 Leader, Winter 2023 Mid-Market Leader, 2023 Mid-Market Americas Leader, and Momentum Leader. This further cements UserWay’s position as a leader in the website accessibility and digital compliance spaces.
AdPushup
DECEMBER 29, 2022
Ad Tech Trends That We Can Expect in 2023. Here is a complete list of trends that can bring change and innovations in the Ad Tech industry. The past 12 months brought a significant change for digital marketing and the global ad tech industry. Marketers are facing a significant change in targeting and measurement, given [.].
Martech Series
DECEMBER 29, 2022
Spectra Vail Distributed Multi-Cloud Data Management Software Lauded for Data Management Product Innovation. Spectra Logic , a leader in data management and data storage solutions, today announced that the company and its solutions won 12 top product and corporate awards from prestigious industry and media organizations. Spectra Vail, a distributed multi-cloud data management software solution, achieved significant success with multiple awards across cloud, digital media, and media and entertain
Monetize More
DECEMBER 29, 2022
So, you’ve decided to venture into programmatic video. Congratulations! You’re making a smart decision that will help you reach new audiences and get your content seen by more people. But before you can truly reap the benefits of programmatic video, there are a few things you need to do to make sure your campaigns run smoothly and achieve their full potential.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
282 
Let's personalize your content