Smart Insights
MAY 5, 2022
Without setting clear marketing goals, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business objectives Marketing goals underpin all marketing strategies. After all, how do you know what you're working … The post How to plan, measure and achieve your marketing goals appeared first on Smart Insights.
More About Advertising
MAY 5, 2022
Not a week goes by without a new metaverse initiative, and this time it’s WPP’s turn. The group is partnering with Epic Games, the makers of Fortnite, only a couple of months after it launched the Metaverse Foundry with Hogarth. The Epic Games deal is about training thousands of WPP creatives and technologists in how. The post WPP partners with Epic Games to boost metaverse skills first appeared on More About Advertising.
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Martech
MAY 5, 2022
No cookies for you. With third-party data going the way of the dodo bird, digital marketers are looking for ways to do without cookies. Call it “data dieting.” But something must replace those bits and bytes of third-party sweetness. If you can’t drop a cookie, track a cohort. Any group of customers engaging your web site can be counted as a cohort, provided you are tracking what they do.
More About Advertising
MAY 5, 2022
Next 15 fashion agency ODD is the new home for Engine Creative (formerly WCRS, which has had a multitude of homes) and here’s ODD’s new effort for online retailer Simply Be, trying to reposition itself from a plus size brand to a credible destination for women of all shapes and sizes. So ODD has rounded. The post ODD finds fun in ‘body positivity’ for Simply Be first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MAY 5, 2022
“Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. The used car retailer uses analytics to optimize the increasing number of programs connecting customers at over 220 physical stores and online.
More About Advertising
MAY 5, 2022
A lot changes in 17 years, not least the UK Advertising Standards Authority’s tolerance of ads. Jaguar Land Rover’s new Defender ad showing the 4x4s parked precipitously on the edge of a cliff has been banned after attracting just a couple of complaints. For overstating the efficacy of its parking sensor although you’d be a. The post MAA blast from the past: Pot Noodle’s horny horn first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MAY 5, 2022
Wieden+Kennedy New York’s ‘Built Ford Proud’ is a blue collar campaign if ever there was one and its latest iteration – readied for the Kentucky Derby (blue collar too) – takes a pop at an unnamed individual who’s very noisy and oft-distracted from his main business by the joys of space travel. Wonder who that. The post Take that Elon – Ford takes aim at Musk and Tesla first appeared on More About Advertising.
Basis
MAY 5, 2022
Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don’t have to. Here’s what to read from the week of 4/28/22 – 5/5/22 to stay ahead of the curve: 1. Roe V. Wade—Brands and Agencies React to Supreme Court Draft. In response to the leaked Supreme Court opinion that would strike down Roe v.
InMobi
MAY 5, 2022
Addressability and identity are some of the hottest topics in the world of digital advertising today. But what do we mean when we talk about addressability, and how should the broader digital advertising ecosystem be thinking about and approaching identity? Check out this infographic to learn more. What is Addressability? “Addressability is what connects advertisers and publishers to consumers across digital channels and devices.” – LiveRamp Addressability is “the process
Smaato
MAY 5, 2022
Meet Our OTT Advertising Platform Welcome to our Blog Series! We’re excited to share more information with you about a particular facet of our holistic omnichannel OTT advertising platform. This week, we’re revisiting ad podding. Why? While we’ve covered ad podding before, we wanted to take a moment to talk. The post OTT Blog Series: Roll of Ad Podding in the Future of CTV appeared first on Smaato.
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InMobi
MAY 5, 2022
Eamon Bradley joined InMobi in November 2021 as the Head of Business Development for UK. Learn more about him and why he likes working at InMobi. What Are Your Responsibilities At InMobi? I am responsible for building long-term strategic partnerships with the mobile network providers across Northern Europe, with a particular focus on the UK’s four carriers.
RevX
MAY 5, 2022
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. On the bright side, despite programmatic’s complexity, the industry shares a collective vision to achieve greater transparency and is well on its way.
All About Advertising Law
MAY 5, 2022
Venable hosted another jam-packed session on the regulatory and litigation risks facing the lead generation industry today, and strategies for mitigating them. In the webinar, Daniel Blynn , Alexandra Megaris , and Jonathan Pompan covered federal and state law enforcement priorities; TCPA, legislative, licensing, and regulatory developments; and more.
IAB Tech Lab
MAY 5, 2022
Since the advent of ads.txt in 2017, digital advertising on open platforms has become significantly more transparent. This transparency has allowed buyers to be more selective about what they buy, preserve inventory value for publishers by limiting spoofing or unauthorized resale, and reduced the amount of fraud in the ecosystem. […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
MAY 5, 2022
Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain a more complete view of their audiences, allowing for more personalized experiences. Many organizations use CDPs or data management platforms to collect and activate this data, helping them meet the unique needs of each customer.
Single Grain
MAY 5, 2022
Content marketing is one of the most valuable tools in any company’s digital arsenal: 97% of survey respondents in 2021 said they believed content marketing was an important part of their overall advertising strategy. For SaaS companies, content is particularly valuable, because it plays a vital role in forming the relationships you need with your target audience to ensure long-term subscriptions and repeat sales.
Martech
MAY 5, 2022
Back in 2015, there was a lot of talk about the “Frankenstack” — the “infamous” Frankenstack, as Scott Brinker called it. This was the martech stack constructed from multiple point solutions, stitched together in-house, with unreliable connections, overlapping components and different ways with data. The Frankenstack was, in theory, customizable and agile — and widely considered more affordable than one of the premium marketing clouds.
Martech
MAY 5, 2022
When we analyzed the results from the 2021 MarTech Replacement Survey we found marketers and marketing technologists trying to square the circle. Budgets were tighter, but you were still in the market for better features, especially as you coped with the surge of digital engagement prompted by the widespread lockdowns of the preceding months. Cost wasn’t the primary driver.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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