3 steps to win over B2B buyers
Martech
SEPTEMBER 28, 2021
B2B buyers are making important investments for their companies. But that doesn’t mean the process should cause real headaches for buyers. “77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. “Well, that was me. The time investment was so heavy and I did most of the work all on my own.” As a B2B buyer , Taylor found the purchasing process drawn-out, complex,
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