Tue.Sep 28, 2021

article thumbnail

3 steps to win over B2B buyers

Martech

B2B buyers are making important investments for their companies. But that doesn’t mean the process should cause real headaches for buyers. “77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. “Well, that was me. The time investment was so heavy and I did most of the work all on my own.” As a B2B buyer , Taylor found the purchasing process drawn-out, complex,

article thumbnail

World Media Group highlights trust in an untrustworthy digital news landscape

More About Advertising

“Imagine a world without trusted media,” says the World Media Group, which represents some of the planet’s more famous legacy media owners. Thought we were living in one but that’s their point: partisan influencers, subjective bloggers and politically funded websites stoking prejudices and, in the Covid era, unscientific cures and unverified medicines appear to dominate.

Media 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is identity resolution and how are platforms adapting to privacy changes?

Martech

Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has become critical to marketing success, as well as essential for compliance with consumer privacy laws such as the California Consumer Privacy Act (CCPA) and the European Union’s General Data Protection Regulation (GDPR).

Cookies 120
article thumbnail

Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?

More About Advertising

With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Digital advertising’s precision targeting and measurement capabilities have placed performance under the microscope, but this has drawn marketers’ attention away from the importance of human creativity.

Cookies 104
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

How to execute customized ABM campaigns

Martech

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. “Think in terms of what you can do to translate and transform these elements to be account-specific kinds of support.”. With better collaboration, and an open mind about what ABM entails, marketers can make a better impact with their B2B strategies.

MarTech 109
article thumbnail

CPB Falls On Hard Times, Iconic Agency Down to Just 40 Employees

AdPulp

The ad agency business is a fickle beast. A rollercoaster of highs and lows. It’s also one of the few places that creative mavericks and outcasts can make a name for themselves and millions of dollars too. Alex Bogusky, for example. He rode his skateboard into the Miami offices of Crispin Porter and soon ascended […]. The post CPB Falls On Hard Times, Iconic Agency Down to Just 40 Employees appeared first on Adpulp.

Agency 68

More Trending

article thumbnail

Hyundai Genesis mind games leave us stranded

More About Advertising

Elon Musk observed that Tesla had never advertised because it didn’t need to: the car spoke for itself. Not everyone is in this fortunate position however and car companies have been falling over each other in a race to redesign their communications (as well as their cars) for the electric era. As there seems to. The post Hyundai Genesis mind games leave us stranded first appeared on More About Advertising.

article thumbnail

19. Scott McCorkle – hitting the ExactTarget at MetaCX

Paleo AdTech

Scott McCorkle was a long-time leader and visionary at ExactTarget, a pioneering ESP and mar-tech hub that was acquired by the mighty Salesforce in 2012. He’s currently the CEO and co-founder at MetaCX , an outcome-based collaboration tool for software buyers and suppliers. As Scott tells his former employee (full disclosure), Jill, and his former tough-minded Gartner analyst assessor, Marty, in this charming episode — the first mar-tech episode in this thus far ad tech-focused podca

Ad Tech 40
article thumbnail

Real Story on MarTech: Avoid these five vendor selection pitfalls

Martech

Buying marketing technology can be stressful. The impact of your choice will reverberate across your enterprise, and switching costs can become prohibitive. Yet, it can seem hard to know in advance whether you’re picking the right solution. There’s a bad news/good news story here. After more than two decades of advising technology buyers at Real Story Group, we’ve seen many enterprises fall victim to critical pitfalls, but on the other hand, those tend to be predictable — and t

MarTech 102