Mon.Sep 05, 2022

article thumbnail

‘Look Good, Lift Ugly’—Gymshark Aims to Counter Fitness Image Stereotype

Adweek

No one looks perfect after a gym workout, something that perhaps has not translated into advertising in the past. Through its communications, sports apparel firm Gymshark aims to counter that mistruth, which it continues with its latest campaign "Look Good, Lift Ugly" as it seeks a new social media lead. The campaign begins September 5.

article thumbnail

Nike pays tribute to Serena Williams as she bows out in style

More About Advertising

Wieden + Kennedy Portland and Nike have crafted a fitting tribute to Serena Williams, which was pushed out on social media just moments after her defeat at the US Open on Friday night. Nike’s line is, “By changing nothing, she changed everything.” Williams herself may even have had a hand in it – she repeated. The post Nike pays tribute to Serena Williams as she bows out in style first appeared on More About Advertising.

Media 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

This Striking Campaign Exposes the Hidden Environmental Danger of Our Clothes

Adweek

There's an ecological danger lurking behind our wardrobes. Every 25 minutes, an Olympic-sized pool of oil is used to make synthetic clothing. A new global campaign from the Woolmark Company reveals the hidden environmental impact of synthetic fabric, which is produced with crude oil and makes up about two-thirds of all clothing. Woolmark a non-profit that.

article thumbnail

Comic: A Solitary Streamer

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Happy Labor Day! This classic AdExchanger comic was originally published on May 29, 2020. The post Comic: A Solitary Streamer appeared first on AdExchanger.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Havas Media Acquires Edinburgh-Based ‘Meaningful Media’ Agency Additive+

Adweek

Havas Media Group U.K. has strengthened its "meaningful media" offer with the acquisition of Edinburgh-based content agency Additive+ which develops "media experiences." Founded in 2020 by Richard Gill (who co-founded iProspect's Edinburgh office) and Jack Few, the agency's client base spans both the U.K. and the U.S. with Heineken, Netflix and Jacobs Douwe Egberts among.

Media 246
article thumbnail

Harbour Collective signs CRM partner Flourish

More About Advertising

12-strong brand communications collective Harbour has signed new member Flourish as its dedicated CRM agency. Flourish’s clients have included Samsung, Twitch, Coca-Cola and Nissan. Bristol-based Flourish was founded in 2004 and also has teams in London and Dubai. Harbour’s group of independent agencies work together on multiple shared clients across data and insight, media, content.

More Trending

article thumbnail

Why Dentsu Creative’s DE&I lead says focusing solely on numbers won’t solve advertising’s diversity problem

Digiday

Over the last two years, calls for diversity, equity and inclusion throughout the advertising industry have seemingly gone from a fever pitch to a dull roar. In response to the height of the Black Lives Matter movement and the push for social justice, advertising agencies prioritized hiring diverse talent, and hiring DE&I leads to hold themselves accountable.

article thumbnail

A Solar Eclipse Leads Electronics Brand Oppo’s Blockbuster-Style Smartphone Promo

Adweek

A solar eclipse is the catalyst for how Chinese electronics firm Oppo is embracing the darkness as it promotes the photography features on its latest phone. The spot, titled "Embrace the Night," sees a busy city street of commuters stop and turn to look to the sky as an eclipse casts a shadow over them.

article thumbnail

The narrow confines of today’s creative work: Tesco Mobile and Wrigleys

More About Advertising

These days we all seem to have do more (or the same) with less and it’s ever true of advertisers. BBH has done a pretty good job on Tesco in recent years, without the generous production budgets of yore. Now it’s Tesco Mobile’s turn with, once again, a contender for “best use of a shopping. The post The narrow confines of today’s creative work: Tesco Mobile and Wrigleys first appeared on More About Advertising.

article thumbnail

Digitas UK CEO Dani Bassil Set to Depart

Adweek

Publicis Groupe agency Digitas U.K. chief executive Dani Bassil is set to leave the company after over four years and return to her native country of Australia due to family commitments. Bassil initially joined the agency as chief operating officer in September 2017, only to succeed Michael Islip a year later when he departed in.

Agency 246
article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

AA reviews flagship account from adam&eveDDB

More About Advertising

The UK’s AA (Automobile Association as was) is reviewing its account at adam&eveDDB after eight years. A&E is reportedly not repitching. The agency change hardly comes as a surprise as the AA’s most recent work has singularly lacked A&E’s usual polish, suggesting it has been cobbled together elsewhere. The AA also has a new marketing.

article thumbnail

How Sweatcoin uses partnerships with companies like OKCupid to boost brand awareness

Digiday

Sweatcoin, an app that rewards daily steps with an in-app currency, partnered with OKCupid this summer to offer free, three-month premium memberships for people who use the dating app. “The way in which people date and engage, so much of that now happens online,” said Jessica Butcher, CMO of Sweatcoin, adding that the team was curious whether dating could be a way for its audience to use its app. “[OKCupid] wanted to test whether the audiences were a good fit.” Founded in 2017, Sweat

article thumbnail

Meta Bolsters VR Ambitions with Lofelt Acquisition; FTC Probes Amazon Acquisition of 1Life

Exchange Wire

In today's ExchangeWire news digest: Meta purchases Lofelt to boost its VR capabilities; the FTC launches an investigation into Amazon's USD$3.9bn (£3.3bn) deal to buy 1Life; and Apple surpasses Android devices used in the US. Meta acquires Berlin’s Lofelt. Meta has purchased [.]. The post Meta Bolsters VR Ambitions with Lofelt Acquisition; FTC Probes Amazon Acquisition of 1Life appeared first on ExchangeWire.com.

52
article thumbnail

Media companies downsize office spaces in NYC

Digiday

Media companies that continue to offer the flexibility of remote work are reconsidering office spaces that are going unused in expensive locations like New York City, where many media companies are based. Given the move to hybrid work and the current unstable economic conditions, publishers are choosing real estate as a place to trim the fat. For example, Warner Media and BuzzFeed, Inc. are subleasing hundreds of thousands of square feet of office space, and Vox Media is working on a plan for un

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

El Podcast de Cristina Mitre a Phenomenon in Spanish Podcasting Joins Acast

Exchange Wire

Acast, the world's largest independent podcast company, has partnered with popular Spanish journalist, podcaster and author Cristina Mitre, to host, monetise, and distribute her podcast globally. . El podcast de Cristina Mitre is Spain’s go-to podcast for beauty, nutrition, fitness, and wellness [.]. The post El Podcast de Cristina Mitre a Phenomenon in Spanish Podcasting Joins Acast appeared first on ExchangeWire.com.

Ad Tech 52
article thumbnail

What is Ad Relevance?

AdPushup

Improving ad relevance is crucial since it results in overall campaign improvement — better ad position, higher Quality Score, and lower cost-per-click. Ad that are relevant get 3x the user attention. Apart from better user attention, relevant ads can appear in higher positions, earn more clicks, and bring advertisers more success with their ad campaign. [.].

article thumbnail

Cristina Mitre se une a la Red de Creadores de Acast para alcanzar a una audiencia global

Exchange Wire

Acast, la mayor compañía de podcast independiente del mundo, ha alcanzado un acuerdo con la popular periodista, podcaster y autora española Cristina Mitre. A partir del 1 de septiembre, Acast es el hogar de El Podcast de Cristina Mitre, un [.]. The post Cristina Mitre se une a la Red de Creadores de Acast para alcanzar a una audiencia global appeared first on ExchangeWire.com.

Ad Tech 52
article thumbnail

12 Best Video Streaming Platforms for Publishers and Broadcasters

Brid.tv

In recent years, video streaming has become one of the most popular modes of online communication. We now often have video meetings at work, attend virtual classes in school, and stream around 300 minutes of videos a day for entertainment. If you’re looking for ways to deliver on-demand and live content to your employees, students, or viewers, you will need a reliable video streaming platform.

article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

Amobee & ID5 Partnership Enabled Boutique Wine Brand Gusbourne to Increase Reach & Conversion

Exchange Wire

ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimised cross-screen performance, announce that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of [.]. The post Amobee & ID5 Partnership Enabled Boutique Wine Brand Gusbourne to Increase Reach & Conversion appeared first on ExchangeWire.com.

article thumbnail

Media Buying Briefing: Digital-only video players will struggle to get price increases in Q4

Digiday

The news that Netflix lured away the two top ad-sales executives from Snap — Jeremi Gorman and Peter Naylor — dominated connected TV headlines last week. And Digiday covered it as well. But there’s a bigger story about softness in the scatter video market the rest of third quarter and fourth — and how that could affect Netflix’s new offering, as well as the rest of the linear and CTV/streaming inventory, according to conversations with several media buyers, who declined to speak on the record.

Media 68
article thumbnail

Yahoo Elevates Sebastian Graham to Grow High-Demand Native Ad business in APAC

Exchange Wire

Yahoo has promoted Sebastian Graham to director of native APAC, effective immediately. In his new role, Graham will oversee the strategy for native advertising through Yahoo’s unified ad tech stack in APAC. Graham’s remit will include strengthening Yahoo native ad product [.]. The post Yahoo Elevates Sebastian Graham to Grow High-Demand Native Ad business in APAC appeared first on ExchangeWire.com.

article thumbnail

Fame Gains Attention. Legends Are Always Remembered …

Rob Campbell

Today would be Freddie Mercury’s 76th birthday. How bizarre. Except it shouldn’t be because Brian May and Roger Taylor are similar ages and they’re still playing. Though recently I saw a photo of Brian May coming off stage from their last concert of this current tour and he was in tears … and you sense there’s a chance that’s it.

article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.