Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers.

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Ad Space Ad Exchange Ad Tech Impressions 114

MNTN

MAY 20, 2022

Looking to stay on top of the marketing news from this week? We created this roundup so you can see it all in one place. First up in digital marketing news, the rise in emphasis on data privacy is changing the way marketers craft their digital marketing efforts. Apple’s Intelligent Tracking Prevention program set this trend in motion by blocking third-party cookies, which are now in the process of being phased out by 2023.

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Marketing Cookies Entertainment Audience 98

Ad Espresso

MAY 20, 2022

Social media marketing is an excellent way to increase brand awareness and build a solid reputation. But as you market on social media, you need to pay attention to how people think and speak about your product or service, your customer support, and other things that can affect the reputation and credibility of your brand. Read More.

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Brand Awareness Media Marketing 93

Martech

MAY 20, 2022

“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.” That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase.

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Marketing Education MarTech 92

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

More About Advertising

MAY 20, 2022

We thought another bidder might be circling M&C Saatchi as it batted off Vin Murria’s takeover bid but didn’t expect it to be Next 15, the £1.2bn tech based agency group that is currently absorbing £81m Engine Creative. Next 15 CEO Tim Dyson says the deal brings together “two highly complementary businesses. Bringing M&C Saatchi.

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Agency Advertising Finance Media 59

MNTN

MAY 20, 2022

TV advertising has typically been associated as expensive and cumbersome. However, times have since changed, with technology and solutions helping advertisers overcome these common challenges. This article will explore TV advertising costs , the difference between national and local TV commercials, and how these costs are determined. How Much Does a TV Commercial Cost?

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Audience Advertising Retargeting Impressions 52

All About Advertising Law

MAY 20, 2022

The Federal Trade Commission’s May 2022 open meeting, Alvaro Bedoya’s first since being sworn in as the agency’s fifth commissioner on May 16, considered a request for public comment on proposed amendments to its Guides Concerning the Use of Endorsements and Testimonials in Advertising. After a staff presentation on commissioners’ proposed updates and statements, the agency unanimously approved the request for public comment.

Public Relations 52

Public Relations Agency Media Advertising 52

Basis

MAY 20, 2022

It’s been a busy couple of months for digital advertising industry regulators, with new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals? Let’s dig in and find out: New Regulatory Action in Europe and the United States. While the United States has taken its time determining how to handle Big Tech regulation, the European Union has embraced its reputation as the world’s fiercest tech regulator.

Advertising 67

Advertising Marketing Cookies Pop-Up 67

Ad Wisey

MAY 20, 2022

In the world of Google advertising, there are plenty of opportunities. Surprisingly, very few take advantage of one of the most effective marketing solutions in the Google toolkit — Google Shopping ads. They drive effective traffic, lead to more conversions, and ultimately, bring orders. Shopping ads may well be a winning solution if you’re looking for a way to boost your eCommerce sales and revenue.

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CPC Shipping eCommerce Conversion 59

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Top Stories. Bipartisan Group of Senators Introduce Bill to Break Up Google’s Ad Tech Business.

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Impressions Ad Tech Media Agency 52

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