Adweek
NOVEMBER 24, 2022
As many people with dyslexia can relay, the world isn't particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward. Encouraging schools to allow teachers.
The Ad Tech Blog
NOVEMBER 24, 2022
Users logging out or deleting their accounts are usually the last thing startups worry about. It is hard enough to get users in the first place, “ why would we worry about the log-out screen or account deactivations? We will deal with that later. “ Good example : Facebook Ads in the logout screen was a brilliant move for Meta a couple of years ago.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Smart Insights
NOVEMBER 24, 2022
What do you think is the best, i.e. most useful marketing model? Download our free RACE Growth System guide and learn the skills and techniques you need to boost your marketing strategy You may have noticed we're fans of using … The post Marketing models that have stood the test of time appeared first on Smart Insights.
Exchange Wire
NOVEMBER 24, 2022
Despite being around 100 years old, audio advertising is proving itself more relevant than ever. In the US, investments in audio advertising are surging, with podcast ad spending predicted to surpass USD$2bn (~£1.68bn) in 2023. Meanwhile, the UK reports 74% [.]. The post ̶Audio has become too big for advertisers to ignore”: Q&A with Tom Coare, OMD appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech Series
NOVEMBER 24, 2022
Impartner’s annual company summit held in October won gold in the Strategic Communications—Special Event category; the company was ranked by G2 as the No. 1 in the Mid-Market Partner Management category in its Fall 2022 Report for the second consecutive time. Impartner, the world’s most complete channel management platform and Partner Relationship Management (PRM) provider, announced it has been named a Gold Winner in the 2022 MarCom Awards in the Strategic Communications—Special
Advendio
NOVEMBER 24, 2022
One of the most important marketing movements in recent years has been the growing importance of sustainability. According to BusinessWire , over the last few years, 85% of consumers have become more eco-conscious in their purchase decisions. Furthermore, over 30% of global shoppers are willing to pay more for sustainability. As a result, many brands have made firm deadline commitments to sustainability practices throughout their businesses from products and services to how they advertise.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Rob Campbell
NOVEMBER 24, 2022
Recently I read the story behind Angostura’s strange bottle. For those of you who don’t know what Angostura is, it’s a bitters used in cocktails. For those of you who don’t know what is strange about their bottle, it’s this: Yep, that’s their normal product. A bottle, hidden inside f **g massive packing. The story – as told by Abraham Piper – is the business was taken over by the founder’s sons in 1870.
Martech Series
NOVEMBER 24, 2022
The crypto wallet address acts as a form of ID for better and convenient communication in the blockchain environment. Providing users with automatic invitations to an NFT Collection Lounge for more social opportunities among verified NFT owners. Life MMO announced on the 24th that it released the beta version of YOL globally, a crypto wallet address-based global web-communication platform.
Digiday
NOVEMBER 24, 2022
This story was first reported on, and published by, Digiday sibling WorkLife. In tech, job security isn’t the only benefit of work life threatening to become endangered. To hear the Cassandras tell it, compensation, culture, and perks are quickly headed for extinction as the once-rarefied air of Silicon Valley turns thick with fear. “Big Tech’s glory days are coming to a close,” declared Vox.
Martech Series
NOVEMBER 24, 2022
All-in-one verification provider holds a webinar for fintech companies in Germany to advise on enhancing pass rates and ensuring full compliance with BaFin’s KYC requirements. Sumsub, a global regtech company that helps businesses stay compliant and fight digital fraud, today announced a free webinar “BaFin-compliant video identification: how to avoid a conversion-killer” which will take place on November 29, 2022 at 11 AM CET.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Digiday
NOVEMBER 24, 2022
Black Friday is upon us! And though it seems every marketer is pulling out all the stops to get consumers to buy their stuff, there’s a good amount of uncertainty among the general population about how much they want to or plan to spend. Horizon Media’s WHY Group, which is charged with understanding consumer behavior at a deeper and more granular level, plans to issue a report identifying three differing psychological states of mind that consumers are in this holiday season.
Martech Series
NOVEMBER 24, 2022
Initiative to help smaller businesses improve user engagement and conversion rates at affordable costs. CleverTap, the modern, integrated retention cloud today announced the launch of CleverTap for Startups (C4S). Through this initiative, CleverTap will offer a full stack retention platform to all budding digital-native brands, in order to help them personalize and optimize all customer touchpoints, improving user engagement and conversion.
Monetize More
NOVEMBER 24, 2022
Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. People of all ages, generations, and genders are using their devices wherever they go, some for even for hours per day. These users get bombarded by messages, news events, and social media on a daily basis – all very distracting.
Martech Series
NOVEMBER 24, 2022
The next-level management API offers more fine-grained operations and empowers users at a macro level to perform complex business operations. Agility is pleased to announce the launch of its new content management API. The next-level management API offers more fine-grained operations and empowers users at a macro level to perform complex business operations.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
NOVEMBER 24, 2022
Most people in the UK will be touched by the cost of living crisis but, according to research by VCCP, Brits are still spending any spare money on treating themselves. This might mean something as small as sticking with your favourite brand of crisps instead of buying own label, or turning on the Christmas lights. The post VCCP study shows hard-up Brits still clinging on to those little luxuries first appeared on More About Advertising.
InMobi
NOVEMBER 24, 2022
We are entering a much-awaited season, where game watching meets holiday shopping. The world’s biggest soccer tournament and Double Day sales are happening at the same time this year, and it is huge. 5 billion people around the world are planning to tune into the games as they ring in their annual festive plans. And 28% of these fans are in the Asia Pacific (APAC) region (GWI Sports Q4 2021). ‘Tis the season to ask a question – How will your brand successfully eng
More About Advertising
NOVEMBER 24, 2022
Fondation Abbé Pierre helps homeless people in France and agency Fred & Farid, with director Arnaud Desplechin, has produced the timeliest of campaigns: ‘Leave the streets – rebuild your life’ at a time when the plight of the homeless should be even more on people’s minds. It’s five minutes but no shot is wasted. F&F.
Martech Series
NOVEMBER 24, 2022
Unilog, the leader in connected product content and commerce, is pleased to recognize ImpaqX as the premier certified developer of their eCommerce platform for Affiliated Distributor (AD) members. Unilog, the leader in connected product content and commerce, is pleased to recognize ImpaqX as the premier certified developer of their eCommerce platform for Affiliated Distributor (AD) members.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
NOVEMBER 24, 2022
Here’s another epic tear-jerker, hard on the heels of Fred & Farid. This time it’s Mrs Hayes, her family, loved ones and a kindly neighbour for Chevrolet, overcoming a past-its-best 1957 Chevy with a boot full of Christmas shopping. By McCann’s Commonwealth presumably, ostensibly selling Chevy’s rather more contemporary electric range.
Exchange Wire
NOVEMBER 24, 2022
Taptap Digital is an advertising technology company specialising in geospatial intelligence and analysis for programmatic media. Its proprietary full-stack platform, Sonata, arrives in Italy to offer advertisers and marketers new ways to plan, launch, and measure omnichannel campaigns that leverage [.]. The post Taptap Digital’s Location Intelligence Lands in Italy with a New Sales Director on the Ground appeared first on ExchangeWire.com.
VideoWeek
NOVEMBER 24, 2022
Salto, the joint streaming service launched by French broadcasters TF1, France Télévisions, and M6 just over two years ago, is facing a very uncertain future. Earlier this year, France Télévisions was set to pull out, in light of TF1 and M6’s planned merger, giving the combined company full control of Salto. Now however, with the merger having fallen through, TF1 and M6 have announced their intension to pull out of the project.
Exchange Wire
NOVEMBER 24, 2022
Taptap Digital è un’advertising tech company specializzata in intelligenza geospaziale e analisi per programmatic media. La sua piattaforma proprietaria full stack, Sonata, arriva in Italia per offrire agli inserzionisti nuovi modi per pianificare e misurare campagne omnichannel che utilizzano location [.]. The post La location intelligence di Taptap Digital sbarca in Italia con un nuovo Sales Director appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Buyer Advertising
NOVEMBER 24, 2022
Happy Thanksgiving from your friends at Buyer Advertising! We have so much to be grateful for this year. We are immensely thankful for our accomplished and exceedingly dedicated Buyer team. This time last year, our agency was fully remote like many offices were. COVID continued to surge, and the office was quiet. In 2022, our agency has transformed.
Exchange Wire
NOVEMBER 24, 2022
In today's ExchangeWire news digest: Meta adapts its VR headsets to appease Germany’s watchful FTO; a Russian court demands that Google reinstates its parliament's YouTube channel; and IAB Europe predicts spend on CTV will see a double digit increase in [.]. The post Germany’s FTO Continues to Scrutinise Meta’s VR; Russia Demands Google Reinstate Duma TV YouTube Channel appeared first on ExchangeWire.com.
Digiday
NOVEMBER 24, 2022
The current push for Iranian women’s rights started with Mahsa (Zhina) Amini, a 22-year-old Kurdish-Iranian woman who died while in the custody of Iran’s morality police for wearing her hijab improperly in September, according to reports. Since then, what started as a rumble in protesting her death has erupted, galvanizing Iranian women in what’s being called a women’s revolution.
Exchange Wire
NOVEMBER 24, 2022
In this week’s MadTech Sketch, Ciaran O’Kane cuts to the core of Apple’s ad opportunities, and looks at how the tech giant can best grow its offering. Apple is the bête noire of ad tech. Having spent the last three [.]. The post Breaking Down Apple’s (Potentially $30 Billion) Ad Ecosystem appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
NOVEMBER 24, 2022
Openbravo, the Spanish vendor of a unified commerce platform for agile and innovative commerce, has announced today that it is joining DL Software, a leading France-based group of vertical software providers which is on an ambitious path to internationalize its business footprint. Founded in 2003, DL Software comprises 23 companies organized into four Business Units (Retail, Real Estate, Health and Construction) and brings together more than 1,500 employees in 6 countries (France, Spain, Netherl
Expert insights. Personalized for you.
283 
Let's personalize your content