Martech
MAY 9, 2022
Thanks to technology we no longer have to worry which half of our ad budget is wasted. Now we can know how much of it is being stolen. Advertising fraud is a widely known, widely ignored and very expensive fact. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know! Take the 2022 MarTech Replacement Survey today!
Smart Insights
MAY 9, 2022
Marketing is crucial for businesses of all shapes and sizes, no matter your budget size. Read on to find out more about digital marketing for startups Interested in digital marketing for startups? So you recently started a business. Or maybe … The post Digital marketing for startups: best practices for new businesses appeared first on Smart Insights.
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Martech
MAY 9, 2022
“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. “But the way in which we engage has changed, and our ability to learn about people is changing as well.” Industry experts have been well aware of the digital-first environment for years now.
Ad Monsters
MAY 9, 2022
CTV is the media darling of the moment. According to eMarketer, 53% of video viewing on all devices is on CTVs. But like anything that becomes successful, there are a lot of bad actors that start to appear, trying to get a piece of the advertising pie. . Who you partner with for monetizing your video inventory across screens can mean the difference between success and failure for publishers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MAY 9, 2022
Cord cutting is gaining steam again, with 30% of US cable users saying it’s likely they will end their subscriptions in the next six months. That’s up from 26% last year and about the same as in 2020, according to a new poll from YouGov. Cable subscriptions down. Overall, there are about 30 million fewer cable subscribers in the US this year than in 2020 where there were slightly more 140 million.
TechCrunch Ads
MAY 9, 2022
Vladyslav Strykun. Contributor. Vladyslav Strykun is head of marketing at Headway , an edtech startup that provides bite-sized learning for fun and personal growth. Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Take advantage of results from the high winter season, also known as Q5.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MAY 9, 2022
Adam&eveDDB has landed the prestigious Deutsche Telekom account and is launching adam&eveBERLIN to lead the business out of the client’s largest market. Adam&eveBERLIN will be led by newly-appointed Chief Creative Officer, Jens Pfau, who joins from Jung Von Matt/Alster and will report to Richard Brim, Global CCO of adam&eveDDB. Joining him on the leadership team.
Basis
MAY 9, 2022
The following is adapted from Basis Technologies’ guide, Meeting the Moment with Advertising Automation. To get even more advertising automation-related insights and statistics, download the guide today. “Give consumers a thoughtful, tailored advertising experience and they will buy more, become more loyal, and share their positive engagement with others.
More About Advertising
MAY 9, 2022
VCCP’s latest campaign for Canon, “Never break your flow,” is all about demonstrating how easy it is to capture dynamic, moving content thanks to the Japanese brand’s new camera technology. As you might expect, there’s also a partnership with a photography influencer (Kai Wong) and a competition, as the camera brand does its best to. The post Canon and VCCP go big on ‘creative flow’ in new pan-Euro ad first appeared on More About Advertising.
Playwire
MAY 9, 2022
Key Points. Increasing website revenue is the goal of most publishers. There are plenty of ways to do it, but some work better for your preferences and audience than others. There is no magic bullet for boosting your ad revenue, but some surprisingly sharp increases can be found with these techniques.
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More About Advertising
MAY 9, 2022
All of a sudden the world’s looking more troubled for adland, despite its better than expected bounceback form the recession. A perfect storm of war in the Ukraine and its effect on energy and commodity prices, a grinding halt in China as it battles (clumsily even brutally) with Covid-19 and supply chain problems across the. The post S4Capital has to chart its course in a market changed by a perfect storm of global bad news first appeared on More About Advertising.
Kritter
MAY 9, 2022
In 2021, the world's leading top 40 FMCG companies alone collectively generated a revenue of […]. The post How FMCG Brands are Driving ROI Through Retail Media Ad Networks appeared first on Kritter.
illumin
MAY 9, 2022
Mother’s Day is a time to express gratitude to mother figures for all of their contributions, large and small. But how did consumers choose to celebrate one of the most important women in their lives? Our Most Viewed Video Ads list for Mother’s Day will help you understand what moms really wanted in 2022. […]. The post Most Viewed Video Ads: Mother’s Day 2022 appeared first on AcuityAds Inc.
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