Martech
APRIL 5, 2022
Diversity at all levels of a company is an indicator of success. A culture of diversity and inclusion is the cause of it. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. This has been documented in many, many, many studies.
AdPulp
APRIL 5, 2022
It’s 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. If you’re a developer, you can also create new “worlds” that attract visitors and investors ready to spend […].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
APRIL 5, 2022
It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. Join Shutterfly’s Head of Marketing Tech Ops Neta-Lee Katz and ActionIQ’s Director of Product Marketing George Phipps as they discuss how Shutterfly achieved real-time customer engagement in
Smarty Ads
APRIL 5, 2022
The rapid adoption of connected television viewing is one of the changes induced by the COVID pandemic. People have discovered that watching television and other media content across various devices, at any time and on the go, is more convenient. As a result, connected television commercials are now on the.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
APRIL 5, 2022
Integral Ad Science, the ad verification and optimization platform, has unveiled a series of new features to provide advertisers with increased visibility into campaign performance. A unified view. New Unified View reporting will allow clients to analyze data using custom filters built on their own campaign naming conventions, as well as by region, line of business and campaign type.
More About Advertising
APRIL 5, 2022
Accenture Interactive is becoming more like its biggest acquisition Droga5 with David Droga as global CEO and now Droga5 London CEO Bill Scott (below) succeeding former Karamarama boss Ben Bilboul as MD of UK and Ireland. Accenture says: “With Bilboul’s planned departure, Bill Scott, CEO of Droga5 UK will take on a broader role, assuming. The post Droga5 London boss Scott takes charge of Accenture Interactive first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
APRIL 5, 2022
Specialist M&A firm Ciesco reports a 17% volume increase in deal activity in the first quarter of 2022, with the digital agency sub-sector up 72% on 2021. The quarter includes a 48% January increase but a decrease in deal volume in March due to economic and political headwinds, notably rising inflation and the war in. The post Ciesco: M&A booms in early Q1 2022 but falls back in March first appeared on More About Advertising.
Digital Remedy
APRIL 5, 2022
There’s been a lot of buzz about the “demise” of linear TV over the last few years with some industry pundits predicting the death of traditional TV as we know it. First, it was driven by the cord-cutting phenomenon as streaming services burst onto the scene. More recently, the pandemic drove massive OTT/CTV adoption with subscriptions for Netflix and other streaming services hitting all-time highs.
More About Advertising
APRIL 5, 2022
Lumo, the all-electric London to Edinburgh train operator, has appointed Mother London after a competitive pitch, and together they have created a new campaign that introduces the concept of ‘flight shame’ as a way to get people to ditch planes for more sustainable modes of transport. The ad’s star, Jen, is so ashamed of her. The post Making ‘worthy’ funny: Mother for Lumo and Rosa Paris for Greenweez first appeared on More About Advertising.
IAB Tech Lab
APRIL 5, 2022
Effective marketing campaigns are built on data. That’s the plain and simple truth that moves the digital marketing industry forward today. However, the reality of the data landscape in which marketers operate is evolving quickly, and we’re witnessing a sea change in how people think about their data and the […].
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
APRIL 5, 2022
These days running an agency isn’t as straightforward as it used to be. New Commercial Arts, the agency formed by adam&eve founders James Murphy and David Golding received some stick in certain quarters for being “four white men” (Murphy and golding could hardly help this) when they recruited CCO Ian Heartfield (also white male) from.
Digital Remedy
APRIL 5, 2022
There’s been a lot of buzz about the “demise” of linear TV over the last few years with some industry pundits predicting the death of traditional TV as we know it. First, it was driven by the cord-cutting phenomenon as streaming services burst onto the scene. More recently, the pandemic drove massive OTT/CTV adoption with subscriptions for Netflix and other streaming services hitting all-time highs.
RevX
APRIL 5, 2022
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. As you seek out the best DSP for your business, consider the needs of your app first. What are you trying to accomplish? Do you want to reach a broad audience? Or do you need to define more specific targets to achieve the results you desire?
InMobi
APRIL 5, 2022
InMobi Commerce’s goal is to provide retailers and advertisers with all the tools they need to thrive in today’s retail media ecosystem. That includes talking with industry experts about emerging trends in retail media, tips on how brands and retailers can work together more successfully, and more. In this edition of “Take Five,” Sarah Hughes, Head of Marketing at InMobi Commerce, sat down with Lauren Blass , SVP of Client Engagement at VMLY&R Commerce , to discuss th
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Paleo AdTech
APRIL 5, 2022
Ben Barokas is the Co-Founder and CEO at Sourcepoint Technologies , which provides data privacy tools for digital marketers. He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011.
Martech
APRIL 5, 2022
Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. The responsibilities inherent in marketing attribution roles include: Understanding which channels generate the most leads, sales, and revenue.
Expert insights. Personalized for you.
112 
Let's personalize your content