Martech

SEPTEMBER 24, 2021

Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. Yet even the most meticulous brands more often than not find errors within their datasets. A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi

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More About Advertising

SEPTEMBER 24, 2021

Uncommon Creative Studio is one of those agencies that always tries to be different – creative with a capital ‘C’ – and, often, such agencies run out of gas. Clients can find them invigorating but exhausting. But, four years in, Uncommon is showing stamina as well as a turn of foot: still taking some clients. The post MAA Ad of the Week: Uncommon for B&Q first appeared on More About Advertising.

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Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk, showed some ways any marketing team can predictively leverage their data. And he also shared some head-scratching. “About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time

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AdPulp

SEPTEMBER 24, 2021

Nearly half of all Americans describe the news media as “very biased,” according to survey conducted in 2020 by Knight Foundation and Gallup. “That’s a bad thing for democracy,” says John Sands, director of learning and impact at the Knight Foundation. “When half of Americans have some sort of doubt about the veracity of the […]. The post Reuters Is The Source appeared first on Adpulp.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. An ABM strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company, and ABM tools automate many of the data and workflow processes that enable this approach.

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All About Advertising Law

SEPTEMBER 24, 2021

On September 22, 2021, FTC Chairperson Lina Khan published a memorandum to FTC staff urging the agency to unite behind her vision and priorities for the agency, and announcing that the elite vanguard leading Khan’s effort will be acting Bureau Directors Sam Levine and Holly Vedova, both of whom will become permanent directors of the Bureau of Consumer Protection and the Bureau of Competition, respectively.

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More About Advertising

SEPTEMBER 24, 2021

WPP has been fined a chunky $19m by America’s Securities and Exchange Commission (SEC) for failing to ensure some of its overseas subsidiaries met accounting regulations. The offences pre-date 2018 when the current WPP regime headed by CEO Mark Read took over. The SEC says WPP “implemented an aggressive business growth strategy” which failed to.

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EGC Group

SEPTEMBER 24, 2021

There has been a lot of coverage about third-party data being phased out over time, coinciding with first-party data becoming the method of choice for marketers to promote brands to potential customers. But were you aware of zero-party data? (Spoiler alert: Instead of the brand reaching out to the customer, the customer is reaching out to the brand.).

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More About Advertising

SEPTEMBER 24, 2021

The Advertising Standards Authority’s remit seems to be growing by the day, and now it is tackling the issue of greenwashing, with new guidance to “shine a greater regulatory spotlight” on ads that mislead consumers about companies’ environmental credentials. It’s a complex field where, the ASA says, there is “significant scope” for mistakes. Some advertisers.

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Martech

SEPTEMBER 24, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how do you know when your automated experience breaks down? I recently tried to set up an online account for an important utility at my new home.

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Advertising

More About Advertising

SEPTEMBER 24, 2021

HSBC, one of the world’s biggest banks, has a new “purpose,” you’ll be pleased to hear: opening up a world of opportunity. Thought bankers’ purpose was to make as much money as possible to buy a house in the country/yacht and, around where I live, yappy small dogs. Anyway, HSBC’s last purpose was ‘We are. The post HSBC and Purplebricks: poles apart in the persuasion game first appeared on More About Advertising.

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Martech

SEPTEMBER 24, 2021

Yesterday, Yahoo announced a new partnership with Shopify, linking the e-commerce platform’s SMB merchants with Yahoo’s premium environments, including Yahoo Finance, AOL and elsewhere. With the deprecation of third-party cookies, advertisers are looking to collaborate more closely with publishers and adtech partners for identity solutions that make their campaigns more addressable.

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