Seth Godin

APRIL 19, 2025

If you memorize the steps, you have a direct, simple and fast path to obtain the result. Until the world changes. Even the tiniest shift in the system will render your memorization useless. On the other hand, if you understand the concept, you’ll be able to produce the steps whenever you need them.

121

121

Single Grain

APRIL 19, 2025

In light of recent news, implementing new tariffs has sent ripples through the business world, making digital marketing budgets often among the first casualties. As companies grapple with increased costs and uncertain market conditions, understanding how these tariffs might impact your digital advertising strategy is crucial for maintaining a competitive advantage and marketing effectiveness.

Click Through Rate 52

Click Through Rate ROI CPC Conversion Rate 52

Single Grain

APRIL 19, 2025

Account-based marketing (ABM) combines efficiency, consistency, and creativity. However, it can be overwhelming to execute, given the demands of a multi-channel campaign and hyper-personalized content creation. While many marketers focus on campaign concepts and content, the operational backbone of ABMworkflows, integrations, and automationoften determines whether campaigns achieve their full potential or fall short of expectations.

ROI 52

ROI Marketing Communications Conversion Rate 52

Single Grain

APRIL 19, 2025

The e-commerce landscape is facing a seismic shift as the long-standing de minimis rule comes to an end for Chinese imports. This century-old trade provision has been the backbone of ultra-cheap direct-from-China shopping experiences, but its elimination is set to dramatically reshape not just how products are sold, but how they’re advertised.

Shipping 52

Shipping Click Through Rate Retail Conversion Rate 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing