AdExchanger

MAY 26, 2022

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…. The post Comic: Media Planning “Research” appeared first on AdExchanger.

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TechCrunch Ads

MAY 26, 2022

TikTok is extending its Marketing Partner Program to add new content marketing partners, the company told TechCrunch. The expansion will allow marketers to manage their TikTok accounts without leaving their third-party content marketing platforms. The short-form video app is partnering with Sprout Social, Hootsuite, Sprinklr, Emplifi, Dash Hudson, Khoros, Brandwatch and Later for the initial launch.

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Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.

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TechCrunch Ads

MAY 26, 2022

The U.K.’s competition watchdog has just announced another investigation into Google over potential antitrust abuses around adtech. This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Marketing Dive

MAY 26, 2022

A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.

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Martech

MAY 26, 2022

Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. About 38.5% of Hootsuite’s customers have planted a flag on TikTok, with the rest (around 63%) planning to launch TikTock content sometime this year, according to an internal Hootsuite study.

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Marketing Dive

MAY 26, 2022

Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl.

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Martech

MAY 26, 2022

It’s never a good sign for a company when the Federal Trade Commission gets snarky. So, it was bad news for Twitter on Wednesday when the FTC said : “Twitter to pay $150 million penalty for allegedly breaking its privacy promises – again.” The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC.

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Marketing Dive

MAY 26, 2022

Players can dodge obstacles by responding to chat commands, but will inevitably lose as the automaker tries to send a clear message.

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VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The CMA is specifically investigating whether Google’s dominance across the ad tech supply chain creates an unfair advantage, and whether Google has intentionally abused its position to reinforce its dominance.

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Advertisement

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Advertising

Marketing Dive

MAY 26, 2022

Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.

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AdExchanger

MAY 26, 2022

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Casale, president and CEO of Index Exchange. The programmatic market continues to boom as marketers shift more of their budgets to digital channels. eMarketer predicts 91% of US display ad spending will be. Continue reading » The post Programmatic Needs More Transparent Pricing appeared first on AdExchanger.

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Marketing Dive

MAY 26, 2022

The network is the latest example of how the doll line is extending its reach into buzzy digital media as brands vie for young fans.

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More About Advertising

MAY 26, 2022

Big brand campaigns were in short supply at D&AD’s virtual (really?) awards this year. One of the two Black Pencils went to Samsung’s iTest, which allows Apple loyalists to test out a Samsung Galaxy on their own iPhones – but for media rather than creativity. The other Black Pencil went to “The Lost Class,” which. The post Engine, Ogilvy, adam&eve win at D&AD, but where’s the joy?

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Marketing Dive

MAY 26, 2022

In an effort to break stereotypes about whisky drinkers, the distiller is working to change the Google algorithm to be more reflective of diversity.

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More About Advertising

MAY 26, 2022

Ireland seems more and more like a foreign country these days, sitting comfortably in the European Union, so opening an office there has become an appealing strategic move. BBH has gone ahead in Dublin with Tesco as its founding client — but clearly has high hopes for its chances of winning more business there. Dublin. The post BBH takes foothold in Europe with new office in Dublin first appeared on More About Advertising.

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Digiday

MAY 26, 2022

Bloomberg Media and iHeartMedia are releasing five podcast shows this year, part of a co-production and distribution podcast deal between the business publisher and audio giant to create over a dozen new original shows in the next three years. “We’ve been looking for a way to expand our audience and this was the perfect way to do that,” said Katie Boyce, Bloomberg’s executive editor for digital.

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More About Advertising

MAY 26, 2022

A new outdoor innovation by Engine Creative re-thinks the standard missing person poster and brings the traditionally static images to life, using AI to make the faces appear to move their eyes, smile and make facial expressions. A QR code is also incorporated into the digital OOH posters, allowing people to share its contents quickly. The post Engine’s billboards bring images of missing people to life first appeared on More About Advertising.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Digiday

MAY 26, 2022

Even the biggest and most lauded advertisers struggle with moving more marketing in-house. Coca-Cola is a case in point: two years into its own in-house plan, and it’s still very much a work in progress. Not that the business would see that as a bad thing. In many ways, the slow progress is intentional. There are too many nuances — from hidden costs to logistical hurdles to political flashpoints — marketers must be aware of if they’re serious about exerting more control over their advertising.

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More About Advertising

MAY 26, 2022

Cadbury is making the ads for its new Twirl Caramel hard to find, claiming it’s to #ControlTwirlHype. The ads are positioned in out-of-the-way places and carry the line, “So limited we’re asking you to keep it to yourself.” Created by VCCP, with media by Carat, some of them have been placed at sites in the. The post Control the Hype: Cadbury’s keeps the ads for its new Twirl Caramel ultra low key first appeared on More About Advertising.

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Digital Turbine

MAY 26, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. . The BRAG Blog gives you deeper insight into our findings.

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More About Advertising

MAY 26, 2022

Paul Hutchison, who has been Wavemaker’s UK CEO for the last four years – and been at the agency for 12 years – is moving to Australia to take up a new role outside WPP. Wavemaker, fresh from winning Amazon’s $500m Audible media business globally, has promoted Kelly Parker to UK CEO, up from chief. The post Wavemaker promotes Parker and Lee to its top UK posts first appeared on More About Advertising.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Basis

MAY 26, 2022

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don’t have to. Here’s what to read from the week of 5/19/22 – 5/26/22 to stay ahead of the curve: Digital Advertising Regulation in 2022: What Marketers Need to Know [:04]. Several new digital advertising regulations have popped up around the globe in the past few months.

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More About Advertising

MAY 26, 2022

Paramount is launching its streaming service Paramount+ in the UK and has picked New Commercial Arts to handle the launch. NCA beat Who Wot Why, VCCP and The Brooklyn Brothers inj a pitch handled by AAR. Paramount+ launches in the UK and Ireland on June 22. Paramount CMO Anna Priest says: “NCA has a track. The post Now New Commercial Arts wins Paramount+ launch first appeared on More About Advertising.

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Agility Ads

MAY 26, 2022

Mobile advertising is the most effective form of advertising on the internet. Mobile response rate is 2.72 percent on average , with the highest rates being over 11%. Here’s your chance to learn more about mobile advertising and how the Agility platform can help you reach your marketing goals. What Is Mobile Advertising? Mobile advertising is any form of advertising specifically designed to appear on a mobile device.

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MNTN

MAY 26, 2022

It’s that special time of year when the stages are set and the red carpet is rolled out–not for an awards show but the annual TV upfronts. For the first time since the pandemic, media companies and advertisers were back face-to-face in what was once the buying event of the season. As the TV landscape has changed, however, so too have the upfronts. What was once a pivotal event to inform advertisers of the fall TV slate, this year’s upfronts saw a shift in focus to a reach story as the core playe

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Martech

MAY 26, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers. We also held a Zoom meeting to discuss the Navigator with members of the agile marketing community. The Navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles.

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VideoWeek

MAY 26, 2022

The history of advertising is littered with ads banned for sexual or violent content, but one of the highest-profile adverts recently prohibited by the Advertising Standards Authority (ASA) features an otter singing a song about saving the planet. This is not down to any anti-twee regulation but a clampdown on “greenwashing”, the practice of overstating environmental claims that might mislead consumers seeking sustainable goods or services.

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Digiday

MAY 26, 2022

Targeted advertising may be the dominant digital approach, but it’s still a burgeoning aspect of the broadening TV ad market. But that’s changing, albeit slowly though not as slowly anymore. Case in point: The Walt Disney Company is bolstering its advertising division’s data-related ranks as audience-based advertising — loosely referred to otherwise as “targeted,” “data-driven,” “addressable” and “advanced” advertising — becomes a bigger part of its advertising business.

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Single Grain

MAY 26, 2022

PPC (pay per click) advertising is still one of the most effective ways for any company to get seen online, regardless of whether you’re appealing to consumers or businesses. Whether through Google or LinkedIn ads, B2B PPC is an excellent strategy to attract attention to your business, generate conversions and drive brand growth. The problem most companies have isn’t deciding whether to invest in PPC, but knowing how to leverage this solution effectively.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.