Martech

MARCH 4, 2022

There is no sale without a customer. So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading a

CPA 106

CPA Retargeting CPL CPC 106

EGC Group

MARCH 4, 2022

As the conflict between the Ukraine and Russia escalates, a development took place earlier this week that went beyond any espionage thriller. The Ukraine found unlikely allies in the form of social media platforms: Twitter, YouTube, and Facebook—and its parent company: Meta.

Media 52

Media 52

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Machine Learning 94

Machine Learning GDPR Search Advertising MarTech 94

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Successfully promoting and expanding a business using digital methods requires specific and advanced experience and skills.

Agency 52

Agency SEO Marketing ROI 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

MARCH 4, 2022

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The first two predictive products launched by datafuelX, precisionX and outcomeX, are aimed at helping media companies, agencies and brands increase the efficiency of ad spend and improve reach and targeting capabilities in linear and addressable TV environments.

Audience 91

Audience Ad Audience Communications MarTech 91

Single Grain

MARCH 4, 2022

NFTs are a relatively new market within the crypto industry, and there’s a reason for the hype. Bored Apes, Crypto Kitties, and Crypto Punks are scratching the surface of what the NFT industry has to offer. So, you’re excited to buy your first NFT but, being a newbie, you know that before diving in you need to do some research. But where to start? This list of NFT research tools will help you find the information you need for a pleasant, informed and profitable NFT journey.

Education 10

Education Marketing Agency 10

Martech

MARCH 4, 2022

GumGum, a contextual-first digital advertising platform, has launched The Mindset Matrix, a framework for delivering targeted ad campaigns, across current and future channels, without the use of cookies or personal data. “The truth is we don’t need to know who you are in order to deliver relevant and effective advertising,” said GumGum CEO Phil Schraeder in a release.

Advertising 88

Advertising Cookies Audience MarTech 88

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Throughout this process, digital technologies become infused throughout the brand’s core strategy, allowing marketing, sales, product, customer service, operations and finance teams to work together more effectively and provide more engaging products, services, and customer experiences.

Marketing 103

Marketing ROI Audience GDPR 103