Adweek

MAY 4, 2025

A new wave of indie agencies, founded by seasoned industry veterans, is reshaping the advertising landscape with fresh approaches to creativity, speed, and brand strategy.

Agency 306

Agency Advertising 306

Digiday

MAY 4, 2025

Theres a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google. None of this is new, of course marketers have spent years toggling between frustration and resignation over how tightly Google grips their ad dollars. But now, with the company freshly found guilty of illegally monopolizing not just how people find information online but how that information gets monetized, those long-simmering feelings ar

Marketing 95

Marketing Media Advertising 95

Single Grain

MAY 4, 2025

Search is changing. When 58.5% of Google searches in the US end without a single click, it’s time to rethink your digital marketing strategy. This isn’t just a minor trendit’s a fundamental shift in how users interact with search engines, and it’s only accelerating. For marketing professionals, this zero-click revolution presents an existential challenge: How do you maintain visibility when users get answers without ever visiting your website?

SEO 52

SEO Impressions Conversion Mobile Search 52

Digiday

MAY 4, 2025

Creators are flocking to LinkedIn and brands’ dollars are right behind them. As LinkedIn positions itself more firmly as a home for creators, influencer marketers who operate within the platforms ecosystem say that their business is booming. B2B influencer marketing agency Creator Match, which launched in early 2024, has made 80 percent of its lifetime revenue in the past few months, paying out over $1 million to LinkedIn creators during that period, per CEO AJ Eckstein.

Agency 91

Agency Media Marketing 91

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Single Grain

MAY 4, 2025

70% of marketers now have active account-based marketing programs in place, marking ABM’s transformation from a niche tactic to a mainstream B2B strategy. This shift isn’t surprising when you consider the potential impact: companies implementing ABM have seen up to a 208% increase in marketing-generated revenue from targeted accounts. Whether you’re just getting started with account-based marketing or looking to optimize your existing program, this comprehensive ABM guide will

Marketing 52

Marketing ROI Conversion Rate Conversion 52

Digiday

MAY 4, 2025

AI agents are no longer just experimental tools theyre rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI , the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.

Advertising 70

Advertising Marketing Media 70

Digiday

MAY 4, 2025

More advertisers and their media agencies are considering DV360, Googles demand-side platform (DSP), for their connected TV (CTV) campaigns. Its another sign that competition between the big DSP providers a triumvirate including The Trade Desk, Amazon and Google continues to heat up. And it comes despite Google’s recent challenges in court to its expanded power and influence over the marketing and media landscape.

Demand Side Platform 73

Demand Side Platform Media Agency Advertising 73

Seth Godin

MAY 4, 2025

One is far more important than the other. Sorting puts our options into two piles. One pile is the don’t-like, not-good-enough or wrong stack. These are the flavors we don’t enjoy, the paths that are dead ends and the people we simply don’t want to hang out with. The other pile meets spec. The other pile is good enough. Choosing among the good pile makes a small difference, but getting the piles right is the hard part.

91

91

Digiday

MAY 4, 2025

With an ongoing global trade war and stricter border enforcement, the travel and tourism industry in the U.S. is starting to see a dip in visitors. During the month of March, international visits to the U.S. declined 14% year over year, according to the U.S. Travel Association , which also found, if the decline is maintained throughout the year, the U.S. will see a $21 billion loss in travel-related exports.

Marketing 62

Marketing Audience Agency Media 62

Digiday

MAY 4, 2025

Media agency network GroupM was once the markets apex predator and the engine room of industry giant WPP. The London-headquartered holding company still looks to its media business to power a long-term return to commercial growth following years of drift. But in the words of WPP boss Mark Read, the media network is going through “a tough time and sits at the mercy of the markets.

Media 55

Media Agency Marketing 55

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