Adweek
OCTOBER 13, 2022
Sneakers, snacks, beverages and even office equipment have been mainstays of sports marketing for years. But now, Major League Baseball has cracked a new one: cannabis products. MLB scored an alliance with CBD maker Charlotte's Web this week. The deal marks first partnership between one of the Big Four pro sports leagues and a cannabis.
AdExchanger
OCTOBER 13, 2022
Netflix has ads starting in November. The Netflix Basic With Ads plan is launching in 12 countries on November 3, including the UK, Italy and Korea, and will cost viewers $6.99 a month. Netflix was originally planning an ad tier for 2023, but the streaming wars are moving full steam ahead. The post Netflix Confirms Ad-Supported Tier For November appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
OCTOBER 13, 2022
Marvel Studios' Black Panther is a particularly important franchise for many Black audiences. Beyond being one of the brand's most successful theatrical debuts in history, it still exists as one of the better examples of inclusive entertainment, from its mostly Black cast to its diverse, Oscar-winning crew.
AdExchanger
OCTOBER 13, 2022
Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is. Continue reading » The post MADTech Time Machine: What The Future Looks Like Without Third-Party Cookies appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 13, 2022
Halloween Ends. or does it? Universal Pictures backed the final installment of its 40-years-and-running Halloween franchise by teaming up with Meta's Creative Shop, Instagram and Messenger on a chat experience that lets people create their own custom Halloween Reels.
AdExchanger
OCTOBER 13, 2022
Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy or violating a privacy policy. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday. “But the fallacy is the idea that [first-party data] needs to be used for one-to-one marketing.”.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
OCTOBER 13, 2022
It is official! In Q3/2002 Upland.me, Inc. has delivered 3rd party developer tools, car racing (Alpha), and metaventures (player-owned and operated shops). It is official! In Q3/2002 Upland.me, Inc. (Upland) has delivered 3rd party developer tools, car racing (Alpha), and metaventures (player-owned and operated shops), expanding its leading market position in the metaverse space.
Adweek
OCTOBER 13, 2022
TikTok is letting brands only pay if people actually watch their ads. The buzzy platform is launching Focused View Thursday, where brands only pay for ads when users voluntarily watch them for at least six seconds or interact with the ad during its first six seconds--whichever occurs first. The announcement is part of a slew.
AdExchanger
OCTOBER 13, 2022
Unilever is three months into a major structural reorganization and still early in a years-long plan to reshape its company around new marketing and distribution channels. It’s Aaron Sobol’s job to help lead that charge on the media front. Sobol is Unilever’s head of media investment and partnerships. He joined the CPG giant last year. Continue reading » The post Unilever’s Plan For Embracing Data-Driven Innovation appeared first on AdExchanger.
Adweek
OCTOBER 13, 2022
The battle over body wash is getting messier, and it continues to be fun to watch. For its latest installment of the popular "Men Have Skin Too" campaign, Old Spice and Wieden+Kennedy Portland tapped actor, producer, philanthropist and entrepreneur La La Anthony as the latest foil to Deon Cole's embattled husband who can't keep his.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
OCTOBER 13, 2022
Sponsored post byNick MangiapaneChief Marketing Officer and Head of PartnershipsCommerce SignalsSPONSORED BY:It’s no secret the holiday season is a key sales period for retail, travel and many other industries. This season can make or break a business, large or small. But with high inflation and fears of consumers pulling back, there are a lot of. Continue reading » The post Black Friday Will Be Quite Rosy: Holiday Spending Forecast From Consumer Spend Data appeared first on AdExchanger.
Adweek
OCTOBER 13, 2022
Volkswagen (VW) Group finds itself in a competitive market in the automotive after-sales sector which includes servicing and parts. It's a lucrative part of the business, so it decided to poach from competing garages using some inspiration from Greek mythology. The company worked with its creative agency DDB Paris to take a new, more subtle.
Marketing Dive
OCTOBER 13, 2022
Platforms are increasingly placing bets on social commerce, but marketers first need a trusted connection with Gen Z to earn their dollars.
Adweek
OCTOBER 13, 2022
Kevin O'Brien Allen, now just shy of his 40th birthday, is serving a life sentence for selling $20 worth of cannabis to a police informant. His 2014 conviction, for which he's currently held in the Louisiana State Penitentiary at Angola, has become a cause c?l?bre for criminal justice reform advocates. Allen's case and the measure.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 13, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: It’s Prog IO Time! appeared first on AdExchanger.
Adweek
OCTOBER 13, 2022
The U.S. Navy has been using its "Forged by the Sea" campaign since in 2017 to pitch Gen Zers on the benefits of service. With recruitment down due to Covid-19 and a strong job market, the latest effort from agency-of-record VMLY&R aims to change the minds of 17-to-24-year-olds who never thought they'd enlist. Launching on.
AdExchanger
OCTOBER 13, 2022
Because of signal loss, brands don’t have many great options to measure the impact of their digital marketing. But incrementality measurement, although often a lengthy and time-consuming process, can be transformative, especially when companies first try it. Just look at leather handbag brand Hammitt, which was able to cut its spend by 30% – and. Continue reading » The post The Big Story: Incrementality Measurement Makeover appeared first on AdExchanger.
Adweek
OCTOBER 13, 2022
Just like any relationship, the agency relationship takes time and work to be successful. It requires open and honest communication, accountability and true partnership on both the client side and agency side. That said, there are times when the agency-client relationship is like trying to force a square peg into a round hole--it simply isn't.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
OCTOBER 13, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marvelous Marketing Disney and Target are a bellwether case study for how deeply interwoven major enterprise marketing partnerships. Continue reading » The post What’s The CPA On The MCU?; Kroger And Albertsons Merger Rumors appeared first on AdExchanger.
Adweek
OCTOBER 13, 2022
Sridhar Ramaswamy has launched a search engine for the blockchain, separate from the ad-free search engine Neeva, to offer clean data to large crypto firms. The search software nxyz officially went live Wednesday, according to CNBC. Top line Built on the same principles as Neeva, a team of engineers created nxyz, which collects real-time data.
Martech Series
OCTOBER 13, 2022
Sentiero Ventures, a Dallas-based venture capital fund focused on AI-enabled software, has led a $1.5M investment round with a $300,000 investment in Notably, an all-in-one research platform that helps teams collect, analyze, and share qualitative research. Sentiero Ventures, a Dallas-based venture capital fund focused on AI-enabled software, has led a $1.5M investment round with a $300,000 investment in Notably, an all-in-one research platform that helps teams collect, analyze, and share qualit
Adweek
OCTOBER 13, 2022
Snap Inc. is marking World Restart a Heart Day Oct. 16 by teaming up with social technology company GoSpooky and The International Federation of the Red Cross and Red Crescent Societies on a new augmented reality lens to raise awareness and teach Snapchatters cardiopulmonary resuscitation. The educational AR experience lets users learn about CPR and.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
MNTN
OCTOBER 13, 2022
We hate to say we told you so, but we knew it was coming: the TV bundle is back , but not in the way you once thought (and wrinkled your nose—cable bundles, we’re looking at you). Unlike cable TV bundles, which often left consumers forced to subscribe to channels they would never watch, streaming service bundles adopt a more personalized approach, where viewers can subscribe to the services they want—and is something that publishers and networks are considering.
Adweek
OCTOBER 13, 2022
Almost from the day that Robert, Edward and James Johnson began making first aid kits for work gangs laying railroad track in the late 1800s, Johnson & Johnson has been virtually synonymous with personal care products. Over the ensuing decades, J&J has also grown into the country's largest pharmaceutical company and is today among the.
IAB Tech Lab
OCTOBER 13, 2022
This whitepaper is a summary of the IAB Tech Lab’s event on September 22nd, 2022, the second session in a series on the topic of Privacy Enhancing Technologies (PETs). A recording of this event can be watched back here, and registration for the third event, 8 Dec, 2022 can be […].
Adweek
OCTOBER 13, 2022
As a brand marketer, you are always looking to connect with as many audiences as possible, but have you ever felt like you're missing touch with what the new generations want? Maybe you thought you could prove you were in on the joke by throwing in a, "how do you do fellow kids?" Only to.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
OCTOBER 13, 2022
In times of economic uncertainty, marketers have a rare opportunity to take market share and gain a competitive advantage. In fact, studies show that sales of companies that were aggressive recession advertisers rose dramatically over those that cut ad spending. In [.]. The post Recession-Proof Marketing – Q&A with Matt White, Quantcast appeared first on ExchangeWire.com.
Adweek
OCTOBER 13, 2022
The identities that make up a community, like Latinx, are nuanced. But that's a truth that marketers, trained to think in targetable cohorts, haven't always adhered to.
Martech
OCTOBER 13, 2022
Marketers and data analysts see the world in very different ways. Because they are often working together on the same project, this can cause a lot of problems. However, the increasingly complex nature of marketing and the growing need for data-driven insights mean they must find places to work together. “Because they come from different worlds, there can be some head-butting and some frustration,” said Steve Petersen, marketing technology manager for subscription management platform Zuora, at T
Adweek
OCTOBER 13, 2022
Editor's note: This column is part of a series with Snap on augmented reality. Below, David Roter, vp, global solutions, cites new research that indicates AR's potential outside the realm of commerce, specially for entertainment experiences. When it comes to the latest trends, it's no secret that younger generations are often ahead of the game--and.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
296 
Let's personalize your content