Adweek
JULY 12, 2022
Like an owl hunting at night for its prey, Hootsuite is looking to pounce on an often forgotten category: social media management for businesses. To take the next step on its marketing journey, Hootsuite has rebranded with a refreshed logo and created a 30-second spot to reveal the update. "We have 200 million businesses using.
AdExchanger
JULY 12, 2022
If addressable ad IDs are the new keys to the kingdom, then you’ll find The Trade Desk at Epcot this summer. Which is to say, Disney and The Trade Desk announced an identity integration on Tuesday that will allow advertisers to activate against Disney’s first-party data programmatically via its clean room data product using Unified. Continue reading » The post Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability appeared first on AdExchanger.
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Adweek
JULY 12, 2022
The Television Academy has announced the full list of 2022 Emmy nominees. A number of industry favorites have snagged nominations in the category for Outstanding Commercial, including Change the Ref's "The Lost Class" and the cinematic "Detectives" for Apple iPhone 13 Pro. The nominations arrives weeks after the 2022 Cannes Lions festival, where "Detectives" and.
Marketing Dive
JULY 12, 2022
Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 12, 2022
American Express continues to go all in on helping small businesses thrive in times of economic uncertainty. This time around, the financial services juggernaut is using geotagging technology to guide shoppers to the small businesses that need some summer lovin' to stay afloat. "Let's Go Shop Small" is the latest iteration of its long-running Shop.
VideoWeek
JULY 12, 2022
Anyone strolling through Cannes this year may have noticed a billboard for Ad Net Zero – not a movie poster left over from the Film Festival (although ‘All For None’ would make a great Suicide Squad tagline) but a statement of intent by the festival to place sustainability at the top of the agenda. It was during the Cannes Lions that Ad Net Zero announced its international roll-out, extending its reach to US and EU markets.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 12, 2022
Most marketing fails, and often before it even starts. Marketing is pivotal to the success of every business. If your marketing fails, the business will follow suit. Ensuring the success of your marketing must be the absolute highest priority of any business. Far too often, however, it’s disregarded and completely overlooked. When marketing fails. Given that marketing organizations have notoriously limited resources, both restrictive budgets and small teams, there is no room for failure.
Adweek
JULY 12, 2022
[Sensitive content: This article mentions suicide. If you're struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] Gymshark's decision to open up a barbershop in London may seem like an unlikely business venture. However, it's part of a plan from the sportswear brand to encourage men to look.
AdExchanger
JULY 12, 2022
Digital media is undergoing rapid evolution. However, from CTV adoption to industry protocols around user privacy, growth and innovation tend to focus first on advertiser challenges, writes Andrew Smith, SVP of publisher products at DoubleVerify. Publishers need a seat at the table, too, he said, rather than being forced to make do with limited resources and bridge gaps in tech stacks.
Adweek
JULY 12, 2022
Major civil rights setbacks, climate catastrophe, planet-wide poverty, mass extinction--these are just a few of the challenges we face when it comes to imagining a hopeful future. Yet, the only way to build a better world is to first imagine one. Understanding the apprehension that many share for the future, the Smithsonian's Arts and Industries.
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AdExchanger
JULY 12, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Death By A Thousand Subscriptions News subscriptions. OK. Entertainment subscriptions, sure. Gaming subscriptions … I can see it. But subscriptions have now taken over the economy. This year, Sweetgreen and Taco Bell started testing subscription offers, and Alaska Airlines also began testing a subscription.
Adweek
JULY 12, 2022
TikTok introduced a new brand safety and suitability solution Tuesday, the TikTok Inventory Filter, available in 25 countries and more than 15 languages and aimed at giving advertisers more control over the content that appears next to their in-feed ads on the application's For You page. Jon Schmucler, the video creation platform's global head of.
AdExchanger
JULY 12, 2022
El Pollo Loco began as a small restaurant chain in the 1970s, first in Mexico and later in Southern California. The brand only started leaning into digital ad channels in 2019, and today, it spends half its media budget on digital – a huge portion of which is reserved for TikTok. Last month, El Pollo Loco launched its latest campaign, "Abuela Approved" – its first TikTok-only campaign.
Adweek
JULY 12, 2022
Netflix's blockbuster hit Stranger Things has been a brandstravaganza since its launch, embedding iconic breakfast foods, salty snacks, '80s technology and throwback retailers and fast food chains into its supernatural storylines. Cannabis has not been part of that product placement parade--until now. Purple Palm Tree Delight, a weed strain credited with calming a few key.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 12, 2022
As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? With so many moving pieces, it can be difficult to get your CX down to a simple definition. . What is customer experience. CX is about the relationship between a business and its customers.
Adweek
JULY 12, 2022
Could a robot do your job? If you asked any creative this question, the answer would most likely be a firm "no." But a new experiment in artificial intelligence (AI) art direction has delivered some striking and thought-provoking results that might make some think twice. The "Ad Intelligence" project has reimagined ads for 10 iconic.
Martech Series
JULY 12, 2022
Validation program optimizes Immuta’s Snowflake integrations with emphasis on functional and performance best practices. Immuta, the leader in data access and data security, announced that it has been approved by Snowflake, the Data Cloud company, as a Snowflake Ready Technology Validation Partner, the first in Snowflake’s “Data Security” partner category.
Adweek
JULY 12, 2022
The pandemic was tough on the theatre industry. When theaters reopened in September 2021, trade association the Broadway League turned to augmented reality to capture theatre-goers' imagination.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JULY 12, 2022
A podcast interview withChris CunninghamFounding PartnerChris Cunningham spent most of his career in ad tech, including stints at ironSource and Unacast. He founded the mobile social ad company appssavvy back in the day (as in, the year before the first iPhone had even come out). But he doesn’t invest in ad tech. When he and. Continue reading » The post Dirty, Dull And Dangerous, With C2 Ventures Founding Partner Chris Cunningham appeared first on AdExchanger.
Adweek
JULY 12, 2022
Twitter and the Women's National Basketball Association removed the mystery from the #MoreThanIncredible tweets with calls to action in multiple languages that surfaced on the platform leading up to WNBA All-Star Weekend this past weekend. The social network and the league teamed up on the #MoreThanIncredible campaign to showcase how the WNBA and its fans.
Martech Series
JULY 12, 2022
The annual event connecting, empowering, and promoting women of color in the knowledge economy will feature 20 top-tier speakers including, Lisa Nichols , Simran Kaur and Ellie Diop. The tens of thousands of expected registrants worldwide will come together on Wednesday, July 27 to gain new skills and expertise that will equip them to launch a new knowledge business, or scale an existing one to incredible new heights.
Adweek
JULY 12, 2022
Twitter Gaming analyzed gaming-related chatter on its platform during the first half of 2022 and found that approximately 1.5 billion tweets about gaming were sent from Jan. 1 through June 30, up 36% year-over-year. Twitter Gaming said Genshin Impact was the most-tweeted-about game globally during the period, followed by Wordle. The top 10 most-tweeted-about games.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
JULY 12, 2022
Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.
Adweek
JULY 12, 2022
Spotify said Tuesday that it is acquiring Wordle-inspired music game Heardle to make music discoverability more interactive for users on the platform. The streaming platform said in a statement that the game's rules will remain the same: Players have six tries to guess a song, and a few more seconds of the song are revealed.
Martech Series
JULY 12, 2022
Emyode has earned the Modernization of Web Applications to Microsoft Azure advanced specialization, a validation of a solution partner’s deep knowledge, extensive experience and proven expertise in migrating and modernizing production web application workloads and managing app services in Azure. The Modernization of Web Applications to Microsoft Azure Advanced Specialization allows its partners to further differentiate their companies by demonstrating their expertise and proven success in migrat
Adweek
JULY 12, 2022
Rebecca Hahn is leaving Bird for the bird application, joining Twitter as global vice president of communications. Hahn boasts more than two decades of integrated communications and marketing experience, most recently serving as chief communications officer at e-mobility company Bird, where, as one of its early employees, she built its brand and marketing, community and.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JULY 12, 2022
Leader in “Marketing Account Intelligence” ranking reinforces consistent success among enterprise marketers activating ABM strategies that drive higher account engagement and accelerate every stage of the sales cycle. Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announced that it received top recognition across multiple categories in the G2 Summer 2022 Grid.
Adweek
JULY 12, 2022
The Emmys are back, and the nominees are likely streaming on a platform near you. The 74th Emmy Awards nominations were unveiled Tuesday morning, and streamers once again dominated. With declining linear ratings and increasing OTT investment from media companies, the trend makes sense. After all, streaming is increasingly drawing viewers in record-breaking droves.
Martech Series
JULY 12, 2022
SOC 2 attestation is critical for real-time data engineering, as customers often move sensitive user data protected by various regulatory compliance schemes. Decodable, the real-time data engineering company, announced today that it recently completed its System and Organization Controls (SOC) 2® Type I examination in accordance with American Institute of Certified Public Accountants (AICPA) standards for SOC for Service Organizations.
Adweek
JULY 12, 2022
With anxiety about debt amid rising interest rates, record-high inflation and general economic uncertainty, LendingTree is trying to calm consumers with levity as it touts the new look and tools of its online marketplace. The tense investment and borrowing environment serves as the backdrop for LendingTree's decision to tap into the spirit of its late.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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