Martech

NOVEMBER 22, 2021

“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. He added, “There are some disconnects that are preventing us from getting to that state of Nirvana where we’ve got lots of people coming into the hopper, they’re c

Conversion 134

Conversion MarTech Marketing 134

All About Advertising Law

NOVEMBER 22, 2021

A hallmark of Chair Lina Khan’s tenure thus far at the FTC has been her effort to stoke fear to try to deter conduct that she does not like. The FTC’s recent Penalty Offense Notices and the Enforcement Statement on Negative Option Marketing provide examples. Last week, during the Commission’s open meeting on November 18 the Commission engaged in more sabre rattling by issuing a “ Commission Statement Regarding Criminal Referral and Partnership Process.

Non-Profit 59

Non-Profit Affiliates Marketing 59

Martech

NOVEMBER 22, 2021

Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. In this post, you’ll get the lowdown on email signatures and what you stand to gain by including this highly underestimated but powerful solution in your marketing mix.

Banner 129

Banner Communications Impressions Marketing 129

More About Advertising

NOVEMBER 22, 2021

Bartle Bogle Hegarty has been running an Unsigned showcase every year since 2018, giving new and diverse talent a chance to get some exposure to people in the industry. This year, it’s got together with some of London’s best agencies — Wieden+Kennedy, Lucky Generals, Mother, New Commercial Arts and Leo Burnett — to form a. The post BBH, W+K, Mother, Lucky Generals, NCA and Leo Burnett form the Unsigned Union first appeared on More About Advertising.

Agency 59

Agency Advertising 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

NOVEMBER 22, 2021

“Lucchese got its start by making boots for the U.S. Cavalry based out of San Antonio,” said David Berger, Lucchese’s Head of Marketing. “We’re a premier Western lifestyle brand and we still follow the same handcrafted principles we had in 1883. Our customers love that we’ve upheld the quality and reputation that has existed for almost 140 years.”.

Conversion Rate 113

Conversion Rate Conversion Retail eCommerce 113

More About Advertising

NOVEMBER 22, 2021

Chipotle Mexican Grill was the big winner at Cannes a decade ago with ‘Back to the Start,’ an epic plugging its farming connections and now it’s back with another, this time with Kacey Musgraves doing the singing, in place of the irreplaceable Willie Nelson, with another Coldplay tune (his was ‘the Scientist.’) By Observatory.

Advertising 59

Advertising Agency 59

More About Advertising

NOVEMBER 22, 2021

A combination of Mars, one of the world’s more capable marketers, and AMV BBDO, recently anointed agency of the year in Campaign’s Big Awards, should produce something, well, good. Tasked with making Mars’ Celebrations a year-round rather than Christmas speciality the two are betting on ‘Bring the Whoop Whoop,’ featuring identical twins.

Agency 59

Agency Advertising Marketing 59

Martech

NOVEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and is marketing automation reverting to an email tool? Sara McNamara, Marketing Operations Solutions Architect with Slack and a well-known voice in the MOPs space has been making some very timely observations about change

Marketing 101

Marketing MarTech 101

More About Advertising

NOVEMBER 22, 2021

Best Ad Campaigns of 2021 It’s no secret that 2021 has been an unusual year. From a global pandemic to a supply chain shortage to the “Great Resignation,” brands had to think way outside the box to grab our attention amidst so much chaos. Fortunately, several brands not only rose to the challenge but totally. The post Alan Kittle of Summer Friday: the best ad campaigns of 2021 first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

InMobi

NOVEMBER 22, 2021

This article first appeared on The Drum From appointment-based viewership to on-demand content consumption, over-the-top (OTT) marketing has made major strides in the way consumers consume content worldwide. With the complete shutdowns of movie theaters and dining choices, consumers increasingly chose at-home entertainment to watch content on OTT apps in the last year.

Entertainment 52

Entertainment Media Marketing 52

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

RevX

NOVEMBER 22, 2021

Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile apps to plan their trips, app retargeting becomes ever more relevant for affected mobile businesses. Programmatic retargeting allows you to target users who have or had already downloaded your app and could be interested in booking future trips or looking at travel content.

Retargeting 52

Retargeting CPM Conversion Audience 52

Martech

NOVEMBER 22, 2021

The changes in the digital ecosystem over the past few years have many brands scrambled. Privacy regulations, coupled with the approaching disappearance of third-party cookies, leave businesses with fewer alternatives for customer data collection. “You’ve known this change is coming, yet delivering results was required to truly connect and collect all of your data on your customers with privacy controls and governance at the center,” said Dustin Raney, Director of Identity Innovation at Acxiom,

Cookies 103

Cookies MarTech Ad Tech Marketing 103