Martech
OCTOBER 29, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we’re talking about Facebook yet again. Or rather, we’re all going to be talking about Meta.
InMobi
OCTOBER 29, 2021
What do consumers across the U.S. have to say about privacy, mobile advertising and data collection? Issues around how personal data is used and by whom have been making headlines for years now, but how are Americans actually thinking about the issue? That’s what we wanted to find out. In September, we polled over 1,800 adults across the U.S. through InMobi Pulse , InMobi’s mobile market research solution, asking them how they feel about advertising and data collection.
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Lemonads
OCTOBER 29, 2021
For the last decade, consumers, publishers, media buyers, and many other affiliate stakeholders have been clamoring for more transparency on the supply side of the ecosystem. This is because a more transparent affiliate ecosystem makes it harder for deceitful actors to sell counterfeit traffic and perform other types of fraud. This, in turn, has a positive impact on all other areas of the affiliate industry, which translates to sustained growth.
InMobi
OCTOBER 29, 2021
Even though many marketers are still working to master their approach to e-commerce, another shopping channel is quickly emerging. Live commerce burst into the scene in 2016 with Alibaba’s TaoTao Live, and McKinsey estimates live commerce in China will drive $423 billion in sales by 2022. Live commerce, also called livestream shopping or livestream e-commerce, is gaining attention from major retailers, brands and social platforms as they continually explore new channels for engaging with c
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Aronson Ads
OCTOBER 29, 2021
What is Social Media Management (SMM)? While there are varying definitions, our team uses it as the process of managing and promoting your business through various social media platforms such as Facebook, Instagram, and Twitter. By creating, publishing, and analyzing content tailored to your audience, there can be many benefits of SMM. Follow along with our team and learn three key ways that social media management can benefit and grow your business. 1.
EGC Group
OCTOBER 29, 2021
Mark Zuckerberg announced his vision for the “Metaverse” at Facebook Connect this week, announcing that Facebook (the company, not the app) is changing its name to “Meta” in order to reflect its new focus.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
OCTOBER 29, 2021
Remember Second Life? Facebook didn’t buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word ‘Facebook’ now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark […]. The post Facebook Rebrands, The Company Is Now Known As ‘Meta’ appeared first on Adpulp.
Martech
OCTOBER 29, 2021
Brands know customers interact with them across multiple touchpoints, yet many fail to provide cohesive experiences. It’s not enough for marketers to engage with them in each channel — every interaction needs to be connected. “Connecting all of your channels — delivering an omnichannel, consistent experience — is very important because we are talking about a 30% higher lifetime value among omnichannel shoppers,” said Vijay Chittoor, co-founder and CEO of CDP company Blueshift,
Martech
OCTOBER 29, 2021
“Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. Businesses are improving their stacks and marketing ops teams with the overall goal of improving ROI. “The integration [of marketing technology] with other applications…and the visibility and control you gain will provide you with the ability to make decisions
Martech
OCTOBER 29, 2021
Before becoming famous for Trump lip-synching, the comedian and ex-Googler Sarah Cooper published a great book about how to sound impressive during meetings, and among the top-ten pieces of advice she doles out is to ask, “But will it scale?” Well, at the risk of getting all smarty-pants on you, I think scale is actually a really important question to ask if you work in marketing tech for a large enterprise.
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