Martech
OCTOBER 28, 2021
Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. Remember going to conferences? Sharing your knowledge, seeing your friends, going out after sessions and building a community? Can you tell I’m jonesing to get back to a show?
More About Advertising
OCTOBER 28, 2021
Are you following Mother’s Jessica Alba/Zac Efron saga for Dubai Tourism? Here’s the latest instalment anyway – filmed in that peculiar half light you get in Dubai. Out star thesps are giving it their all, no doubt. What it maybe needs is a good old-fashioned villain. Maybe Dubai ruler Sheikh Mohammed? Maybe not… The post Does Mother's Dubai epic need a new character?
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Martech
OCTOBER 28, 2021
“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. “That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.” Not all customers have the same level of intent when they enter your business sales funnel.
EGC Group
OCTOBER 28, 2021
You’ve more than likely heard the belief that once something is posted to the Internet, it’s there forever. This may be true, but it is also a major mistake for the powers that be at any brand or business to assume that once a website is built, it can take care of itself. Websites that go untended and neglected are at risk of what is known as “link rot.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
OCTOBER 28, 2021
Most consumers are planning to spend the same on holiday gifts as last year while only 15% plan to spend more. Based on a survey of 6,000 consumers from the U.S., U.K., France, Germany, Australia, and Canada, Bazaarvoice finds more consumers shopping online than pre-pandemic, but consumer behavior otherwise returning to normal. The UGC-for-e-commerce platform does report that shopping is happening earlier, perhaps signifying consumer concern about timely deliveries. 38% say they plan to shop ear
Spoton Digital Media
OCTOBER 28, 2021
The SpotOn team excitedly participated in the 2021 HubSpot Inbound virtual conference. We are so hopeful we’ll be in Boston next year as a team taking it all in. Nonetheless, the event was chock full of learnings, best practices and ideas to take back to all of our stand out clients. Picking a handful of tips to share was way too hard for one post so we decided to break our top takes from Inbound 2021 into a 3 part monthly series.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Admixer
OCTOBER 28, 2021
As part of the programmatic ecosystem, the DSP, the SSP and the Ad exchange are cooperating closely. But, what is the difference among them, how works the real-time bidding and what do they have to do with it? The three players of RTB Real Time Bidding is an auction technique of buying and selling advertising […]. The post DSP vs SSP: What Is the Difference?
Martech
OCTOBER 28, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Facebook is not yet fazed. Facebook and its absolute ruler Mark Zuckerberg seem not to be fazed.
More About Advertising
OCTOBER 28, 2021
WPP CEO Mark Read will have mixed feelings this morning: on the one hand his marcoms empire reports 15.7% organic growth for Q3 2021, ahead of rivals Interpublic, Omnicom and Publicis. But WPP’s flagship British Airways business, a big integrated account spanning many aspects of the national carrier’s business, has gone to Uncommon Creative Studio.
OpenX
OCTOBER 28, 2021
First-party data is accurate, safe, and for publishers, will always be useful in helping maximize yield and ad revenue. But frustrated by current technology, most publishers see a big future for first-party data, just not right now. . A current OpenX survey showed that a whopping 85 percent of publishers consider 1P data to be an important key to future revenue, yet they were mixed on how they were using it today.
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