Mon.Jul 25, 2022

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Automatic for the People: How Robots Are Reshaping Retail

Adweek

A recently leaked Amazon memo hinted at an internal fear: The ecommerce giant could run out of people to hire by 2024. Shortly thereafter, Amazon issued a statement about new robotic technology in its fulfillment centers that is purportedly focused on enhancing employee safety. In an email, a spokesperson called the memo a "draft document.

Retail 303
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Lead Scoring

The Ad Tech Blog

Do you need a Lead Scoring system? I don’t know any popular lead scoring system. Some CRMs like Salesforce or Hubspot offer an off-the-shelf solution. When you read articles about how lead scoring should work, you get a bunch of techy buzzwords that sound good in theory until you start implementing them. One easy way to rank a potential lead is by the number of touchpoints or actions throughout your marketing funnel.

Ad Tech 263
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Professional Fighters League Elbows Its Way Into Combat Sports Spotlight

Adweek

In mixed martial arts, you can toil in obscurity, take vicious public beatings and lose multiple times before you get anyone's attention. All of that experience only earns you more support when you finally win. Back in 2018, the Professional Fighters League (PFL) was founded on the idea that giving MMA a full season, playoffs.

Marketing 291
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The Top 6 PPC Trends for SaaS businesses in 2022

Ad Rants

Paid advertising is one way to dominate your industry and get ahead of the competition. A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals. However, with the ever-changing landscape of digital marketing, it's important to stay ahead of the curve and be aware of the latest trends. So what does the future hold for PPC in the SaaS industry?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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If You Can’t Hear a Heavy Metal Band Underwater Then You Can’t Hear a Child Drowning Warns PSA

Adweek

If you can't hear a heavy metal band performing underwater then what chance would you have of hearing a child crying for help? Drowning is the second highest cause of accidental death among children in Portugal with 274 incidents recorded in recent years in the country. As the summer holiday begins, non-profit organization APSI (The.

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AdExplainer: Data Clean Rooms

AdExchanger

Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth opportunities. But despite their rapid adoption, the definition of what a data clean room is – and all of the related nuance – is not. Continue reading » The post AdExplainer: Data Clean Rooms appeared first on AdExchanger.

More Trending

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Chipotle's Buy the Dip game will give away $200K in crypto

Marketing Dive

The stock market simulation game follows the chain accepting cryptocurrency payments and enables players to win digital currency or promo codes.

Marketing 134
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Tremor International Buys Ad-Tech Platform Amobee in $239 Million Deal?

Adweek

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Top line Tremor said the deal would enhance its technology offerings and business footprint across its core growth drivers, including its self-service demand-side platform (DSP), CTV and video reach. Between the lines The.

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Incrmntal Raises $4.1 Million In Seed Funding (And Has Some Strong Words For MTA)

AdExchanger

Incrementality startup Incrmntal announced the close of its $4.1 million seed round on Monday, bringing its total funding to $5.5 million. The round was led by Play Ventures VC with participation from Heracles Capital, a $10 million fund focused on mobile investments that was launched in May by Mobile Dev Memo Founder and all-around mobile. Continue reading » The post Incrmntal Raises $4.1 Million In Seed Funding (And Has Some Strong Words For MTA) appeared first on AdExchanger.

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Women’s Health to Host First-Ever Closed-Captioned Instagram Live Workout

Adweek

Women's Health will mark the anniversary of the signing of the Americans with Disabilities Act with its first-ever closed-captioned Instagram Live workout Tuesday (June 26) at noon ET on the Women's Health Instagram channel. The workout will be led by trainer Anne Reuss, who is deaf and uses soundless cues and techniques while working with.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Singtel Offloads Amobee To Tremor For $239 Million (Nearly $100 Million Less Than It Paid For Amobee In 2012)

AdExchanger

The ill-fated (and relatively brief) love affair between telcos and ad tech really is over. On Monday, Singaporean telco Singtel finally sold mobile-focused marketing platform Amobee to Tremor International for $239 million. The transaction is expected to close in the third quarter. (Read the release.) Tremor went public in June 2021. Its stock, which is.

Ad Tech 115
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Once a Liability, the Rogue Social Media Manager Is Now an Advertising Strategy

Adweek

A new class of social media managers is adopting a vernacular that diverges from the mother tongue of advertising: They're snarky, making their jobs as corporate employees part of the bit and sometimes criticizing the brands they're being paid to promote. Consider a few examples that have each been liked and viewed thousands of times.

Media 267
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What is marketing performance management and how can it help you?

Martech

One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

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VMLY&R and OPMG Top Forrester’s Creative and Content Marketing Report

Adweek

In the latest of Forrester's agency Wave reports, VMLY&R and Omnicom Precision Marketing Group (OPMG) came out as the top leaders, with the market research company scoring the agencies high on strategy and current offerings. The report, released today, analyzed 13 agency networks, scoring them in 17 categories ranging from creative services to strategic vision.

Marketing 257
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Nielsen ONE Depends On Nielsen’s Four Screens; Why Retail Media Will Not Be Stopped

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Through The Tube Nielsen has another horse in the measurement race, and this one’s name is Good Ol’ YouTube. Nielsen’s new Four-Screen Ad Deduplication product allows media buyers to compare their reach on YouTube across desktop, mobile, CTV and their linear audiences to reduce.

Retail 108
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TBS Cancels Full Frontal With Samantha Bee After 7 Seasons

Adweek

TBS has canceled Full Frontal With Samantha Bee, as the show becomes the latest casualty following the Warner Bros. Discovery merger. The cable network confirmed the news to Adweek, saying that the decision to end the show--which ran for seven seasons--comes as the company continues to shape its new programming strategy. "Full Frontal With Samantha.

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Unleashing New Creativity With Mobile App Insights

AdExchanger

Sponsored post byJess Zhuhead of advertising products & developmentT-Mobile Advertising SolutionsSPONSORED BY:Data-driven marketing is about more than just addressability. It’s about using data to inform media planning, storytelling, creative execution, media-buying tactics and the full spectrum of the advertising process – not just individual targeting.

Media 104
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‘You’re Probably Underpaid’: Creators Are Changing the Conversation About Salary

Adweek

When Hannah Williams turned to TikTok to share how she jumped tech jobs and upped her salary from $40,000 in her first job to $115,000 in her current role, many of her followers didn't believe her. She thought, "If all the data analysts in the country told you their pay, people would see that these.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Are You Measuring The Brand Lift Of Your Video Ads? Here’s Why You Should Be

AdExchanger

In the digital age, we’re often reminded about how far we’ve come from our prehistoric internet past. A similar shift is happening in traditional advertising and the way consumers build relationships with brands, writes Christian Dankl, co-founder of Precise TV. Today, advertisers have much more insight into specific, data-driven relationships between brands and consumers.

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NFL Rolls Out NFL+ Streaming Service, Continuing Direct-to-Consumer Push

Adweek

The NFL is the latest professional sports league expanding into the subscription streaming space. Beginning today, the National Football League is rolling out a new streaming service, NFL+, which features live out-of-market preseason games, live local and prime-time regular games and postseason games (only on mobile and tablet), as well as live local and national.

Marketing 257
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Brands’ cost-cutting moves are costing them customers

Martech

CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries.

Food 106
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Progress Is Too Often a Decoy. Diversity Needs a Do-Over

Adweek

"Thank you for your feedback," the email began. My eyes swiveled away from the Macbook to the blue skies beyond my window. We were limping to the finish line of launching a new diversity initiative, and the delays were getting harder to explain. The email continued, "But I don't think we're quite ready for that.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Mobile Monday: Spend on Apps Forecast and Gaming Growth with U.S. Brands

Digital Turbine

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the projected growth of global consumer spend on apps over the next five years and U.S. brands leaning into advertising in games. Learn all about these stories in this week’s Mobile Monday!

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Amazon Books’ Fantastical Campaign Aims to Inspire Reading in the Scrolling Era

Adweek

Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled "That Reading Feeling Awaits," is to inspire.

eCommerce 267
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25% of Advertisers Believe CTV Is the Most Valuable Media Channel

MNTN

A new report has just revealed that more than half of advertisers using Connected TV are expected to increase their spend through this channel, with an average increase of 22%. The 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions reveals that 30% of respondents say that these increases will come from an overall increase in their ad budgets, while 66% are shifting their budgets from channels like digital, social, and linear.

Media 98
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Built From Waste: Meet the Brands Turning Africa’s Plastic Trash Into Treasure

Adweek

Today, plastics are everywhere. Near Everest's peak. In the world's deepest ocean. At the North Pole. In our blood. Plastic production increased from 2 million tons in 1950 to 348 million tons in 2017, according to research by Pew Charitable Trusts. It is estimated that every minute, 1 million plastic bottles are sold around the.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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5 ways brands can thrive despite the increasing cost of marketing

Marketing Dive

Everything costs more these days. Get five recommendations to adapt to a world where it just costs more to do business.

Marketing 120
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To Dine For Podcast: Kanika Tolver, CEO and founder of Career Rehab

Adweek

On this week's episode of To Dine For, host Kate Sullivan is joined by Kanika Tolver, the CEO and founder of Career Rehab. Tolver focuses on helping career transformations for students, professionals and retirees by providing career coaching programs, events, webinars and digital resources to help people reach their career goals. Her book is called.

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Why metaverse platforms are gamifying their virtual real estate to attract customers

Digiday

This article is part of a 10-piece Digiday series that explores the value of NFTs and blockchain technology. Explore the full series here. Some of today’s leading metaverse platforms have made millions of dollars selling virtual land — but they’re still figuring out how to get users to spend time on their digital property. There are numerous brokers of virtual land, but a group of prominent digital real estate companies has emerged — Decentraland , The Sandbox , Somnium Space and Cryptovoxels —

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Instagram: How to Add Your Remix to the End of a Reel

Adweek

Instagram now allows users to choose between two formats when remixing a Reel on the photo- and video-sharing application. Users can have their Remix appear alongside the original video, and they can also have their video appear after the original video. Our guide will show you how to add your remix to the end of.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.