Adweek
JUNE 22, 2022
As a proud geriatric millennial who prefers the IRL over the URL, I am frankly too tired to learn something new. Being the mom of two toddlers in year three of a pandemic has stolen from us so many IRL moments. Yet, systemically, IRL isn't set up for a lot of acceptance. But we know.
AdExchanger
JUNE 22, 2022
T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions to T-Mobile Advertising Solutions. “When you say ‘marketing solutions,’ half the people think you’re a CRM and half think you’re the T-Mobile marketing group that buys.
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Adweek
JUNE 22, 2022
Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles. Each of these is a new pathway to meet audiences where they are. For creative brands, the opportunity for sensory connection is rich. And in the realm of multisensory marketing, one opportunity.
Marketing Dive
JUNE 22, 2022
The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 22, 2022
Amazon Web Services, one of the most popular data hosting services for marketers, is joining forces with the Trade Desk's Unified ID 2.0, an open-sourced alternative identifier supported by over 40 publishers. The partnership, announced today at the Cannes Lions Festival, allows AWS to act as a private operator of UID2. This essentially means that.
AdExchanger
JUNE 22, 2022
The Trade Desk keeps adding new partners to the Unified ID 2.0 roster, but it’s still looking for someone to fill the administrator role after the IAB Tech Lab backed out earlier this year. The hunt for an admin is “ongoing,” Samantha Jacobson, TTD’s chief strategy officer, told AdExchanger. “It’s something we’ll continue to revisit, Continue reading » The post Next Up On The Trade Desk’s UID 2.0 Partner Parade: AWS And Pharma Marketing Platform Lasso appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 22, 2022
There are many reasons marketing technology fails to deliver on its promise. Among the biggest are the questionable tactics of some vendors’ sales teams and customers who aren’t prepared for them. What follows is a way to be sure you’re prepared. In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying.
Adweek
JUNE 22, 2022
For the first time since its debut more than 80 years ago, Kraft Macaroni & Cheese has officially adopted the name most people have been calling it anyway: Mac & Cheese.
Martech
JUNE 22, 2022
Facebook’s parent company Meta will revamp its targeted advertising system following accusations it allowed landlords to run discriminatory ads. This is part of a sweeping settlement to a Fair Housing Act lawsuit announced Tuesday by the U.S. Justice Department. This is the second time the company has settled a lawsuit over adtech discrimination issues.
Adweek
JUNE 22, 2022
Alo Yoga is giving its customers the option to make online purchases via cryptocurrency, according to the lifestyle brand. Salaried corporate employees can also elect to have some or all of their paychecks deposited into their crypto wallets and converted from U.S. dollars to crypto with zero transaction fees, said Angelic Vendette, the company's vice.
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Martech
JUNE 22, 2022
Vivek Sharma. At its Think Summit conference earlier this month, Movable Ink announced the first tangible outcome of its February acquisition of content personalization engine Coherent Path. It’s called Da Vinci. Da Vinci provides AI-powered personalization capabilities intended to go beyond identifying the next-best-action to secure a conversion.
Adweek
JUNE 22, 2022
When 20-somethings started crafting TikToks with a list of rules for their funerals--which consisted of guidelines like "no exes on the guest list" and "no excessive crying"--92-year-old Lillian Droniak happily chimed in. "You could cry but don't cry too much," she said, encouraging future guests to "not make a fool of themselves." "And you better.
AdExchanger
JUNE 22, 2022
Comcast-owned FreeWheel announced new identity integrations to bring the buy and sell sides of the TV ecosystem together. Its platform now supports ID solutions from Blockgraph, LiveRamp, TransUnion, Experian, Merkle and OpenAP, which can be overlaid with publishers’ and advertisers’ first- and third-party data sets for more accurate cross-screen targeting and measurement.
Adweek
JUNE 22, 2022
Most financial planners would steer their client away from get-rich-quick investment approaches and instead advocate for "buy and hold" strategies. In most cases, the latter involves finding reliable workhorses of the stock market and then hanging onto them for years or even decades. Generations Y and Z have a different idea about how they want.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JUNE 22, 2022
The new service complements ComplyCube’s global KYC checks and helps businesses implement strong biometric authentication to fight new identity fraud trends. ComplyCube, the all-in-one verification platform, has rolled out face authentication, bolstering its biometric verification capabilities. The new offering compares a client’s facial and biometric characteristics to previously enrolled faces, allowing businesses to create strong authentication processes for gated services, accoun
Adweek
JUNE 22, 2022
While the modern gaming playbook is relatively new for advertisers, the growth of adoption by players and its subsequent commercial interest is seen as having been accelerated by the Covid-19 pandemic rather than a true consequence of it, sector professionals have said. Newzoo has predicted that the number of gamers will reach 2.81 billion gamers.
AdExchanger
JUNE 22, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Brave published a first-year recap of its search engine. It logged 2.5 billion queries and now claims a “level of quality” that competes with Google or Bing – though Brave is a blip in terms of market share. People have thrown. Continue reading » The post An Update (Or Not) On Search Engines; Interpreting Apple’s Talmudic Privacy Policies appeared first on AdExchanger.
Adweek
JUNE 22, 2022
Food and beverage companies took three of the four creative awards at the Cannes Lions International Festival of Creativity on Wednesday. AB InBev topped one of the creative categories, while a solution to a chicken wing shortage grabbed another and a zero waste campaign featuring pineapple fibers took a third. Another creative award was given.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JUNE 22, 2022
Matthew PapaSVP, Business & Corporate Development?“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Papa, SVP of business and corporate development at Captify. Global brands have always used M&A as a not-so-secret way to remain competitive. The Walt Disney Company acquired 21st Century.
Adweek
JUNE 22, 2022
This year's Grand Prix in Brand Experience and Activation went to Vice Media for its initiative that used Instagram AR filters and immersive audio to offer museum-goers a guided tour that museum staff didn't actually know about. "The Unfiltered History Tour," created with Dentsu Creative's Bengaluru, Mumbai and Gurgaon teams, showed visitors the history behind.
Marketing Dive
JUNE 22, 2022
The multi-artist album features original songs that incorporate the melody of the company’s brand sound.
Adweek
JUNE 22, 2022
Twitter introduced a new team, Twitter Write, and confirmed one of the worst-kept secrets on the internet: the release of its Notes feature. The Twitter Write team is focused on building community and tools so that readers and writers can get the most out of the social network, tasked with improving and enhancing the Twitter.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JUNE 22, 2022
Agility CMS, a leading API-first headless CMS, has launched its latest integration with Formstack. Agility CMS, a leading API-first headless CMS, has launched its latest integration with Formstack that will retrieve the list of forms created in Formstack so that Agility users can easily embed them within their websites and applications. Formstack is a workplace productivity platform that helps organizations streamline their digital work matters, automate manual processes, and deliver solutions q
Adweek
JUNE 22, 2022
After being virtual for the last two years, Adweek celebrated the annual Creative 100 awards in person at Cannes for the first time since 2019. It was a chance for many to reconnect and celebrate the return of the iconic festival after three long years. We caught up with some honorees and creators and asked.
Martech Series
JUNE 22, 2022
Latest research from Abnormal Security showcases how threat actors increasingly use third parties to run their scams. Abnormal Security, the leading AI-based cloud-native email security platform, announced the release of new research that showcases a rising trend in financial supply chain compromise as threat actors impersonate vendors more than ever before.
Adweek
JUNE 22, 2022
Twitter and Shopify unveiled a new partnership at Cannes Lions Wednesday that gives all U.S. merchants on the ecommerce platform the option of tapping into the social network to find potential customers. The other major feature revealed at the Cannes breakfast was Campaign Planner, which helps advertisers forecast estimated results before kicking off their campaigns.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JUNE 22, 2022
Company Ranked No. 1 Leader in Data Governance, Data Security, Data-Centric Security, Encryption Key Management, and Sensitive Data Discovery Categories. Egnyte, a leader in cloud content security and governance, today announced it has been named a leader and No. 1 ranked vendor by peer-to-peer software review platform G2 in multiple Summer 2022 reports, including a new Sensitive Data Discovery report.
Adweek
JUNE 22, 2022
CANNES, France--After 5 years of auditing nearly 30,000 pieces of their own work, Google executives came to a humbling realization about representation in their marketing: "We weren't getting it right," said Google's CMO Lorraine Twohill, as she announced the expansion of the All In initiative. "We were very bad on darker skin tones and we.
Martech Series
JUNE 22, 2022
User reviews spotlight ABM leader’s personalization, targeting, and ease of use. Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. The company announced it has received 18 leader and high performer awards in the G2 Summer Grid® Report.
Adweek
JUNE 22, 2022
Linda Yaccarino and Laura Correnti's new podcast sounds like a feast for the ears. The advertising titans--Yaccarino is NBCUniversal chairman of global advertising and partnerships and Correnti is a partner at Giant Spoon--are teaming up for Sunday Supper, a podcast focused on breaking bread and breaking away from tradition. Sunday Supper, announced today at Cannes.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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