Adweek
DECEMBER 15, 2022
Instagram introduced new ways for people whose accounts have been hacked to resolve the issues and return to the platform, and it detailed steps it is testing to help prevent account hacking in the first place. Users who are unable to login to their account can go to Instagram.com/hacked on desktop or mobile and choose.
Digital Turbine
DECEMBER 15, 2022
Recently we released our 2022 Mobile App Habit report , which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over the next few weeks, we’ll dig deeper into some of these habits. We’ve all gotten picky about the apps we install. With already crowded home screens, people aren’t as keen to try new apps the way they used to.
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Adweek
DECEMBER 15, 2022
Reddit continues to tinker with its feed in an effort to make the platform easier to navigate for novices and veterans alike. In September, Reddit added a drop-down menu of feeds to its iOS application, including Home, News and Popular, as well as moving its home feed sorting options into the settings menu, and the.
Marketing Dive
DECEMBER 15, 2022
Surprise deals and offers arrive on the growing social media app during what the brand’s vice president of global marketing calls a “transformational period.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 15, 2022
As virtual try-on continues to redefine how makeup brands are reaching consumers, MAC Cosmetics is rolling out a new augmented reality (AR) tool that lets customers sample multiple styles at once through their phones. The feature is designed to replicate the experience of sitting at a makeup counter with built-in looks and tutorials from the.
Rob Campbell
DECEMBER 15, 2022
So this is it, the last post of 2022. Again, I want to say a big thank you to everyone and anyone who has read or commented on my ranting rubbish. I have to say, I miss the comments. I know it was my choice to stop them, but I do miss them – so maybe I’ll have to bring them back, even though I’ve become waaaaaaay more productive since they’ve been turned off as I don’t have to spend vast amounts of my time checking what insults have been written to me and about me, hahaha.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 15, 2022
Right now, I’m shopping online for a very important purchase: I’m trying to find the right remedy for my allergies. Your best chance of getting my click isn’t serving me. The post For Better Results, Target What I Care About — Not Who I Am appeared first on AdExchanger.
Adweek
DECEMBER 15, 2022
Spotify Wrapped has become a cultural phenomenon. With users being able to view the data and insights collected from their Spotify playlists and share them with the world, the platform now annually creates a viral moment each December. Over the six years since it began Wrapped, the platform has turned data collection into a marketing.
AdExchanger
DECEMBER 15, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Untangling Web2 From Web3 Which Web2 social platforms are driving Web3 growth? It turns out there’s “an interesting. The post What A Tangled Web3 We Weave; Netflix, Meet Advertiser Make-Goods appeared first on AdExchanger.
Adweek
DECEMBER 15, 2022
Dell is unveiling a new proof-of-concept laptop that offers a glimpse at how gadgets of the future could be designed with electronic waste minimization in mind--if and when the company begins to mass-produce the type of easily repairable and recyclable components the computer contains. The prototype laptop is a new iteration of Concept Luna, the.
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AdExchanger
DECEMBER 15, 2022
Although there are important nuances between the different laws, businesses that have been working toward compliance with the California Consumer Privacy Act and California Privacy Rights Act are in a. The post AdExplainer: Your CPRA Download appeared first on AdExchanger.
Adweek
DECEMBER 15, 2022
Looking to further its efforts in its pure-play consumer shift, McAfee has named Deirdre Findlay svp and chief marketing officer. Findlay joins the online privacy and security business after nearly three years at Cond? Nast as global chief marketing officer and head of consumer revenue. In her new role, Findlay will oversee all worldwide marketing.
AdExchanger
DECEMBER 15, 2022
In a recent terrorism advisory bulletin, the Department of Homeland Security increased levels of concern for potential violence against LGBTQ, Jewish and migrant communities. It’s now more important than ever. The post Hate Speech On Social Platforms Is Real. Brands Have To Take Action appeared first on AdExchanger.
Adweek
DECEMBER 15, 2022
Twitch is hosting a Celebrity Yard Sale. Streamers Paul Scheer and Rob Huebel will welcome celebrity guests, comedians and fellow Twitch streamers to their FriendZone channel for the two-episode comedy game show, presented by Hyundai, Friday (Dec. 16) at 9 p.m. ET and Saturday (Dec. 17) at 7 p.m. ET. Celebrity Yard Sale takes elements.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
DECEMBER 15, 2022
In today's ExchangeWire digest: Ethiopian researchers and a Kenyan rights organisation have accused Meta of allowing inflammatory content to flourish on their platforms; the head of Binance remains calm after investors pulled more than USD $1bn from the company in [.]. The post Meta Sued over Ethiopia Hate Posts; Binance Boss Unalarmed by Mass Withdrawals appeared first on ExchangeWire.com.
Adweek
DECEMBER 15, 2022
While medical advancements have been made since the first reported cases of HIV in 1981, there are lingering stigmas tied to the condition as people are still fearful of those living with HIV and AIDS simply due to their prejudice and ignorance of it. As a way to break down the stigma behind HIV, Casey.
AdExchanger
DECEMBER 15, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: A.I. Ad Campaign appeared first on AdExchanger.
Adweek
DECEMBER 15, 2022
TikTok released its third annual trend forecast Thursday, TikTok What's Next Report 2023, aimed at giving marketers some insights into how consumers' wants and needs will change in the upcoming year and how they should adjust their off- and on-platform strategies. The video creation platform wrote in a blog post Thursday, "Throughout the past 12.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
DECEMBER 15, 2022
Vendors are rewarded for the core innovation of their product or service, and Five9 CMO, Genefa Murphy, is recognized for outstanding leadership and success. Five9 , a leading provider of the intelligent cloud contact center, announced that it has been recognized with two awards from Aragon Research. Five9 has won the 2022 Aragon Research Innovation award for Intelligent Contact enters, and Genefa Murphy, CMO of Five9, has won the 2022 Aragon Research Women in Technology Award.
Adweek
DECEMBER 15, 2022
A new survey of 1,316 U.S. teens by Pew Research Center found that 46% of them experienced at least one of the six cyberbullying behaviors analyzed by the think tank. The six distinct behaviors studied by Pew were: Constantly being asked where they are, what they're doing or who they're with by someone other than.
Martech Series
DECEMBER 15, 2022
The integration will allow users to collaborate without leaving their preferred communications platform while also providing a centralized intelligence hub. Contify , the market and competitive intelligence platform for all business functions, recently announced its integration with Slack, the instant messaging community and collaboration platform. This native integration with Slack is designed to enable its users to easily access market and competitive intel using tools they work with every day
Adweek
DECEMBER 15, 2022
Grant Plotkin's professional success began when he learned how to facilitate uncomfortable conversations. When Plotkin founded his own design studio in 2020, just a year after he graduated from Parsons, he wanted to give prospective clients a reason to trust him. He bought a domain name, solicited contentious questions from his circle of friends and.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
DECEMBER 15, 2022
Google’s Performance Max performs – but with a caveat. Marketers can’t control their campaigns and have no say over where their ads run or even, in some cases, what the. The post The Big Story: Unboxing Google’s Black Boxes appeared first on AdExchanger.
Adweek
DECEMBER 15, 2022
Since New York is the mecca of marketing and advertising, it makes sense that a marketing company would want to wriggle like a worm into the core of the Big Apple. Looking to increase its visibility and fill client needs, marketing experience company Quad is opening an office in New York, located at 32 Irving.
Martech Series
DECEMBER 15, 2022
Prominent recognition reflects the business impact of breakthrough technology at a time when communication effectiveness is fast becoming a differentiator in the market. TalkMeUp , a leader in innovative communication effectiveness technology, won three coveted Brandon Hall Group Gold awards for Excellence in Technology. The recognition was for entries in the following categories: Best Advance in Unique Learning Technology (Learning and Development).
Adweek
DECEMBER 15, 2022
Lebanese newspaper AnNahar--one of the most prominent media outlets in the Middle East--has garnered international recognition for its bold efforts standing up for freedom of speech and democracy. Its latest stunt continues in the same vein by reviving publications that were shut down due to political pressure and dysfunction. On Dec. 12, readers who picked.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
DECEMBER 15, 2022
Former Stripe and Google executive joins Algolia’s leadership team as the company enters a new phase of growth and innovation. Algolia , the leading API-First Platform for Search and Discovery, announced Sean Mullaney as the company’s new Chief Technology Officer (CTO). With experience in scaling best-in-class engineering organizations, developing AI-powered Search and Discovery technologies, and growing API-first solutions globally, Mullaney is well-suited to support Algolia’s rapid growt
Adweek
DECEMBER 15, 2022
Whether you're intrigued by the complex details of a streetwear brand's logo or entranced by your favorite artist's high-concept music videos, effective branding--and, with time, consumer loyalty--often begins with a striking visual moment. For a while, as veteran musicians, creative directors and business partners Jesse Rose and Jesse Rogg can attest, the praise for good.
Martech
DECEMBER 15, 2022
If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. This means organizing a strategy around the various levels of engagement that your marketing team reaches with their target.
Adweek
DECEMBER 15, 2022
Buyers and sellers are constantly looking for ways to improve the efficiency of programmatic supply paths. Ana Milicevic, principal of Sparrow Advisers, Lisa Arnold, vice president of programmatic strategy at Dentsu, and Greg Watkins, founder of AllHipHop.com, sat down with Adweek during our NexTech Summit to discuss the state of the programmatic landscape and what.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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