Adweek
JUNE 14, 2022
Creative duo Quynh Tran and Toan Mai tested the metal of the organizers of Cannes Lions last year when they created an alternative website, which would host all the award-winning campaign work from the festival--but allow access to the creative community for free. Now, in an Inception moment for the advertising community, they have entered.
Smart Insights
JUNE 14, 2022
Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis … The post Plug revenue leaks with these 3 CX analysis techniques appeared first on Smart Insights.
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Adweek
JUNE 14, 2022
Even if you haven't sat down to watch a full episode of The Walking Dead, chances are you're familiar with the gnashing teeth, decomposed flesh and tattered clothing that identifies a "walker." What you may not realize is that many of the details, from the wear and tear on clothing to the roaming hordes of.
AdExchanger
JUNE 14, 2022
The ad industry’s efforts to create universal measurement standards for gaming environments just took a major leap forward. Tuesday, the IAB, in collaboration with the IAB Tech Lab and the Media Rating Council (MRC), released its first update to in-game ad measurement standards since 2009. The new standards reexamine the metrics for counting a valid.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 14, 2022
The National Hockey League is using augmented reality to help fans hoist its iconic Stanley Cup trophy. Hockey fans can go here to access a digital replica of the Stanley Cup via desktop, mobile and tablet, letting them explore all of the details on the trophy, including every team and player who has won and.
AdExchanger
JUNE 14, 2022
Show me a digital publisher, and I’ll show you a team of people busily doing their best to collect first-party data before the clock runs out on third-party cookies. But, depending on the site, roughly 5% of the emails publishers collect from their readers – fine, call it zero-party data, if you must – are generated by. Continue reading » The post Lockr Launches APIs To Help Publishers Root Out Burner Emails And Authenticate Real Ones appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
JUNE 14, 2022
In today's ExchangeWire news digest: YouTube is criticised for failing to stop Bitcoin scams on the platform; Google agrees to pay out USD$118bn (£95.7m) to settle a gender discrimination lawsuit; and Shopify launches Audiences to help merchants work around Apple's [.]. The post YouTube Lambasted for Failing to Stop Scams; Google to Pay USD$118m to Settle Gender Discrimination Lawsuit appeared first on ExchangeWire.com.
Adweek
JUNE 14, 2022
Food delivery has become one of the rituals for Super Bowl viewers with 59% of U.S. households likely to order food during the Big Game, according to virtual restaurant solution Nextbite. And pizza is king of the food categories as the most ordered cuisine (93%). Looking to take more slices out of the American pie.
AdExchanger
JUNE 14, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mix Of Arc And Science Arc XP, The Washington Post’s subscription software publisher monetization business, has had outside sales interest in the low nine figures, Axios reports, if it were to spin off the business. But the Post isn’t interested. “I personally think. Continue reading » The post The Long Arc Of WaPo Revenue Leans Toward SaaS; Google Comes To Grips With More Chaos appeared first on AdExchanger.
Adweek
JUNE 14, 2022
Major League Soccer became the first major U.S. sports league to fully bet on streaming. Apple and MLS struck a 10-year streaming rights deal beginning in 2023, and the Apple TV app will be the exclusive home of every live MLS match without any local broadcast blackouts or restrictions. The new MLS streaming service will.
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Martech Series
JUNE 14, 2022
Highlights : Locafy continues to grow through partnership and acquisition strategy. Nasdaq invites the Perth-based tech company to ring the opening bell in recognition of it being the first West Australia company to directly list on the global stock exchange. Locafy Limited , has acquired the client base of Australian digital agency 180 Degree Marketing (180 Degree) as it ramps up its acquisition and partnership strategy.
Adweek
JUNE 14, 2022
Meta kicked off two new marketing campaigns Tuesday aimed at highlighting the benefits of the metaverse. "The Impact Will Be Real" is an integrated marketing campaign aimed at explaining the company's vision for the future of the metaverse, and it zeroes in on the potential value and societal benefits, stressing that while entertainment and gaming.
Martech Series
JUNE 14, 2022
Dashlane , the leading credential and digital identity management company, released “The Future of Secure Work for People + Organizations” report, which looks at how small and medium-sized businesses (SMBs) in the private and public sectors view cybersecurity and password management as they embrace the future of work. While 83% of respondents agreed that they have seen an increased awareness of cybersecurity in their organization, only 36% have adopted new security policies.
Adweek
JUNE 14, 2022
Domino's entered the next phase of its "Mind Ordering" campaign with two augmented reality lenses on Snapchat tied to the July 1 release of the second volume of episodes of season four of Stranger Things from Netflix. The two lenses use facial-recognition technology from Snap Inc. to pick up gestures such as head tilting, allowing.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JUNE 14, 2022
Customer engagement can now be accessed directly from Hubspot’s platform. CloudShare has integrated its product experience platform with Hubspot. B2B software marketers can now access data on product competency and engagement of their customers and prospects directly from Hubspot’s platform, streamlining operations, improving marketing opportunities, and reducing the risk of customer churn.
Adweek
JUNE 14, 2022
On Tuesday, Spotify released its fourth annual Culture Next Trends Report, digging into the emerging trends among young people in the audio and podcasting space. The report is released ahead of next week's Cannes Lions International Festival of Creativity, where Spotify also plans to host its roundtable, Who is Gen Z, Really? The event takes.
Martech Series
JUNE 14, 2022
Integration with Slack is already available on the Precoro platform — a cloud-based purchasing software for procurement processes optimization. In May 2022, Precoro launched the integration with Slack— the most frequently used messaging platform among businesses. This connection will simplify the document approval process significantly. “We are excited to present Precoro and Slack integration.
Adweek
JUNE 14, 2022
Instagram now allows each user to pin up to three posts to their top of their profile on the photo- and video-sharing platform. After someone pins a post to their profile, they'll have the option to unpin the post whenever they'd like. Our guide will show you how to unpin a post from your profile.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
TechCrunch Ads
JUNE 14, 2022
A major privacy feature Apple launched last year , called App Tracking Transparency (ATT) — which requires third-party apps to request permission from iOS users to track their digital activity for ad targeting — is facing another antitrust probe in Europe: Germany’s Federal Cartel Office (FCO) has just announced it’s investigating the framework over concerns that Apple could be breaching competition rules by self-preferencing or creating unfair barriers for other companies.
Adweek
JUNE 14, 2022
Crypto and the stock market may be crashing, but collectibles show no signs of losing their value. It's fitting then that Funko, the miner of pop culture figurines rendered in the brand's recognizable black eyes and oversized heads, is bullish on its own grand growth plans. The Everett, Washington-based collectibles company is trying to pull.
Martech Series
JUNE 14, 2022
Verint , The Customer Engagement Company , celebrated its partners across North America and Latin America and announced the organizations honored for their achievements in supporting Verint solutions and helping customers succeed. The awards were presented at Engage 2022, the industry’s premier customer engagement event in Orlando, Fla. “Congratulations to our partner award winners for their ongoing dedication to ensuring organizations are successful with Verint solutions and continually improvi
Adweek
JUNE 14, 2022
Meta expanded on the teen safety features for Instagram and Quest that it implemented in March, detailing several updates on both platforms. Parental supervision features on Instagram were extended, and parents and guardians can now: Send invitations to their teens to initiate supervision tools (this could previously only be initiated by the teens).
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
JUNE 14, 2022
Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth.
Adweek
JUNE 14, 2022
Pinterest and food content provider Tastemade inked a multimillion-dollar, multiyear deal that will result in a slate of new content series, creator events and livestreaming programming. The partnership is the first of its kind, according to the two companies. Top Line The deal already has a foundation, since Tastemade has been one of Pinterest's largest.
Martech Series
JUNE 14, 2022
Web3 Ventures Inc., a platform company focused on incubating, accelerating, and developing world class projects and applications for the decentralized web, is pleased to announce that it has appointed Neer Sharma to its Advisory Board. A Forbes 30 Under 30 Award recipient in building consumer tech and a former analyst at Rothschild, Mr. Sharma has extensive experience founding and operating technology companies.
Adweek
JUNE 14, 2022
The outbreak of a major national cyber-attack is one that has been considered for decades--and the implications are potentially unthinkable, something that British broadcaster Channel 4 outlines in a promotional campaign for its new six-part series The Undeclared War. Released last week, the campaign, which was inspired by Orson Wells' War of the Worlds radio.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JUNE 14, 2022
The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. “As more companies enter the gaming ecosystem, it’s critical that IAB and IAB Tech Lab gather the industry to help establish uniform standards needed to create consistency across the in-game advertising marketplace,” said the IAB in a r
Adweek
JUNE 14, 2022
WPP's largest market--the U.S.--will finally have a president to lead the country's operations. Grey Group CEO Michael Houston will take on the role and pilot the nearly 20,000 U.S. employees who generate upwards of $6 billion of revenue, annually. Houston has climbed the ladder at Grey Group over the past 15 years and served as.
Martech Series
JUNE 14, 2022
NC Protect expands defense industrial market opportunity by simplifying the discovery, mandatory labelling and protection of Controlled Unclassified Information (CUI) in Microsoft applications to meet CMMC 2.0 and NIST requirements. archTIS, a?global technology provider of innovative solutions for secure collaboration of sensitive information, today announced a new NC Protect watermarking feature to support CUI Designator labelling to assist US Defense and the Defense Industrial Base (DIB) with
Adweek
JUNE 14, 2022
June is Pride Month and, to celebrate, Instagram released a new set of stickers that users can add to their Stories posts on the photo- and video-sharing platform. These stickers are different from the embellishments that were released during Pride Month in 2021. When someone adds a 2022 Pride sticker to their Stories post, the.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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