Martech
SEPTEMBER 17, 2021
Good morning, Marketers, MarTech is still buzzing. Our conference has officially concluded, but everybody is still catching up on what they missed. For me, I still can’t wait to see what a brand like Michael Kors is doing to navigate a cookieless future. There is also Ray Valencia, Director of Digital Customer Experience at Cinemark, talking about strategies in the pandemic-present.
More About Advertising
SEPTEMBER 17, 2021
Apple is relying on the improved camera on the iPhone 13 to persuade us all to update our devices, and has brought in Kathryn Bigelow, the first woman to win a best director Oscar, to demonstrate its capabilities with a romp through lots of different film genres. Very different in style and message, but similar. The post Apple puts 'Hollywood in your pocket' for new iPhone 13 first appeared on More About Advertising.
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Lemonads
SEPTEMBER 17, 2021
While it’s true that every company is different, all business owners want to grow their organization and boost their profits. Having a marketing strategy allows entrepreneurs to achieve these goals, but there are dozens of different ways to promote products and services. Fortunately, affiliate marketing is a great alternative as this type of performance advertising delivers superb results for countless companies across the globe.
More About Advertising
SEPTEMBER 17, 2021
First it was drums on an epic scale, and now its balloons – Ladbrokes’ creative work by Neverland sets it apart from the rest of the sector. This city-wide game of keepy-uppy was shot by Sam Brown, who was nominated for an Emmy for his “Jump” ad for Apple Airpods pro. Dominic Grounsell, MD for. The post Ladrbokes balloon extravaganza signals gambling company’s shift to entertainment brand first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart-Hub
SEPTEMBER 17, 2021
We know that it can be a challenge when you have different kinds of demand and supply partners in your marketplace. Each of them may trade according to particular standards and protocols. For instance, most often partners trade within the same connection type – RTB to RTB or let’s say VAST to VAST. However, if your system also supports VAST to RTB, RTB to VAST, and VAST to all connections it gives your partners much more flexibility and media-trading convenience.
More About Advertising
SEPTEMBER 17, 2021
Sheryl Marjoram, one of London’s top CEOs, is leaving McCann to return to her native Australia, where she will take up a senior role in the DDB network, based in Sydney. At DDB, she will work alongside CCO Stephen de Wolf, a fellow Australian who also recently quit London (BBH) to return to his homeland. The post McCann London CEO Sheryl Marjoram to join DDB Australia first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
SEPTEMBER 17, 2021
Influence. Who has it, and how do they use it to help sell products and services? Some brands insist on dipping into the Instagram pool for talent. Others, like Lexus, find their edge in emerging artists, and then seek to re-express this raw aesthetic in pop cultural terms that attach to the brand. In its […]. The post Lexus and AMC Theaters Boosted by Celebrity Endorsements appeared first on Adpulp.
Martech
SEPTEMBER 17, 2021
Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. Not all marketers are fully invested in testing, in Pay’s experience. “If they’re testing, why are they testing?
Martech
SEPTEMBER 17, 2021
Stensul, an email creation platform, has announced new integrations with Slack and Microsoft Teams. Stensul speeds email creation through simplified collaboration processes, user role optimization, and templates and modules with brand guidelines embedded. Stakeholder feedback on email creative can be spread across disparate channels, including emails as well as collaboration platforms.
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