Adweek
DECEMBER 12, 2022
There's a cynical old saying: Hatred breeds excellence. Scoff if you'd like--but not before you hear the story of how that adage created one of America's best-known holiday gifts: a sturdy little appliance known as Mr. Coffee. Vincent Marotta was a Cleveland real estate man whose business stalled when he couldn't secure financing. One morning.
Marketing Dive
DECEMBER 12, 2022
Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.
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Adweek
DECEMBER 12, 2022
Do augmented reality, the metaverse and virtual reality have a place in the future of work? A survey by Meta of 2,000 employees and 400 business leaders across the U.K. and U.S. indicates that the answer is a resounding yes. Meta wrote in the introduction to its report, which was released Monday, "After three tumultuous.
Marketing Dive
DECEMBER 12, 2022
Starbucks Odyssey allows users to complete interactive challenges in exchange for NFTs and rewards points that unlock exclusive experiences.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 12, 2022
First-party data is at the top of the marketer's wish list this holiday season. But actually having the systems, structures and privacy compliance procedures in place to enable transactions with first-party data is another story. Michael Lampert, director of global marketing data strategy and CRM Lead at Mondelez, took the stage at Adweek's NexTech Summit.
AdExchanger
DECEMBER 12, 2022
The post-cookie marketplace must be reimagined for active customer data collection in which both the customer and brand are incentivized to create a more direct and reciprocal relationship in which. The post In The Post-Cookie Era, Data Collection Must Be More Active And Goal-Oriented appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
DECEMBER 12, 2022
The wonders of digital Out of Home continue apace. Denmark’s TV2 premieres its popular Christmas family series Tinka og sjælens spejl with an original DeepScreen digital out of home experience on Ocean Outdoor’s large format digital screen at the Field’s shopping mall in Copenhagen. Created by Armstrong Film and the TV2 creative department with media.
Adweek
DECEMBER 12, 2022
The holiday season means two things: togetherness and learning what internet users across the globe have been searching throughout 2022 via Google's annual "Year in Search." After last year's focus on healing, this year's spot shows a universal trend toward wanting to change habits and pursue happiness goals. Created by Google's Brand Studio and Trends.
VideoWeek
DECEMBER 12, 2022
Just under ten months ago, Google announced plans to remove advertising identifiers from Android mobile devices. With Apple’s App Tracking Transparency policy having already severely limited advertisers’ ability to track and measure mobile campaigns, the news theoretically had the potential to intensify mobile apps’ identity crisis.
Adweek
DECEMBER 12, 2022
In February 2021, a new restaurant appeared in Steubenville, Ohio. Its name: Wings on Wheels. The menu featured what you might expect: chicken wings, soft drinks, sides of ranch and blue cheese dressing. Everything was rather typical about the place, except for one thing: There were no booths or servers--let alone a building. Wings on.
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AdExchanger
DECEMBER 12, 2022
The most commonly cited rationale for publisher staffing cuts has been marketers’ hesitance to spend on advertising amid persistent economic uncertainty. But publishers' latest pivot to video and increased competition. The post Another Ill-Advised Pivot To Video Is One Reason For Publisher Layoffs appeared first on AdExchanger.
Adweek
DECEMBER 12, 2022
Netflix has hired Ikea's global marketing leader James Foster as its new vice president of EMEA marketing. Foster will move to the streaming platform after less than a year at Ikea owner Ingka Group, where he was head of global marketing and chief marketing officer for Ikea Retail since March 2022. Prior to Ikea, he.
AdExchanger
DECEMBER 12, 2022
Catalina Crunch started off in 2017 as a purely direct-to-consumer (DTC) brand advertising ketogenic (“keto”) snack products on search and social, including Facebook and Instagram. But, as product demand and. The post Catalina Crunch Cuts Its Teeth On Television appeared first on AdExchanger.
Adweek
DECEMBER 12, 2022
In advertising, there are a few fixtures of the holiday season as regular as decorating Christmas trees and popping champagne on New Year's Eve. Coca-Cola's Christmas truck goes on tour, British retailer John Lewis tugs at the heartstrings--and in the Netherlands, the Dutch State Lottery brings out the cuddly animals.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
DECEMBER 12, 2022
Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII.
Adweek
DECEMBER 12, 2022
Gender-based violence is a global crisis that often begins with unhealthy perceptions of masculinity. New work from Canadian social-advocacy group White Ribbon demonstrates that the dangers aren't just in those perceptions, but just how close many men are to the violent behaviors that spawn as a result. White Ribbon launched a new campaign, "I Knew.
Martech
DECEMBER 12, 2022
Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and extract value from it. That starts with optimizing the data intake process. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that.
Adweek
DECEMBER 12, 2022
Which is bigger news: The first tweet from Twitter's official account in nearly two months, or the official confirmation of the details on the relaunch of subscription service Twitter Blue? Starting Monday, Twitter users can subscribe to Twitter Blue for $8 per month on the web or $11 per month on iOS--presumably to account for.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
DECEMBER 12, 2022
Companies worldwide face the realities of the “triple squeeze” — inflation, a shortage of talent and supply chain disruptions. The marketing organization is certainly not immune from their increasing pressure. In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., automation) and the workforce (e.g., training opportunities and other ways to retain talent).
Adweek
DECEMBER 12, 2022
The news and business publisher Semafor is on pace to generate nearly one-third of its first-year revenue from SemaforX, its experiential business, according to co-founder and chief executive Justin Smith--a percentage that will likely increase in 2023 as it expands its portfolio from 15 to more than 40 global events. Partly, this is thanks to.
Digital Turbine
DECEMBER 12, 2022
What’s the buzz in mobile this week? Jumpstart your week here: These days, less is more when it comes to downloading new apps. Consumers have been inundated with apps from all types of categories, many of which they have become dependent on during their daily lives. Getting a mobile user to install a new app to an already crowded home screen is no longer an easy feat.
Adweek
DECEMBER 12, 2022
Careers are often looked at as journeys, with destinations sprinkled along the path as we navigate towards what is in theory, a destination of sorts, achieving a goal you've set your sights on. But along that path, there are often conflicting signs telling you to turn both left and right and also somehow straight ahead.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
DECEMBER 12, 2022
Manadge will be assisting Bayard Média Développement in the growth of its digital revenues. Manadge, the SaaS advertising management platform connected to SSPs and ad servers, allowed Bayard Média to have a 360-degree view of its advertising revenues. . By using the [.]. The post <strong>Bayard Média Développement Chooses Manadge to Consolidate its Digital Advertising Revenues</strong> appeared first on ExchangeWire.com.
Adweek
DECEMBER 12, 2022
Goodbye dark diners and Liev Schreiber, hello R/GA and a more mirthful Mattress Firm. After putting its account up for review for five months--changing the scope as it went along--Mattress Firm whittled a field of seven top creative and advertising agencies down to two (the brand declined to name which agencies competed in the review).
AdExchanger
DECEMBER 12, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting The Scene What would anonymous media and entertainment execs say about their fellow media companies? To find out, The post Media And Marketing Gossip; Can TikTok Achieve Always-On Status? appeared first on AdExchanger.
Adweek
DECEMBER 12, 2022
The Super Bowl just got a little bit more aromatic. Downy is returning to the Big Game for the first time in 11 years. The Procter & Gamble brand will promote its Unstopables product. The 30-second ad will air during the second quarter and feature a celebrity who is a skeptic of Unstopables' 12-week freshness.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
DECEMBER 12, 2022
Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming, and VIZIO to Keynote at annual Future of Video. Parks Associates today welcomes industry leaders from the streaming, content, and video industries to the fifth annual Future of Video: OTT, Pay TV and Digital Media, December 12-14 in LA at the Marina Del Ray Marriot. With keynotes from Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming, and VIZIO, Future of Video addresses the saturation and increased co
Adweek
DECEMBER 12, 2022
By now it's clear that anyone betting on the post-Covid inflationary period being a short-term blip rather than the beginning of a long spate of hardship has resolutely lost. Consumer sentiment is increasingly moving from nervousness to existential fear as the "heat or eat" dilemma looms ever larger this winter. As expected, most early responses.
Martech Series
DECEMBER 12, 2022
6sense positioned highest for Ability to Execute and furthest for Completeness of Vision compared to all other evaluated vendors. 6sense , the leading platform for B2B organizations generating predictable revenue, announced today that it has been named a Leader in the December 2022 GartnerⓇ Magic Quadrant for ABM Platforms report for the second consecutive time.1 6sense is positioned highest for Ability to Execute and furthest for Completeness of Vision in the Leaders’ Quadrant. 6sense has the h
Adweek
DECEMBER 12, 2022
In the space of a month, the world's two biggest SVOD streamers--Netflix and Disney+--have opened their platforms to marketers for the first time, each debuting an advertising-supported tier and ushering in a new chapter of the streaming wars. In March, Disney+ was the first to announce an ad-supported product, which debuted Dec. 8 in the.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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