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The world’s largest agency network WPP has acquired e-commerce consultancy Newcraft to strengthen the online retail capabilities within Wunderman Thompson.
The Netherlands-based business, which works with clients such as Ahold Delhaize, Pon Holdings, Yakult and JDE Peet’s, supports companies to reach their growth targets through digital means.
The staff of 155 people, based in Amsterdam and Brussels, will join the network to help strengthen WPP’s digital commerce capabilities—as clients aim to match changing consumer needs.
The acquisition dovetails with WPP’s accelerated growth strategy to build on its existing commerce and technology capabilities.
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