AdExchanger

FEBRUARY 27, 2024

It’s ecommerce, but for gaming. So, why does gaming need its own version of ecommerce? Here’s another bit of jargon for your industry hype lexicon: “g-commerce.”

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Adweek

JANUARY 3, 2023

Shopify is debuting a new way for major retailers to pick and choose from its ecommerce tools as the platform looks to widen its client base beyond small businesses. While Shopify.

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Adweek

JUNE 16, 2022

Roku wants streaming to be the next ecommerce shopping destination and teamed up with retail giant Walmart to make it happen. The companies describe the partnership as a "first-of-its-kind," bringing commerce to TV ads, and viewers will now be able to purchase products fulfilled by Walmart directly from Roku, moving beyond the QR code.

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Ad Rants

JULY 16, 2022

Blockchain is a technology that has the potential to revolutionize eCommerce. The technology is gaining traction in the eCommerce space because it offers many benefits over other methods of digital transaction processing, including faster processing times and lower costs. Below are seven ways blockchain could transform eCommerce.

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Adweek

MAY 2, 2023

ecommerce at TikTok, joins Rachel Tipograph and Sarah Hofstetter to discuss the power of including TikTok in your brand strategy. In this episode of Brave Commerce, Sandie Hawkins, general manager of U.S. She highlights that the.

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Adweek

AUGUST 23, 2022

On this week's episode of Brave Commerce, Francesca Hahn, vp of digital commerce, ecommerce and DTC at Mondel?z z International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss seamless brand experiences for consumers. Hahn shares how online media is an extension of the brand.

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Adweek

FEBRUARY 21, 2023

On this episode of Brave Commerce, Lewis Broadnax, vice president of global ecommerce and digital at Sazerac Company, shares four major pivot points that have shaped the trajectory of his career and his approach to consumer experience.

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Adweek

NOVEMBER 8, 2022

TikTok is doing some shuffling in its upper ranks for North America, shifting general manager of North America, global business solutions Sandie Hawkins to head of ecommerce channel TikTok Shop in the U.S., with president of global business solutions Blake Chandlee handling Hawkins' former duties on an interim basis.

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Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

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Adweek

SEPTEMBER 22, 2022

Omnicom is rolling out a specialist ecommerce practice called Transact to the North American market. The practice, which previously operated exclusively in some global markets, will become the holding group's global center of excellence.

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Ad Rants

AUGUST 18, 2022

What to look for in an eCommerce agency: As businesses increasingly rely on eCommerce, the need for quality eCommerce agencies becomes increasingly apparent. An eCommerce agency can provide a business with a wide range of services related to their online store. Size of eCommerce agencies. Experience. Web design.

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AdExchanger

NOVEMBER 19, 2023

And while all advertisers are always nervous this time of year, ecommerce advertisers are really tweaking. On […] The post Holiday Angst For Ecommerce Advertisers; Where Are News Readers Nowadays? Black Friday Indeed Black Friday is almost here. First, there’s the macro-gloom. appeared first on AdExchanger.

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Ad Rants

AUGUST 2, 2022

Ecommerce and web development are two essential aspects of any business today. Ecommerce is vital for businesses for several reasons; here are a few of the significant benefits e-commerce can provide: It provides Convenience. Ecommerce provides customers the convenience of shopping for what they want when they want it.

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Adweek

MAY 18, 2023

Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands. When Facebook users see an ad with a special promotion, they can click through to claim the offer and the discount code will be automatically applied. If they don't complete the purchase, they.

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AdExchanger

OCTOBER 18, 2023

These metrics have helped brands feel comfortable spending on digital advertising. […] The post Marketer’s Guide: Why You Need To Know About The New Ecommerce Ad Metrics appeared first on AdExchanger.

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Adweek

APRIL 16, 2024

However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem. It's no secret that Amazon has dominated retail media for most of the past decade.

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Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. The post How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales appeared first on MarTech.

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Adweek

FEBRUARY 5, 2024

There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while delivering the same seamless purchase journey. Why is connection important? Because Gen Z are social shoppers.

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Ad Wisey

MAY 6, 2022

We at Adwisely want to help your eCommerce business stay ahead of the competition – that’s why we are always happy to share insights from industry experts. In this article, Keren Dinkin tells about the factors that will shape eCommerce in 2022 and shares a few products that will sell well this year. Mobile eCommerce growth.

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AdExchanger

DECEMBER 2, 2022

Continue reading » The post This Ecommerce Platform Is Banking On Live Shopping appeared first on AdExchanger. Live shopping is a $400 billion industry in China. The live shopping market in the US is $20 billion. Social media has been a petri dish for live video.

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AdExchanger

APRIL 6, 2023

This week, we’re tackling a major DTC ecommerce issue: subscription fatigue. But The post The Great SaaS Unbundling Is Here For Retail And Ecommerce appeared first on AdExchanger. Hey shoppers, sellers, readers and friends! I’m AdExchanger senior editor James Hercher with a fresh Commerce Media dispatch.

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AdExchanger

SEPTEMBER 20, 2022

Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. GroupM estimates ecommerce will account for 19% of global retail sales this year, and that ecommerce rate will grow to 25% by 2027.

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Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. The wider adoption of hybrid shopping means this year’s Prime Day promotions could open up non-traditional ecommerce categories, like groceries. The post Ecommerce trends to watch for this Prime Day appeared first on MarTech. Why we care.

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AdExchanger

JULY 26, 2023

The post To Reach Gen Z, Folgers Brews Up TikTok Ecommerce Campaign appeared first on AdExchanger. Folgers used TikTok’s click-to-buy video overlays and Gopuff’s quick delivery platform to deliver Folgers products to Gen Z shoppers.

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Martech Series

FEBRUARY 9, 2023

B2B Ecommerce Market Report analyzes the sales, growth and trends shaping the future of B2B ecommerce. Last year, sales on B2B ecommerce sites and apps grew by 19% and outpaced offline B2B sales. Although this has been a slowdown in past years, ecommerce is clearly the path forward. trillion, a 19% increase from $1.64

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Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. Dig deeper: What you need to know to grow your ecommerce business Used most for groceries. BNPL up, revenues down. Get MarTech! In your inbox.

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eCommerce MarTech Marketing 88

Digital Turbine

NOVEMBER 10, 2022

What should publishers do to get ready for eCommerce demand? Digital Turbine talked with Faye Lee , Pangle’s Account Management Director, to learn more about eCommerce demand and how it helps to diversify publishers’ demand, lift Q4 revenues on major shopping dates for consumers, and deliver high-value ads to app developers.

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Martech

JULY 13, 2023

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. The post Ecommerce sets new Prime Day record, up 6.1%

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Martech Series

JULY 18, 2022

WPP announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. The post WPP Acquires Leading ecommerce Agency Corebiz appeared first on MarTech Series.

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Ad Wisey

MAY 10, 2022

Running a successful eCommerce is more than a full-time job. Casual Ecommerce. Topics: eCommerce | Shopify | Wix | Facebook Ads | Google Ads. Ecommerce Unlocked. Topics: eCommerce | SEO | Marketing | Sales. Fundamentals of Ecommerce. Topics: eCommerce | Shopify | Shopify Apps | Facebook Ads.

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Martech Series

DECEMBER 11, 2022

Founded by Ishaan Bhola and Mukunda NS in Oct 2021, Contlo enables ecommerce and DTC brands to accelerate their sales growth, drive revenue generation and automate personalized experiences for its customers using ecommerce centric omnichannel customer engagement. Ishaan Bhola. Ishaan added. The post Contlo Raises $3.5M

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Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% While prices remained higher in gas, rent and food, ecommerce discounts sustained “discretionary spending,” according to Vivek Pandya, lead analyst, Adobe Digital Insights. Consumers spent $211.7 growth YoY. Get MarTech! Processing.

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Martech Series

DECEMBER 2, 2022

Coveo customer Kurt Geiger also won silver for best ecommerce website in the Fashion/Apparel or Footwear category. Additionally, Coveo customer Kurt Geiger, a leading London-based footwear and accessories retailer powered by creativity and kindness, won silver in the Fashion/Apparel or Footwear category for best ecommerce website.

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AdExchanger

JULY 4, 2023

The Point Of No Return Amazon set the bar with its liberal refund policy – it’s quick to The post Fixing Product Returns To Fix Ecommerce Ads; Will The FTC Nix Fake Reviews? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. appeared first on AdExchanger.

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Martech

DECEMBER 7, 2022

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Table of contents What is ecommerce? What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

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Martech Series

JANUARY 19, 2023

Administered by WBR Insights, the survey found that brand manufacturers are seeking to enhance their current platforms, and are actively exploring better solutions to future-proof their businesses and create next-generation ecommerce environments. D2C brands today are navigating an increasingly competitive ecommerce environment.

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Adweek

APRIL 9, 2024

On this episode of Brave Commerce, Ajay Sharma, vice president of ecommerce and omnichannel at Bayer Consumer Health North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a comprehensive overview of the evolving ecommerce landscape.

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