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Transform On-Site Display Challenges into Commerce Media Triumphs

PubMatic

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 119
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Unilever’s Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions

Adweek

Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? She holds an engineering background from Dartmouth College and brings a unique analytical approach to creative marketing challenges.

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CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Digiday

This is the first installment in Digiday+ Researchs 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. In this edition we take a look at retail media.

Retail 71
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What’s The Latest with Big Tech?

Basis

This shift underscores a broader trend of advertisers evaluating DSPs not just by scale, but by differentiated value—whether that's retail inventory, transparency , integrated cross-channel capabilities , or advanced brand safety controls. However, she dismissed the DOJ’s claim that Google also holds a monopoly in ad networks.

Retail 79
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UK Video Ad Spend Grew 26 Percent in the First Half of 2024

VideoWeek

This is the fourth year in a row that digital video has recorded double digit growth in H1, which IAB UK says indicates that advertisers are prioritising the brand building opportunities and impact offered by video. Video (which IAB classifies as a subset of display advertising) now significantly outsizes non-video display, which reached £2.40

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How to Build Cookieless Retargeting Strategies That Work

Single Grain

Retail companies, for example, must overcome significant dependencies on third-party cookie tracking. Users exposed to consistent messaging across email, social media, and display advertising show higher conversion rates and lifetime value.

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In With the New: Eight Predictions for Media and Marketing in 2025

VideoWeek

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. CTV growth Cementing its place as a critical advertising channel in a post-linear TV world. Integration is everything.

Media 52