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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

As more brands invest in digital advertising, demand has outpaced supply, driving up cost-per-click (CPC), cost-per-acquisition (CPA), and other media pricing metrics across platforms. Strategic SEO efforts encompass more than metadata and backlink building. An investment in SEO is also an investment in cross-channel performance.

Media 59
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The Ultimate Guide to Building a High-Ticket Agency Funnel in 2025

Single Grain

That’s why we use the latest SEO and marketing tactics to generate a 300% ROI for our clients. Brands can either boost existing Facebook posts to attract more website traffic or create ad copy to increase impressions and CTRs. Automatically update SEO elements to maintain relevance and drive organic traffic.

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E-E-A-T Strategies That Guarantee Google’s Trust in 2025

Single Grain

Onboarding writers with impressive qualifications, partnering with authoritative websites, and exercising transparency are some of the E-E-A-T strategies that will dominate in 2025. Competitive advantages : As more websites optimize technical SEO elements, E-E-A-T has become a key differentiator for ranking success.

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What is CPA marketing?

Lemonads

In this article, we will explain what CPA Marketing is and the different aspects of CPA Marketing. CPA marketing is an affiliate marketing business model. In the middle of that comes the CPA network , putting in contact with the publisher and the advertiser. CPA means Cost Per Action or Cost per Acquisition.

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. The way Facebook advertising cost is calculated is by looking at how many impressions they’re serving up and how many clicks you’re generating. The more clicks you get in relation to impressions, the less you pay for each action.

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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Optimizing Your Website for Search Engines Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO: Remember to: Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings. SEO ROI also varies by industry. Here’s a snapshot of each.

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17 Best Paid Media Tools for Marketers

Single Grain

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Impression shares.

Media 127