Digital Ad Blog

MAY 26, 2025

Privacy Constraints The phasing out of third-party cookies, combined with increasingly stringent global privacy laws (e.g., GDPR, CCPA), is limiting marketers ability to target audiences with precision. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately.

Media 59

Media SEO Marketing Healthcare 59

MNTN

AUGUST 23, 2023

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

Adtelligent

OCTOBER 6, 2021

Advertisers are always on the hunt for quality data that enables better targeting and more engaged viewership. DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Worse cookie matching. Social Ads. Programmatic monetization strategies.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

NOVEMBER 29, 2020

In-display ads Social Ads Social media platforms collect a large amount of data from users to intensify their targeting capabilities. Programmatic social advertisements use this data to decide who will see their ads, the ad format, frequency caps, etc and this information helps advertisers optimize their ad spend.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52