Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. The post AI-powered martech news and releases: October 24 appeared first on MarTech. The report can be viewed here.

MarTech 128

MarTech Communications SEO Conversion 128

Martech

NOVEMBER 8, 2024

For conversions, Google recommends the tried-and-true power pairing of Performance Max and Search campaigns. Watch: Maximizing your B2B paid media ROI with alternative platforms Here’s my full presentation from SMX Advanced. The post Maximizing your B2B paid media ROI with alternative platforms appeared first on MarTech.

ROI 130

ROI Media Audience Ad Inventory 130

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Where is the disconnect? Processing.

Conversion 115

Conversion ROI Brand Awareness Click Through Rate 115

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Each role is key in engaging customers, boosting conversions and supporting broader business goals. Each role is key in engaging customers, boosting conversions and supporting broader business goals.

MarTech 119

MarTech A/B Testing ROI Conversion 119

Martech

APRIL 15, 2025

Performance marketing is conversion-focused. Many tools have integrated attribution models so that you can understand what channel or platform led to a conversion. Finally, conversion tactics move those considering becoming customers into actually converting. Its all about that sale or lead, both easily measurable results.

ROI 102

ROI Marketing Brand Awareness Conversion 102

Martech

DECEMBER 4, 2024

Common pitfalls include: Fragmented martech stacks: Disjointed tools lead to inefficiencies, poor data utilization and misaligned strategies​​. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Dig deeper: Is it time to clean out your martech stack?

MarTech 129

MarTech ROI Conversion Rate Marketing 129

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. The post Why ‘risk on marketing investment’ is the new ROI appeared first on MarTech. I knew he had it.

ROI 102

ROI Marketing Finance Conversion 102

Martech

MARCH 26, 2025

Turning messy survey data into an ongoing conversation might sound impossibleunless you have a spotlight event built around it. Keep the conversation logical, relevant, andabove allhuman. Dig deeper: How to maximize event ROI using smart budgeting Here are nine ways to repurpose content: Post the report on a dedicated landing page.

ROI 122

ROI Marketing Conversion Brand Awareness 122

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. Why it matters : This lets your team learn quickly, demonstrate tangible ROI and systematically scale up the most successful use cases to more significant initiatives. Processing.

MarTech 103

MarTech A/B Testing Retail ROI 103

Martech

APRIL 21, 2025

Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count. Attribution sucks Attribution is the typical way martech measures performance. In this situation, the Google Ads campaign that will be attributed the best ROI is almost certainly one that bids on your brand.

MarTech 87

MarTech A/B Testing ROI Search Advertising 87

Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Reality looks different. Everyone has the badges.

MarTech 117

MarTech Finance Conversion Rate Conversion 117

Martech

NOVEMBER 6, 2024

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. Processing.

Advertising 130

Advertising ROI CPA Conversion 130

Martech

APRIL 28, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers?

Conversion 80

Conversion Control Group Conversion Rate MarTech 80

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Here are this week’s AI-powered martech news and releases. This integration will allow Twilio’s customers to use OpenAI’s GPT-4o model to build conversational AI virtual agents.

MarTech 76

MarTech Ad Inventory Ad Space Conversion 76

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. I wish it were that simple when it comes to AI.

Marketing 134

Marketing ROI MarTech Conversion 134

Martech

AUGUST 15, 2024

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

ROI 126

ROI Finance Brand Awareness Conversion 126

Martech

JULY 16, 2024

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics. However, technology alone is not enough.

Impressions 128

Impressions Finance Marketing Non-Profit 128

Martech

JANUARY 14, 2025

When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. The martech stack bloated with overlapping tools nobody uses? One CMO reduced her martech spend by 40% and saw lead quality improve. Covering talent gaps with contractors. The choice is yours.

Marketing 130

Marketing Conversion MarTech Brand Awareness 130

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Why are we going back when we know it doesn’t work?

ROI 131

ROI MarTech Marketing Agency 131

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Marketing 117

Marketing MarTech Communications ROI 117

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Increased ROI: By optimizing campaigns based on data analysis, marketers can achieve better returns on their marketing investments.

A/B Testing 127

A/B Testing Marketing Conversion Rate ROI 127

Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. No one consumes media in a vacuum, so why limit your marketing to a single channel?

Marketing 125

Marketing Brand Awareness ROI Retargeting 125

Martech

JULY 15, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

ROI 120

ROI MarTech Conversion Rate Marketing 120

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

ROI 118

ROI Conversion Marketing Education 118

Martech

JANUARY 9, 2025

Metrics that track promotion performance, linked to financial systems to measure ROI. Seamless engagement from discovery through to conversion is great; but CX doesn’t stop there. The post SAP to launch loyalty management solution for retailers appeared first on MarTech. Loyalty journey planning. Why we care. Processing.

Retail 113

Retail eCommerce ROI Conversion 113

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Faster conversion rates. But these can include: Increased engagement rates. Improved customer loyalty.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

MAY 13, 2025

As adoption grows and the technology matures, the conversation isn’t “What can we try?” In 2024, 72% of companies reported using it weekly, up from 37% in 2023, according to the MarTech report Generative AI for Content Creation: A Marketer’s Guide. Now, the focus is squarely on ROI.

Marketing 125

Marketing ROI MarTech Conversion 125

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey. The optimal order of communications to create a conversion.

ROI 138

ROI Audience MarTech Communications 138

Martech

OCTOBER 14, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Lead conversion rates. KPIs: Return on Investment (ROI) for marketing campaigns.

Marketing 119

Marketing Click Through Rate Communications ROI 119

Martech

MAY 9, 2025

While its about choosing where to live, it offers valuable insights for martech professionals, especially about decision-making. FOBO can interfere with organizational objectives, affecting martech practitioners, their colleagues and their employers. FOBO wreaks a lot of martech havoc in the buy vs. build or buy and build debate.

MarTech 80

MarTech ROI Marketing Conversion 80

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. ” Swift action is critical to capture their attention and drive conversions. Processing.

Retail 114

Retail Food Cookies Banner 114

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Most marketers have an opinion about how effective personalized experiences are in influencing engagement and conversions. Measuring the ROI of personalization. Get MarTech! Testing against hypotheses eliminates anecdotal noise. In your inbox.

ROI 137

ROI A/B Testing Audience eCommerce 137

Martech

FEBRUARY 21, 2025

Enterprise mix modeling: Focuses on cross-functional adoption, business scenario planning and complex analytics, making it crucial for estimating all business factors impacting ROI. The post Unlocking the power of marketing mix modeling solutions appeared first on MarTech. Processing.

Marketing 125

Marketing Finance ROI Ad Targeting 125

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Dig deeper: What is a conversion optimization platform? Questions for vendors Questions to ask each vendor include: What kind of conversion rate improvements do you typically see with your clients?

Conversion 120

Conversion ROI MarTech Conversion Rate 120

Martech

DECEMBER 2, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 122

A/B Testing Control Group Marketing Conversion Rate 122

Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. Eighty-six percent that intent data leads increase Marketing Qualified Lead (MQL) to Sales Accepted Lead (SAL) conversions. The post More pressure on B2B marketers to prove ROI appeared first on MarTech.

ROI 123

ROI Marketing Conversion MarTech 123

Martech

MAY 8, 2025

Without addressing these core issues, even the most advanced CRM can’t deliver the unified view marketers need to measure impact and ROI. Fragmented data, rigid structures and attribution Engagement tracking is the foundation for understanding marketing performance, optimizing touchpoints and driving conversions.

ROI 85

ROI Marketing Audience Conversion 85