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Claim Study Series 2: Clinical Tests Must Show Statistically Significant Results Compared to Control

All About Advertising Law

DECEMBER 12, 2013

It’s not new news that to support weight loss or other health claims the FTC is requiring substantiation in the form of at least one (sometimes two) RTCs or randomized, controlled human clinical trials. Even if both groups show weight loss, the supplement manufacturer needs to show that its product caused additional weight loss.

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

FEBRUARY 17, 2020

According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the control group. The company invited six different Instagram influencers and a handful of fans to tour their manufacturing facilities. Nielsen agrees: Branded Content Grows Purchase Intent.

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