First Orion Aims to Accelerate Branded Communication Adoption Through Partnership With Jenne, Inc.

Telecommunications company expands market reach with TSB partnership and improves channel partner ecosystem with new portal

First Orion, a leading provider of branded communication solutions for businesses, announces the addition of Jenne, Inc., one of the nation’s premier value-added technology solutions distributors and cloud services brokerages, to its Partner Prime Program. The partnership provides Jenne’s Cloud Services Brokerage agents access to the market-leading branded communication solution, INFORM.

Consumers have been conditioned to ignore calls from phone numbers they don’t recognize. INFORM, helps companies restore their customers’ trust and increase engagement via the phone channel by empowering them to display a 32-character personalized text on the call recipient’s mobile device while calling and in the call log afterward. According to a 2021 survey, 9 in 10 people said they feel comfortable answering a branded call, while 85% of people believe an unknown number makes a company appear illegitimate.

Marketing Technology News:  Lift AI Launches New Buyer Intent Integration With Drift

“The addition of Jenne is a significant milestone for our first-year partner program that continues to provide tremendous value by not only bringing our emerging Branded Communication solutions to market but also positioning First Orion as the leading provider of branded calls,” said Michael Coleman, SVP and channel chief at First Orion. “We’re confident Jenne’s trusted and extensive partner network will further drive business adoption of branded communication at scale.”

First Orion’s Branded Communication solution allows businesses to brand outbound calls to more than 280 million devices, covering more than two-thirds of the U.S. mobile market, with their name, department, or reason for calling. The telecommunications solutions provider is on track to brand more than 100 million calls per month.

Marketing Technology News: MarTech Interview With Tim Ayers – CEO, North America at Hogarth Worldwide

“We’re excited to add First Orion’s Branded Communication solution to our portfolio and present it to our extensive network of partners due to the substantial increase in mobile communication engagement it provides for businesses,” said Sal LoSchiavo, vice president of sales, Jenne, Inc. “As we’re expanding into new territory, the addition of branded communication technology enhances our portfolio with a complementary solution for the extensive products our partners are already accessing through Jenne.”

In order to support Jenne, and all channel partners, First Orion recently launched a new portal to create a partner-friendly ecosystem. As a result, organizations in the Partner Prime Program now have access to the necessary resources to communicate opportunities and maintain customer satisfaction efficiently. The portal provides essential marketing tools, prospect resources, deal registration, certification and partner enablement