From Professional Sports to B2B Software — All Kinds of Brands Use MNTN Matched To Drive Powerful Results

3 Min Read

Let’s be honest — Q4 can be chaotic. Between holiday shopping and the year coming to a close, there’s a lot going on. Advertisers, listen up: no matter what industry you’re in, you need to effectively cut through the noise and set yourself apart from the crowd, during the holidays and throughout the rest of the year. It’s a tall order, but it can be done. In fact, four MNTN customers in wildly different industries were able to drive impressive performance during a peak shopping moment.

So what did these brands all have in common? They used strategic keyword targeting informed by MNTN Matched™ — our first-of-its-kind technology that goes beyond traditional TV targeting — to find high-intent consumers.

Tampa Bay Lightning

The end of Q4 might be prime time for holiday shopping, but also it’s smack dab in the middle of the National Hockey League (NHL) season. One NHL team, the Tampa Bay Lightning, wanted to take advantage of this time of year to drive ticket sales for key games in November and December, while also building excitement for the rest of the 2024 / 2025 season. MNTN Matched helped them engage with their biggest fans, scoring big when it came to return on ad spend (ROAS).

“With MNTN Matched, we ensured that anyone considering buying a ticket to a game as a gift (or for themselves) saw our TV ad and purchased a ticket to a Tampa Bay Lightning game.”

Cheyne Delaney
Director of Digital Marketing, Tampa Bay Lightning

Results

Calendly and Closed Loop

B2C brands get a lot of attention during Q4 and the winter holidays, but the season isn’t just for gift shopping — B2B advertisers can take advantage of this period, too. Take scheduling platform, Calendly, for instance. In partnership with digital advertising agency Closed Loop, they used MNTN Matched to find the right B2B decision-makers on Connected TV (CTV).

“While most B2B brands pause during the holidays, we reached buyers at the perfect time — gathered around the TV and considering their software needs for the new year. With MNTN Matched’s keyword targeting, we cut through the noise. While other brands pushed last-minute gifts, we exceeded Calendly’s acquisition goals by 84%.”

Amanda Tordanato
Senior Digital Advertising Manager, Closed Loop

Results

Jase Medical

Healthcare brand Jase Medical produces emergency medical kits for a variety of use cases. Focused on reaching health-conscious consumers, they used MNTN Matched to find buyers seeking peace of mind for the holidays.

“Being prepared with life-saving medication before something happens is always important, but especially during the holidays. MNTN Matched made it easy to reach our target audience with a TV ad, cut through the clutter, and exceed our ROAS goals.”

John Thuet
CMO, Jase Medical

Results

Born Footwear

Fashion and apparel is a crowded space year-round, but especially during Q4. Born Footwear, a purveyor of handcrafted shoes and sandals, understood this challenge and were eager to set themselves apart from the competition and engage with their ideal audiences. With MNTN Matched they were able to do just this, outperforming their ROAS goals in a big way.

“For Born Footwear, the holidays are all about helping people find the perfect pair of comfortable shoes for themselves and their loved ones. With MNTN Matched’s keyword targeting on CTV, we connected with the right buyers at the perfect time, driving high-volume sales and making the holiday season a success.”

Gino Bellia
Director of Marketing, Digital Communication, Born Footwear

Results

Ready to find your perfect (audience) match? Let’s chat.