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Real persuasion doesn’t require manipulation

Martech

You tap into desires, values and motivations instead of manufacturing fake scarcity or panic. In a world full of clickbait, be the brand your customers can trust. You ethically use cognitive biases, such as social proof, curiosity, or reducing the paradox of choice. You don’t promote fearmongering. Write with clarity.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

Billion Vizio Acquisition US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 The partnership helps advertisers direct spend towards quality news journalism, and screen out AI-generated or clickbait websites. Read more on VideoWeek. Walmart Ramps Up Ads Business with $2.3

Ad Tech 52
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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

The company invited six different Instagram influencers and a handful of fans to tour their manufacturing facilities. Here they puree an Amazon Echo : Or you could watch them blend an iPhone , golf balls , or even a crowbar , which turns out to be a fun piece of clickbait. Sounds like every high school kid's dream come true, right?

Education 140