Single Grain

MAY 31, 2025

Let’s dive into what the data actually tells us about paid advertising in the era of AI search. Key Takeaways Paid ads are experiencing significant challenges with AI search as features like Google’s AI Overviews have led to a 34.5% Metric Impact with AI Search Source Click-Through Rate (CTR) 34.5%

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Basis

FEBRUARY 28, 2025

Sofia Petrovsky | Director of Search Media Investment Google Demand Gen Campaigns Just Got a Major Update [:05] THE NEWS: Starting in March, Demand Gen campaigns will gain additional placements and inventory options, including the ability to serve vertical video ads on YouTube Shorts and extend reach through Google Display Network.

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion USD. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

FEBRUARY 21, 2022

Personalized Mobile Video: Over the last few years, there has been an unprecedented growth in video consumption across the globe. By leveraging Search for branding during the 2021 IPL season, Wakefit achieved a +71% quarterly revenue growth, as well a 10X ROAS.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Ad Wisey

MAY 13, 2022

This feature assists in determining the effective ad that converts a large proportion of paying consumers. Google Ads Manager. Google Ads is the undoubted leader of online advertising platforms. Facebook advertising is simple to budget for, and you can quickly track your spending and cut it off when necessary.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

MAY 15, 2023

For example, if someone search queries for “dog grooming services,” a pet grooming business could use Google Ads to display an ad promoting their services to that user. This ad platform is a useful tool that helps businesses reach more potential customers online. Businesses pay when someone clicks on their ad.

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52