VERB and MLB’s Pittsburgh Pirates Announce Interactive Video Technology Multi-Year Deal
Pirates become first MLB team to leverage VERB’s suite of interactive, video-based sales solutions VERB receives approval from Major League Baseball Advanced Media for league-wide use
VERB Technology Company, Inc. the leader in interactive video-based sales enablement applications, including shoppable livestream, announced that the Company has entered into a multi-year partnership with its first Major League Baseball (MLB) team, the Pennsylvania-based Pittsburgh Pirates (“the Pirates”), to deploy VERB’s suite of sales enablement solutions in driving ticket and merchandise sales and engaging with Pirates fans through interactive, shoppable digital content.
“Following an extremely successful pilot test of VERB’s interactive video technology, we are excited to be the first MLB team to add the technology to our marketing and digital strategy going forward,” said Carey Cox, Senior Director of Integrated Marketing of the Pittsburgh Pirates. “VERB’s technology empowers us to capitalize on our digital assets and content strategies in growing ticket and merchandise sales as we look to more effectively interact with Pirates fans.”
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“We are thrilled to add the Pittsburgh Pirates to our growing sports entertainment vertical that now includes teams across three of the four major professional sports leagues in North America. The Pirates, a team focused on innovation, recognized tremendous success from our initial pilot tests with some of the highest click-through rates we have seen to date,” said Rory J. Cutaia, CEO of VERB. “The data shows the power of our interactive video technology to drive meaningful engagement with fans. Even more exciting is that we are approved for league-wide use in both the NBA and MLB after the Pirates secured MLBAM approval for the use of our technology going forward.
“The incredible growth of our new sports entertainment vertical provides high visibility to VERB’s underlying technology as teams, leagues, retailers, and manufacturers look to capitalize and monetize their digital content strategies,” added Cutaia. “We are pleased to work with the Pittsburgh Pirates and look forward to expanding our presence across the sports entertainment vertical domestically and internationally in the weeks and months ahead.”
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