Martech Series

JUNE 16, 2022

Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns. The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”.

Brand Lift 98

Brand Lift Advertising Marketing Viewability 98

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. In-app ad moments. Image: Lyft Media. Rokt technology. Rokt’s intelligence is driven by billions of ecommerce transactions.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech Series

MARCH 6, 2023

Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales. They will also benefit from targeting high-AU media. High-AU PMPs allow advertisers to secure inventory with a greater probability of capturing attention and driving results.

Ad Exchange 98

Ad Exchange Machine Learning Brand Lift Impressions 98

Martech

APRIL 1, 2024

As for the consumer experience, media heavyweights like Spotify and Netflix use machine learning to curate personalized playlists and recommendations based on user consumption habits rather than personal data. Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030.

Advertising 134

Advertising GDPR Clickbait Machine Learning 134

The Ad Tech Blog

JUNE 15, 2024

Additionally, track metrics like ad recall, brand lift, and emotional engagement to gauge the effectiveness of your campaigns. Various methods can be used to measure the impact of emotional advertising, including neuroimaging techniques like fMRI and EEG and traditional metrics like ad recall and brand lift.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Martech

MAY 21, 2024

B2B brands with lead generation goals also benefit from down-funnel performance. Like our hypothetical case example, CPG brands can also benefit from hyper-targeting when measuring brand lift or ad recall. Keep in mind that many platforms will provide lift and recall studies.

Audience 114

Audience Conversion Rate Machine Learning Brand Lift 114

Martech

APRIL 27, 2022

Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ). It informs how your marketing campaigns and initiatives are performing, often in real-time, so you can optimize for improvement.

Marketing 131

Marketing CPL Machine Learning CPC 131

Digiday

MARCH 9, 2023

We also ran a third-party brand lift study which illustrated a successful increase in brand consideration. With AI and machine-learning interactive video capabilities, there’s no reason why every video can’t be targeted and personalized in near real-time,” he said.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

illumin

MAY 28, 2024

Conduct brand lift studies and incrementality tests to gauge the incremental impact of your ads and media tactics. Machine learning, AI, media mix modelling, lookalike modelling, and identity graphs can be good alternatives. Identity graphs use AI to group identifiers into individuals and households to create profiles.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

InMobi

OCTOBER 15, 2018

Advanced machine learning capabilities ensure greater survey accuracy and more powerful deep insights. At the same time, the platform employs 30+ machine learning-powered validation checks. billion-plus global mobile users). InMobi Pulse changes the game for marketing – bringing research results live in days, not months.

Marketing 52

Marketing Machine Learning A/B Testing Brand Lift 52

Martech Series

FEBRUARY 2, 2023

The company’s attention measurement platform (LAMP) records visual attention from consenting panel participants, creating a training data set for machine learning models to score an array of video and display media formats.

Marketing 52

Marketing Machine Learning Brand Lift MarTech 52

Digital Remedy

DECEMBER 7, 2022

Real-Time Campaign Performance Reporting – Leveraging real-time, machine learning optimization towards the KPIs that matter most, our fully customizable, comprehensive dashboards provide a unified view of campaign insights—no waiting for results.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

InMobi

JULY 8, 2021

With a plethora of contextual signals on digital channels and the advanced machine learning algorithms available today, contextual targeting on digital is far more sophisticated than the reputation it carries from analog TV and print days. But ideal next steps here will vary depending on the key performance indicators being tracked.

Click Through Rate 52

Click Through Rate Demand Side Platform Audience Machine Learning 52

VideoWeek

JANUARY 12, 2024

The new audience planning tool uses machine learning to produce a single media plan, across linear and streaming, that targets a brand’s specific audience segment, the company announced at CES 2024. NBCUniversal also said it will transact 50 percent of its business on strategic audiences in 2024.

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

AUGUST 25, 2023

Reddit Brand Lift measures the incremental impact of Reddit Ads on brand perception, while Reddit Conversion Lift analyses the actions taken as a result of viewing an ad on Reddit. Reddit Introduces First-Party Measurement Tools Reddit has introduced first-party measurement tools for the first time.

Media 52

Media GDPR Retail Agency 52

VideoWeek

DECEMBER 13, 2024

The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. .”

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. Bargmann has more than 25 years of experience in digital marketing, including a five-year stint at DSP MediaMath.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52