Marketing Technology Highlights of The Week: Featuring Experian, Braze, GoDaddy, RollWorks and more!

What does it truly take for modern-day marketers to move prospects through the buying funnel and get them to make an active buying decision? Find out more in this week’s martech highlights:

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MarTech Quote-of-the-Week!

It’s particularly important for marketplace sellers to keep their inventory in sync across channels so that they don’t accidentally violate terms with the marketplaces by overselling a product. Bringing all orders together in one place and enables efficient fulfillment and helps sellers more easily stay in compliance with customer delivery timing requirements. But this becomes especially important when it comes to maintaining compliance and not being over or undercharged for sales taxes.

–Greg Goldfarb, VP Commerce Products at GoDaddy

Top MarTech News of The Week: 10th October to 14^th October

• ForgeRock to be Acquired by Thoma Bravo for $2.3B
• Experian and Yieldmo Team Up To Offer Creative-Enhanced Data Products, Boosting Outcomes for Buyers
• MANTA Enhances Data Lineage Platform Capabilities with Release 38
• Acxiom’s Real Identity Solution Enriches Tealium’s AudienceStream Customer Data Platform
• New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising
• Sinch Launches Kakaotalk in Its Conversation API
• Braze Unveils Real-Time Data Activation and Messaging Innovations at FORGE 2022 in Partnership with Snowflake and WhatsApp
• Visa Program Unlocks New Opportunities in the Creator Economy
• With Beta Launch of Account Insights, RollWorks Can Now Show Marketers the Exact Moment When an Unknown Account Becomes “In Market”
• Botify and Semrush Combine SEO Offerings to Amplify Organic Search Insights and Performance for Enterprise Brands
• DoubleVerify Extends Media Quality Authentication to Netflix

 MarTech QnA with the Expert

People buy based on emotions and then they justify their decisions via rational means. Marketers must win hearts and minds. Given this and the fact that customers are doing most of their research on their own, it means marketing attribution is becoming more and more elusive. In the end, we need enough attribution to know what is working and what is not, while at the same time we need to trust our intuitions and make bets on what we know is valuable but cannot be properly measured. –Gerardo Dada, Chief Marketing Officer at Catchpoint

MarTech Articles on Self-Serve Ads, Enterprise Marketing, Field Marketing Tips and more

• 5 Steps to Kickoff (or Improve) Your B2B Podcast
• The Future Of Self-Serve Advertising
• Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem
• Building A Career in Enterprise Marketing
• Gratitude: The Secret Marketing Sauce You’re Not Using, But Should Be
• Why Field Marketing Is Key To Gaining Loyal Customers And Brand Awareness During The Festive Period
• 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel
• Top B2B Marketing Disconnects That Can Impact the End-to-End Customer Journey
• What Marketers Should Keep In Mind When Collecting User Data
• Blockchain and Its Benefits to the B2B Marketing Ecosystem

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 139: Decoding Enterprise Sales Fundamentals with Molly McKinstry, Head of Enterprise Sales, Calendly

Episode 138: Marketing and Ops Tips for B2B Teams with Camela Thompson, VP Marketing at CaliberMind

Episode 137: Sales and Revenue Ops Best Practices with Jamie Shanks, CEO of Pipeline Signals & Sales for Life