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Native video tops social media in brand awareness study

Martech

This displayed a marked improvement over the control group, which only had 14% top-of-mind awareness. When native video was combined with social video ads, the awareness climbed to 49%. Impact of native ads. Taboola, which sells content discovery and native advertising products, sponsored the study.

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New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs

Martech Series

These brands operate across the U.S., Results show the effects of native ads on various marketing objectives, such as building brand awareness, consideration, brand favorability and message association. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

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Native Advertising Headlines: What Can We Improve?

Lemonads

Native Advertising Headlines have never been so simple! Going forward to start we advise you to read our article: What is a Native Advertising? If you don't know about Native Ads yet, if you know you can read on, and learn how to build Headlines that click and sell. So … what do “good quality headlines look like”?

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AdNow Review 2021: What Can You Do For Your Native Advertising?

Lemonads

So, let’s discover more and earn that engagement you’ve been looking for by discovering all you need to know: AdNow Review: Company, Ads, Tips; Native Advertising; AdNow Review For Advertisers: Prices, Pros & Cons; AdNow Review For Publishers: Prices, Pros & Cons; AdNow Review Conclusions. What Is Native Advertising?

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising?