Digiday

NOVEMBER 26, 2023

The Children’s Place, a kids clothing brand, is overhauling its marketing strategy to become less dependent on in-store window ads and shifting those dollars to invest more in digital marketing, thus boosting brand awareness. Those stores were important marketing vehicles for us.

Brand Awareness 81

Brand Awareness Retail Marketing Media 81

Adweek

APRIL 17, 2023

The marketing world's interest is intensely focused on the promise of artificial intelligence. But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. The Global Social.

Brand Awareness 294

Brand Awareness Marketing Media 294

MNTN

NOVEMBER 6, 2023

Recently, Severin Nesselhauf joined Metadata for their Demand 2023 event to discuss how B2B brands can harness the power of Connected TV. Let’s take a look at some key points of their conversation: There’s a Better Way To B2B Plenty of — OK, let’s be real, most — B2B marketing teams are running the same plays from the same playbook.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do.

Brand Awareness 74

Brand Awareness Marketing Advertising CPM 74

Martech Series

OCTOBER 14, 2022

In this new era of commerce, many marketing strategies place a significant emphasis on digital channels. The benefit of face-to-face marketing cannot be underestimated, especially during the holiday season when daylight-deprived consumers seek out experiences beyond usual shopping trips.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

Martech

JUNE 30, 2022

Still a potent source of brand impact for marketers. Get the daily newsletter digital marketers rely on. The post Native video tops social media in brand awareness study appeared first on MarTech. Social media is where consumers receive word-of-mouth recommendations from family and friends. Processing.Please wait.

Brand Awareness 95

Brand Awareness Media Video Ads Control Group 95

Smarty Ads

AUGUST 4, 2020

Brand awareness KPI should be on every marketer’s agenda in 2020. Brand awareness is the number one objective for 89% of companies, however, only 48% of those measure metrics related to branding. Brand awareness is a top of the mind concern because most consumers will buy from.

Brand Awareness 98

Brand Awareness Marketing 98

Smarty Ads

OCTOBER 13, 2021

Performance marketing made its way into the online space relatively recently. Prior to the time when digital advertising started using metrics to measure performance, the brand could only use hunches to define whether the ad campaign was successful enough to increase the sales, generate brand awareness, or trigger the desired.

Brand Awareness 52

Brand Awareness Marketing Advertising 52

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 140

Marketing Brand Awareness Viewability Audience 140

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 86

Brand Awareness Audience MarTech Cookies 86

Adweek

FEBRUARY 1, 2024

The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference among U.S. The Economist is making moves, specifically into the U.S.

Brand Awareness 281

Brand Awareness Audience Marketing 281

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 64

Brand Awareness Electronics Audience Education 64

Smarty Ads

SEPTEMBER 21, 2022

In order to stand out from the competition, every brand needs to achieve brand awareness. In the world of constantly evolving digital commerce, competing for your customers has never been more important. The best and most cost-effective way to do this is through targeting, to ensure that your ads are.

Brand Awareness 52

Brand Awareness Marketing 52

Digiday

SEPTEMBER 5, 2022

Working with OKCupid is part of an overall partnership strategy to reach new audiences and boost brand awareness. Sweatcoin has already worked with a number of brands such as Headspace, Audible, Tidal and wants to continue bringing new brands to its roster. Sweatcoin currently has over 100 million users per Butcher.

Brand Awareness 61

Brand Awareness Audience Conversion Advertising 61

Ad Rants

NOVEMBER 14, 2022

No matter what stage your business is in, it's important to have a solid marketing strategy in place. Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. Email Marketing. The concept of e-mail marketing is very simple. SEO Marketing.

Marketing 194

Marketing SEO Brand Awareness Audience 194

Marketing Dive

APRIL 17, 2023

The chain has recently expressed a desire to increase visibility on delivery platforms that have been key to its growth streak.

Brand Awareness 76

Brand Awareness 76

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 65

Brand Awareness Pop-Up Food Media 65

Digiday

SEPTEMBER 20, 2023

“The reality is anyone can do an influencer campaign, but it’s really hard to do one that feels really authentic and creates the right [moments] that can create that connectivity and value for a marketer.” Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 77

Brand Awareness Communications Media Marketing 77

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 59

Brand Awareness Pop-Up Food Media 59

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. Kelly Donohue, digital marketing and design director, Viv. “Viv has a strong presence on TikTok.

Brand Awareness 61

Brand Awareness Conversion Education Affiliates 61

Digiday

OCTOBER 4, 2023

Several months ago, BeReal began losing steam with users, marketers and creators. But the young-demo skewing, photo-sharing social media app hopes to sling itself back in the cultural zeitgeist with its first ever global brand marketing campaign. Continue reading this article on digiday.com.

Marketing 92

Marketing Brand Awareness Media 92

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Some marketing strategies, such as digital paid advertising, can boost numbers quickly.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

EGC Group

DECEMBER 10, 2021

Have you ever considered sponsorship opportunities, whether it is to promote your own brand or to help another? Essentially, two or more brands are noticed by select targeted audiences, which could mean a win-win for all.

Brand Awareness 52

Brand Awareness Audience Marketing 52

Digiday

FEBRUARY 27, 2024

It’s been a debate for years: How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? Today’s digital marketing landscape is increasingly more fragmented, making it more difficult for performance-focused marketers like Orangetheory to stand out online.

Pop-Up 80

Pop-Up Marketing Brand Awareness Communications 80

Adweek

JULY 7, 2022

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

Brand Awareness 282

Brand Awareness Agency Conversion Marketing 282

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand.

Marketing 120

Marketing Brand Awareness Conversion MarTech 120

Ad Rants

FEBRUARY 28, 2023

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. PR and marketing firms had two sets of goals and thus two separate ways of reaching and achieving said goals.

Marketing 187

Marketing SEO Food Public Relations 187

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. The result?

Marketing 123

Marketing Brand Awareness Audience Media 123

AdExchanger

AUGUST 31, 2022

In times of recession, marketers typically zero in on driving performance rather than brand awareness, said. Continue reading » The post Why A Recession Won’t Change What Matters To Marketers appeared first on AdExchanger.

Brand Awareness 126

Brand Awareness Marketing Media Advertising 126

Exchange Wire

OCTOBER 12, 2023

Ogury, the global leader in personified advertising, announced the nomination of Samir Chabab as vice president of marketing. In his new remit, Chabab will be in charge of elevating Ogury’s local and regional presence by driving brand awareness, recognition, and [.]

Brand Awareness 111

Brand Awareness Marketing Advertising Ad Tech 111

Digiday

DECEMBER 11, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify In the wake of measurement woes and data privacy initiatives muddying digital targeting capabilities, a number of companies have pivoted to become less reliant on targeting customers via third-party cookies to generate quick sales via performance marketing.

Brand Awareness 81

Brand Awareness Marketing Cookies Media 81

Digiday

MARCH 31, 2024

The moment of reckoning for performance marketers seems to have finally arrived. For years, marketers over-emphasized performance marketing, especially as the return on ad spend became even more important amid economic uncertainty. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 73

Brand Awareness Marketing Agency Media 73

Adweek

AUGUST 2, 2022

Influencer marketing has outgrown its reputation as a brand awareness one-trick pony. Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales.

Affiliates 254

Affiliates Brand Awareness Media Marketing 254

Digiday

APRIL 3, 2023

In all, the brand is spending $10 million on the campaign, said Matt Dzamba, chief marketing officer at BodyArmor Sports Nutrition. BodyArmor (which was purchased by Coca-Cola in 2018) hopes to gain the attention of new consumers outside of hard core sports fans with ads that will run through the summer.

Brand Awareness 56

Brand Awareness Audience Advertising Media 56

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. But what they’re especially fantastic at is lead generation. Click here to view more MarTech webinars.

ROI 105

ROI Brand Awareness Marketing Education 105

Adweek

NOVEMBER 21, 2022

To make consumers question their buying behaviors and consider purchasing "reborn" devices instead, electronics marketplace Back Market has released a U.S. brand awareness campaign. Released on Nov. 21, the "Tech.

Electronics 246

Electronics Brand Awareness Marketing 246

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. So, marketers should use the data they have to create messages that resonate.

Marketing 119

Marketing Brand Awareness Machine Learning Communications 119