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IAB finalizes retail media networks standards for in-store

Martech

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” In-store retail media.

Retail 108
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Are you ready for retail media advertising? What you need to know in 2025

illumin

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52
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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. “The reach on that may seem tempting, but the transparency will never be as accurate as a retail media network would.”

Retail 109
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New horizons for data-driven direct mail marketing

Martech

As PebblePost founder Lewis Gersh told me almost 10 years ago, a customer can go to a retailer website, look at some shirts and blazers, and then leave without purchasing — and a 4×6 postcard with an offer on an apparel purchase could be sent out within 24 hours of her visit. . . “We got really good at that,” he said.

Marketing 133
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Retail media moves from the bottom of the funnel to center stage

Martech

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. But retail media’s shift is not just about new formats — it’s about new value.

Retail 72
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AI-powered martech news and releases: January 9

Martech

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. Dappier announced the availability of AskAI banner ad deployment. This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. Jivox updated Jivox IQ DaVinci platform.

MarTech 115
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Sky-High Opportunity: How Airlines and Travel Platforms Are Tapping Into Retail Media

Advendio

Why Retail Media Is No Longer Just for Retailers Retail media has traditionally been the domain of e-commerce giants and omnichannel retailers. Airlines, travel aggregators, and mobility platforms are emerging as powerful new players in the retail media ecosystem. retail media ad spend will reach $85.7

Retail 52