Adweek

NOVEMBER 15, 2023

The platform, Hero One, helps advertisers target diverse audiences across an array of media, including Hero Media's Black-owned media network, as well as the full swath of inventory monetized by supply-side platforms.

Audience 197

Audience Demand Side Platform Media Advertising 197

Adweek

JUNE 20, 2023

Platforms don't like exposing audiences to content they disagree with, which was Elaine Cox's first hurdle when crafting a pro-abortion campaign. Once she tacked her message onto the right screens, it was about getting people to stick around.

Audience 208

Audience 208

Adweek

MARCH 23, 2023

When building a consumer brand, audience reach and community depth are both critical--but too often they are confused as being the same thing. Communicating with your audience describes a one-to-many relationship. While social media users can comment, the experience for the majority of your audience is consumption of information.

Audience 249

Audience Communications Media 249

MNTN

MARCH 8, 2024

And while various streaming services may be battling for profitability and decreasing subscriber churn, savvy advertisers can avoid all of that noise with an audience-first approach to CTV advertising.” Streamers Have Their Shows, Advertisers Have Their Audiences The streaming boom has undoubtedly come with a lot of growing pains.

Audience 111

Audience Advertising Media Marketing 111

Adweek

JUNE 21, 2022

The common denominator in all upfront discussions is finding the most successful formats to attract existing and new audiences while being aware of new offerings that might widen a media platform and a brand's market and base.

Audience 198

Audience Media Marketing 198

IAB Tech Lab

FEBRUARY 26, 2024

Others, like the Protected Audience API, are significantly more complex and require the evolution of OpenRTB for clear […] The post Introducing Initial OpenRTB Support for the Protected Audience API appeared first on.

Audience 127

Audience Advertising 127

Adweek

JUNE 28, 2023

The agency, through its TKT Collaborative division, takes the role of the first agency of record focusing on Black audiences across Stellantis' North American brand portfolio.

Audience 217

Audience Marketing Agency 217

Exchange Wire

NOVEMBER 10, 2023

ArcSpan, the real-time audience data monetisation platform delivering AI-driven dynamic audience segmentation, has announced the integration of several social media platforms. Through their proprietary extensible software, ArcSpan makes it easy and effective for publishers to extend their audience monetisation success to [.]

Audience 98

Audience Media 98

Adweek

SEPTEMBER 6, 2022

Reddit said last week that it acquired audience contextualization company Spiketrap with the aim of improving the performance and relevance of ads on its platform through methods such as engagement prediction for auto bidding, quality scoring for ads and upleveled contextual targeting.

Audience 192

Audience 192

Adweek

NOVEMBER 16, 2022

Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.

Audience 184

Audience Mobile Ads Ad network Media 184

Adweek

JUNE 30, 2022

advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. There are still a lot of marketers that don't lean into the Hispanic audience,".

Audience 224

Audience Advertising Marketing 224

Adweek

JUNE 13, 2023

The agency will provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one of nostalgia to a more active, dynamic and distinctive brand for modern audiences. La-Z-Boy,

Audience 221

Audience Public Relations Agency Marketing 221

Adweek

MARCH 8, 2023

Among a litany of third-party cookie alternatives, seller-defined audiences (SDA) promise publishers control of what signals they put into the bidstream. As the industry scrambles to find replacements for cookies, a lack of scale has been a recurring issue for buyers transacting on publishers' first-party data.

Cookies 200

Cookies Audience 200

Adweek

JUNE 21, 2022

How will outlets using sports to drive Hispanic audiences keep this momentum, and what does this mean for overall brand marketing? 2022's Super Bowl Sunday was the first time in history that the big game was televised on a Spanish-language broadcast network in the United States. Ray Warren, president of Telemundo Deportes, and the NFL's.

Audience 191

Audience Marketing 191

Adweek

OCTOBER 13, 2022

Here to help marketers make smarter choices in reaching Latinx audiences is NGL Collective, a group that has a number of owned and operated media channels like Hispanicize, The identities that make up a community, like Latinx, are nuanced. But that's a truth that marketers, trained to think in targetable cohorts, haven't always adhered to.

Audience 204

Audience Media Marketing 204

Adweek

JULY 5, 2022

Media organizations are rushing to provide streaming options for the growing Hispanic audience. However, the Hispanic market is still a fragmented set of audiences and, therefore, faces a lack of representation. Isabel Rafferty Zavala, founder and.

Audience 183

Audience Media Marketing 183

Exchange Wire

NOVEMBER 9, 2023

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. The post How Curation Unlocks Fresh Audiences for Marketers appeared first on ExchangeWire.com.

Audience 105

Audience Marketing Ad Tech Media 105

Adweek

SEPTEMBER 14, 2022

Meta Audience Network introduced a new ad format Wednesday, rewarded interstitial ads. The mobile monetization platform said in a blog post that rewarded interstitial ads are a new, user-friendly, skippable format that lets game developers reward players in-game for completing actions such as video views, encouraging longer sessions.

Audience 169

Audience 169

AdExchanger

FEBRUARY 26, 2024

Etsy and Wayfair aren’t known for quick shipping, like Amazon and Instacart, so they’re susceptible […] The post Temu Trouble; How Audience Data Is Reshaping The Upfronts appeared first on AdExchanger.

Audience 93

Audience Shipping 93

AdExchanger

FEBRUARY 27, 2024

Orange142, which has worked with the bureau before, focused on […] The post Why The Atlanta Convention & Visitors Bureau Prioritizes ‘Audience Before Content’ appeared first on AdExchanger. The bureau tapped Orange142, a digital media company owned by Direct Digital Holdings, to get the job done.

Audience 118

Audience Media Ad Targeting Advertising 118

Adweek

SEPTEMBER 13, 2022

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Audience 167

Audience Cookies Advertising Marketing 167

Adweek

AUGUST 2, 2022

Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers.

Audience 203

Audience Data Management Platform Communications Media 203

Adweek

JANUARY 3, 2023

Discovery is kicking off 2023 with an alternative approach to audience measurement. Warner Bros. Top line On Tuesday, Warner Bros. Discovery and VideoAmp announced they had reached an agreement to measure cross-screen campaigns across the global media company's sports, news, lifestyle and entertainment portfolio.

Audience 181

Audience Entertainment Media 181

Adweek

NOVEMBER 14, 2023

Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. Let's hire a diverse candidate for this role." "We We should target underserved communities with this campaign." "We We need more minorities in this spot." We've all been in rooms where these.

Audience 247

Audience Advertising 247

AdExchanger

NOVEMBER 14, 2023

Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.

Audience 130

Audience Advertising Cookies Marketing 130

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.

Cookies 209

Cookies Audience Ad Tech Media 209

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The company provides 39 core audiences (home type, own v.

Cookies 84

Cookies Audience Manufacturing Education 84

Adweek

OCTOBER 2, 2023

Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and only Taylor Swift. There were meltdowns, TikTok live videos of the tour and more. Now there is an upcoming concert.

Audience 348

Audience Media Marketing 348

Adweek

NOVEMBER 8, 2022

midterm elections underway, The Washington Post has its eyes on introducing younger audiences on TikTok and Instagram to its politics coverage through a slate of new hires In September, the publisher added four new hires to its NextGen, team including congressional reporter Camila DeChalus, campaign reporter Dylan Wells, social video producer.

Audience 225

Audience Media 225

Exchange Wire

NOVEMBER 28, 2023

The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering through using Permutive’s innovative Audience Platform solution. Reaches 5 million users in activatable social networks Has the capacity to enrich profiles of nine different audience [.]

Audience 103

Audience Advertising 103

AdExchanger

SEPTEMBER 25, 2023

Shopify Audiences, the ecommerce platform’s ad tech integration product, doubled its partner roster on Monday and announced new ad targeting and analytics features. Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix.

Audience 112

Audience eCommerce Ad Tech Ad Targeting 112

AdExchanger

OCTOBER 3, 2023

At the center of these evolving capabilities sits audience data, an essential component of today’s successful B2B campaigns. […] The post The Growing Importance Of Audience Data In B2B Marketing appeared first on AdExchanger.

Audience 125

Audience Marketing 125

Adweek

FEBRUARY 6, 2024

The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American futbol football game of the year--Super Bowl LVIII.

Audience 214

Audience 214

Martech

SEPTEMBER 6, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. Similar audiences. Custom audiences.

Audience 107

Audience Advertising Marketing MarTech 107

MNTN

AUGUST 30, 2023

Our engineers are obsessed with precise audiences. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. Want a Closer Look?

Audience 98

Audience Social Advertising Conversion Marketing 98