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31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

Today he devotes himself to DonateStock , a non-profit he founded that helps people donate appreciated equity to worthy causes while reaping some tax advantages. An affable and energetic fixture at ICOM and AdExchanger conferences over the years, Steve has long been a vocal advocate for the non-Google ad stack.

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Everything You Need to Know About Collecting and Storing First-Party Data for Cookieless Targeting and Attribution

Basis

Implementing a loyalty program, where a brand offers exclusive (and often personalized) deals and incentives in exchange for their customers’ first-party data. Using first-party cookies on a brand’s website to collect information about site visitors’ behavior.

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31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

Today he devotes himself to DonateStock , a non-profit he founded that helps people donate appreciated equity to worthy causes while reaping some tax advantages. An affable and energetic fixture at ICOM and AdExchanger conferences over the years, Steve has long been a vocal advocate for the non-Google ad stack.

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Weekly Roundup: Top SSPs in 2021, IAB’s State of Data 2022, Project Rearc, and More

Automatad Inc.

They surveyed more than 200 industry leaders across various brands, data companies, publishers, and agencies regarding their preparedness for a cookieless world and perception of how prepared they are. PPIDs are used to facilitate measurement and targeting without third-party cookies. or Microsoft’s Parakeet initiative.

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