article thumbnail

Though cookie alternatives are out there, agencies have their issues with them all

Digiday

As agencies get more serious about finding the right third-party cookie alternatives , they are running into challenges, both old and new. Some of these include changes in audience size or measurement and standardization obstacles — and potentially even its own set of privacy questions.

Cookies 98
article thumbnail

First-Party vs. Third-Party Cookies: What Marketers Need to Know

Smart-Hub

Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. What Are First-Party Cookies?

Cookies 56
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The future of data management platforms in the era of CDPs

Martech

. “Any company that has an identity graph — and Lotame is one of those; there’s definitely a handful of strong players in the space — is able to collect data in environments where third-party cookies are not accessible, whether it’s attached to a first-party cookie, or other digital identifiers such as CTV IDs or customer IDs.

article thumbnail

Publicis and ITV Partner on Audience Addressability

VideoWeek

Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.

article thumbnail

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 101
article thumbnail

Online Video Industry Trends for 2024 – What to Expect?

Brid.tv

Advertisers can prepare by focusing on first-party cookies (creating new strategies relying on first-party data). For an all-in-one solution for publishers, media houses, brands, and agencies, look no further than TargetVideo. appeared first on Target Video.

Cookies 98
article thumbnail

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.