Martech
FEBRUARY 11, 2025
Nobody wants to feel as if they’ve been taken in by clickbait, which dangles a tantalizing question or statement in the subject line but fails to pay it off in the content. Example: “Guess Whats Driving 60% of Our Sales This Month?” Anchoring effect What is it?
Adweek
JULY 14, 2025
He served 4 POTUSs of BOTH parties and as a distinguished editor & commentator, who offered wisdom & insight, not clickbait bile. David treated everyone he met w/kindness & grace. May his memory be a blessing…and example!
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VideoWeek
JULY 21, 2022
They essentially assume that all reach is equal – that one of twenty ads crammed into a clickbait slideshow is as likely to grab someone’s attention as an ad on a quality news site. Leong said that for Dentsu, attention measurement is a “huge priority”, and that the agency is looking to adopt them across the whole business. “Of
Ad Monsters
DECEMBER 5, 2022
Everyday consumers, particularly older Americans, are lured into social engineering scams via clickbait ads promising the secrets of investing, malicious redirects warning that their computers have been hacked, or some other scam. He too clicked on a clickbait ad and talked to scammers who persuaded him to install AnyDesk on his computer.
VideoWeek
SEPTEMBER 26, 2023
The release responds to calls from brands and agencies to clearly define MFA, after the Association of National Advertisers’ (ANA) found that 15 percent of programmatic ad spend goes to MFA sites, representing 21 percent of total impressions. Buying paid traffic is the primary cost driver of operating an MFA business.
Martech
APRIL 1, 2024
To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. Last-touch models are a once-upon-a-time stopgap for direct marketers and clickbait campaigns. Weighted measurement is not a “set-and-forget” system.
Digiday
FEBRUARY 2, 2023
Although Taboola and other companies in its category are sometimes known for creating clickbait content, Singolda said the goal is to generate ads that are more relevant and trustworthy. Ad agencies are also building out their own platforms powered by OpenAI.
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