When McKinney Sought to Buy an Influencer Agency, Here's How It Landed on August United

The transaction strengthens the agency's reach into the mid-tier and micro influencer space

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Creative and media agency McKinney has acquired August United, an influencer marketing agency previously owned by Audacious Studios. The move gives McKinney, which is part of the Cheil Worldwide network of agencies, a presence in Phoenix Ariz., where August United is headquartered, as well as a firm foothold in the growing micro and mid-tier influencer space.

In addition to August United, McKinney will absorb Tailwind, the performance media arm of Audacious Studios, to bolster its integrated offering.

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